The 8 best AI tools for social media management in 2025

Consistency is a big part of social media success. Keeping a steady stream of quality content every week pleases the algorithms and puts your brand in front of more people. But producing content, handling the posting schedule, and finding what your audience wants to read can be hard—even with a standard social media management app.

But AI is changing the game. It'll support your social media strategy with content generation, sentiment analysis, and big data insights. This will help you make better decisions, understand your audience, and free up time to tackle other higher-value work.

I researched and tested every AI tool for social media management that I could get my hands on, and I found a lot of useful options. From smart productivity enhancement workflows to data deep dives into what TV shows your X/Twitter audience likes to watch, there's a tool for every circumstance. Based on all my testing, here are the 8 best AI apps for managing your social media.

The best AI social media management software

• FeedHive for content recycling and conditional posting

• Buffer for tailoring posts to each channel

• Flick for a social media AI copilot

• Predis.ai for generating carousels and videos

• Publer for generating post text and images

• ContentStudio for staying on top of your content topics

• Hootsuite for AI post prompt variety

• StoryChief for creating content for multiple channels

What makes the best AI social media management software?

The best social media management software helps you improve consistency and productivity by keeping track of past and future posts, automating parts of scheduling and publishing, and giving you a view of core stats about your performance and audience. But you're here, so you're looking for something more.

When you add AI to all this, it gets easier and more interesting: you can generate ideas, content, and images for your posts, crunch huge datasets to find what your audience is feeling, and use machine learning to predict performance before you even click publish. This will help you hit the mark more often for a fraction of the effort.

Here are the main features I considered when choosing the best AI social media management software.

• AI. You'll find apps with functionality like natural language processing (NLP, for sentiment analysis), generative AI (engines that generate text and images), and predictive/assistive machine learning for operations and analytics (posting times, hashtags, performance predictions, and more). I only considered apps that have this kind of AI at work in the background.

• Ease of use and support. These apps are easy to pick up and quick to master, offering a mix of content and documentation to help you leverage all the features.

• Integration with social media platforms. The more, the better. Exceptions only where the features are unique and especially powerful for the social media channels in question.

• Automation and other time-saving features. I looked for anything that can cut the time in scheduling, posting, and creating content at scale.

• Analytics and reporting. You'll be able to keep track of engagement stats across your channels, so you can adjust your social posture as you go.

This time around, I tested all these apps over the course of a month. I started by connecting a set of social accounts (Facebook Page and Group, Instagram Business, LinkedIn, TikTok, and Twitter/X, depending on availability). Once I got them ready, I went on to create and schedule posts (using the help content as necessary). I kept an eye on the reports and analytics to see what information was collected as I did this. Throughout the process, I evaluated how AI simplified getting a social media content strategy ready to post.

I've been updating this list every few months. I'm always looking for apps that have something more interesting than just generating post text with AI but without losing the core social media management features: post creation, scheduling, and analytics. If you're looking for more original ways of using AI in social media outside of this scope, check out this list of the best AI marketing tools.

Now, here are my picks for the best AI-powered social media management apps.

The best AI social media management tools at a glance

Best AI social media management tool for content recycling and conditional posting

FeedHive (Web)

FeedHive pros:

• You can add variables to your post, so you can fill them with dynamic content

• Plenty of AI features

FeedHive cons:

• AI hashtags and AI performance prediction not available on the lowest paid plan

Content creators must repurpose content. It's not a crime to take an old idea and give it a different body, craft a new angle, or remix it with a current trend. Quite the opposite. As your follower count grows, your new audience deserves to get the full picture of what you stand for, and your long-time fans could use a refresher.

FeedHive is a great tool for this. First, it offers an AI Writing Assistant that works like ChatGPT: look to the bottom-right corner of the screen, and click on the icon there. This assistant can generate posts based on your prompts and give advice on how to succeed on social media. When you open the compose window, you can copy your favorite parts of the output and build your next perfect post. And this is just the surface of all the AI-powered features here:

• AI-powered performance predictions help you tune your posts for maximum engagement.

• AI-powered content recycling helps you take posts you already published and reuse them in a new post for the same or different channel.

• AI-powered conditional posting lets you set the AI to measure engagement for a post and, if it's high enough, fire a comment on that post with a link to an offer, for instance.

To help you make a system out of your content schedule, FeedHive lets you create post categories. If you post how-tos on Monday, inspirational content on Wednesday, and a short-form video on Friday, you can lock in these categories on a weekly calendar. After that, you can create posts and assign them to these categories. They'll be queued and will go out at the right time, in the right slot.

You'll pick up everything quickly, as the app is intuitive and feels powerful. If you need help with the basics or in your transition to advanced concepts, FeedHive University unpacks everything in a little over 20 minutes spread over eight videos, with practical step-by-step explanations.

FeedHive price: Creator plan starts at $15/month (billed annually) for 4 social accounts with AI Writing Assistant included. AI hashtag suggestions and AI performance prediction only available on higher paid plans.

Best AI social media management app for tailoring posts to each channel

Buffer (Web, iOS, Android)

Buffer pros:

• Easy to keep track of post ideas

• Audience overview lets you look at gender, age, cities, and countries

Buffer cons:

• Cost increases based on how many channels you connect

Each social media platform has its unique rules of engagement. Instagram loves images. X breathes rapid-fire takes. LinkedIn echoes boardroom talk mixed with water cooler banter. When you have to be on multiple channels and want to tailor your posts to all of them, Buffer is the tool for the job.

When you create a new post, take a look at the left side of the pop-up, and wind up the AI Assistant. It detects which social media channel you're writing for and adapts the output accordingly. After it generates the first option, you can cycle through more, ask to rewrite, or use the expand/shorten options as needed. 

These rewriting features are especially useful since Buffer includes an idea tracking tool: in the Publishing section, click the Create tab and store all your lightbulb moments. Can't think of anything? No worries. You can generate starting points with AI. Then, when you're ready to fill your content calendar, you can use the AI Assistant to expand and adapt each of these for all your social channels.

These features are the main characters, but the rest of the supporting cast is also strong. You can run multichannel campaigns—they work like email marketing drip campaigns—so you can reach the perfect balance between recurring and fresh content. Bring together content topics, promotions, or seasonal posts, and space them out over the year. It helps you create arcs of content for one topic/objective, making your feed more valuable for fans, mixing your newer content with past valuable insights.

And now that you're turning each idea into 10 tailor-made posts, you'll want to connect Buffer to Zapier, so you can move data and trigger automations while you sleep. Learn how to automate Buffer with Zapier, or get started with one of these pre-made workflows.

Buffer price: Free plan available for up to 3 channels, 10 posts per channel, and 100 ideas. Essentials plan starts at $5/month/channel (billed annually), offering unlimited posts and storage for 2,000 ideas.

Best AI social media management tool for having an AI copilot

Flick (Web, Android, iOS)

Flick pros:

• Lots of help and support content

• Straightforward and simple to use

Flick cons:

• AI generation can take a while to complete and breaks from time to time

Keeping your social media channels fresh and relevant can feel like an uphill battle. With Flick, you're not alone in it: Iris, your AI content assistant, is here to help. Iris helps you find and store your best ideas, flesh out potential posts, and then produce them for all your social media channels. To get started on this process, click the Brainstorm Post Ideas button. Enter your topic, and Iris will start sourcing general ideas. Add the most promising ones to the list.

Step two: Iris generates four post ideas from the general ones. You'll see a title and content suggestion, as well as tips to help you produce them successfully—running interviews, creating a case study, or using storytelling. Save the post ideas that you like, and ask to generate more if necessary.

Once you're happy with a few post ideas, you can pick one and create the base post. Generate and tweak all you like. Then, you can repurpose for all your channels with AI-powered rewrite and improve, length and tone adjustment, and a handy hashtag generator. From here to getting them scheduled in your social accounts is just a couple of clicks, so you can quickly fill out your posting calendar with the results of this brainstorming session.

There are other ways to add your posts to Flick. Repurpose a blog post, YouTube video, or a past social media post. Or, if there's no starting point at all, you can ask Iris to generate a post with just a topic. Remember not knowing what to post today? Me neither.

Flick price: 7-day trial available. Solo plan goes for £11/month (billed annually, and yup, that's GBP) for 4 social profiles and 30 scheduled posts per month.

Best AI social media management software for generating posts, carousels, and videos

Predis.ai (Web)

Predis.ai pros:

• Puts together carousels and videos

• Competitor analysis available

Predis.ai cons:

• App is a bit rough around the edges

What do you do when you have literally nothing and need to whip up 30 posts right now? The correct answer is not falling into a pit of anxiety. It's signing up for Predis.ai. It can help you take care of copy, images, and video with as little as a four-word prompt.

When you finish onboarding, you'll already have a couple of generated posts to look at. You can choose the classic post (caption + image), or go further and ask for an Instagram carousel. It comes with a set of images with coherent design and basic copy that you can tweak to your needs. If you don't like a particular one, you can switch the layout and color scheme to change the look and feel quickly.

There's no actual video generation here—you won't be treated to the vision of two dogs podcasting on a mountain—as Predis uses your prompt to search a stock video library to create a video post. It comes complete with text, images, and video, with a few animations to blend everything. I like how fast it is to get from zero to a post that looks good.

There's a but here, though: I noticed that some media suggestions made by the AI are off-mark. I wanted the best places to go in the summer and it paired Ibiza with a stock video of a couple with a dog, having fun in… the snow? Not a serious hiccup, since you can edit everything about any generated post with a robust visual editor. But remember to treat these generated posts as first drafts, not as the finished thing.

Once you do get to the final version of a post, you can schedule everything easily on your content calendar, and Predis will take care of everything while you're tackling your other work. Once your posts start to drop, the analytics page will start filling up with all the core stats and information about your accounts. I like how you can set goals for your social accounts, accessible on the dashboard, helping you keep track of how far off (or closing in) you are from where you want to be in terms of engagement.

And now that you've put social media on autopilot, continue automating by connecting Predis.ai to Zapier. Here are a few example workflows to get you started, but you can connect Predis.ai to thousands of other apps with Zapier.

Predis.ai price: Free plan available for 15 AI-generated posts with the Predis watermark. Lite plan goes for $27/month (billed annually), offering 60 AI-generated posts and 60 competitor analysis runs per month.

Best AI social media management app for generating post text and images

Publer (Web, iOS, Android)

Publer pros:

• Offers text-to-image AI generation

• You can search for top topics by country or category

Publer cons:

• Limited integrations beyond social media channels

In a world where dogs go unwalked, vacations remain untaken, and time with friends is a myth, Publer is the social media management productivity superhero that'll help put free time back in fashion. Open the landing page, and you'll see what I mean.

I like the branding, but more important than that is the app itself. Publer is a balanced platform, offering a wide range of features with an easy-to-use interface. It has all the core post scheduling and content management tools included, and brings a few extras that'll help you create content faster and take a better look and what others are creating as well.

The AI content generation features will take care of text (emoji included, and all of them are on point). The user experience is simple: type in a detailed prompt of the content, and ask for the hashtags at the end. Click generate, and wait for the results. Publer is pulling from OpenAI, and it could take some time to get the results, but no longer than 20 seconds (and the results will be even better).

Staying on the generative AI topic, Publer offers an image generation engine directly on the platform. I generated a set of heartwarming golden retriever pictures in oil painting style, and the eight suggestions were beautiful (and respected the expected anatomy of a dog). You can click to add one or many to a single post, and they'll pop under the post text input.

Now that you have irresistible golden retriever pictures—sorry, I mean, now that you know how to generate your first few posts—you can click Content on the left menu and view the top headlines divided by country or category. You can use this big-picture data to decide what to post next and how to steer your social media content strategy.

You can connect Publer to all the major social media platforms and some medium-weights like Telegram, Pinterest, and WordPress (not social media, but useful to bring your blog into the fold). With all these possibilities, I can see how Publer can carve out the time to let you attend to life's pleasures—or the more strategic parts of your business. It's up to you.

Publer price: Free plan available for 3 accounts and 10 scheduled posts. The Professional plan goes for $4/month/channel (billed annually), removing most of the limitations.

Best AI social media management software for staying on top of your content topics

ContentStudio (Web, iOS, Android)

ContentStudio pros:

• Automation features available

• Content analytics, like reach and engagement for the topics you follow

ContentStudio cons:

• Interface takes some time to get used to

Working on your business is already enough to fill a whole day (sometimes literally). Staying on top of everything that's happening on all the topics you work with can be challenging, especially because social media platforms aren't amazing for analysis.

Enter ContentStudio. On the top menu, hover over the Discover button, and then click on Content Feed. Start by adding the topics you want to track. These will be available on the left-side menu, so you can jump between them easily. You can also access Cover Stories and Trending News to see how the internet is pulsing on a general level.

In the content feed itself, you can see a few metrics for each content piece, such as the total engagement of a news article or a social media post, along with the general sentiment online for each one. If you want to share one to your feeds, hover over the story, and click the Share button. This will open the post composer, and you can add a few comments to contextualize why your audience should care about this.

News and content pieces aren't the only things you can track. ContentStudio will also help you keep tabs on the most popular influencers on Twitter/X and Instagram. More than a hall of fame, it's useful to group your competition into lists, so you can see how their accounts are performing.

To open up time to explore trends and influencers, ContentStudio added a few automation recipes to do a bit of your work for you. Out of the seven recipes, you can bulk schedule posts from a CSV file or recycle your evergreen content on an interval, helping new followers see your best content and without angering your long-time fans by always posting the same thing.

And now, when you look to the bottom-right corner of the screen, you'll find Chat AI, an assistant that helps you write content. It has a prompt library with dozens of pre-made prompts that help you get tweet ideas or generate a conclusion to a blog, among others. You can add and save your custom prompts as well, which is handy if you're into prompt engineering.

ContentStudio connects with all the major social media platforms and adds Tumblr to the list too. It also connects with Zapier, so you can move data and set up automations with all the other apps in your tech stack. Here are some examples.

ContentStudio price: Standard plan goes for $19/month (billed annually) for 5 social accounts, up to 10,000 AI-generated words, and 10 AI-generated images per month.

Best AI social media management software for AI post prompt variety

Hootsuite (Web)

Hootsuite pros:

• Deep library of editable post templates

• Robust reporting tab

Hootsuite cons:

• Very expensive

Hootsuite is a big social media management name, now employing its resident AI tool, OwlyWriter. It can quickly generate a new post based on a URL, give you ideas for posts, and help you push something quickly when you're ambushed by a holiday. The reason why it's the best for prompt variety is that it includes a few common copywriting formula starting points, so you can deploy an AIDA (Attention, Interest, Desire, Action) or a PAS (Problem, Agitation, Solution).

These AI features may look simple, but the fact that they're riding on top of such a complete social media management tool increases their power exponentially. Let's walk through the biggest ones.

You can manage multiple social media feeds by looking at them side-by-side on a dedicated page, so you can scroll through them as a user would and see core metrics of engagement. This bird's-eye view is great to plot the next steps in your strategy or get a glance of how your posts are performing.

Another impressive section in Hootsuite is the Analytics page, where you can build reports on nearly any metric, from general awareness to a detailed drill-down on the stats for each platform. These reports will stack up in a list so you can revisit them later, helping you keep track of all the stats that are important to you. And if you want to get competitive, go to the Analytics settings and add up to two other pages so you can see how your stats compare against them.

There's an idea catalog with plenty of templates to convert, educate, inspire, and entertain your followers, with anything from limited-time deals to starting a flashback Friday post ritual. When you click to start a new post from any of these templates, you can use AI to customize it with your own details and objectives, further reducing the time it takes to reach a solid result.

The cherry on top? You can manage all your DMs of all your social media platforms here. No more switching around to reply to everyone. Run all conversations directly from within Hootsuite and save a lot of time. And while we're on that topic, you can connect Hootsuite to Zapier to automate your apps, so you can create automated systems for all your marketing tasks. Learn more about how to automate Hootsuite, or get started with one of these pre-made templates.

Hootsuite price: Free 30-day trial available. Standard plan starts at $149/user/month (billed annually) for unlimited posts and scheduling and access to messages in one inbox.

Best AI social media management software for creating content for multiple channels

StoryChief (Web)

StoryChief pros:

• Robust SEO and analytics tools

• Good team collaboration tools

StoryChief cons:

• Expensive

Creating content for one channel is already a challenge. Doing the same for multiple channels is a tricky balancing act. It requires creativity, consistency, and smart repurposing. StoryChief will help you get your juggling in order.

During onboarding, the platform will use AI to scrape your company website and understand your offer. Then, you can enter your competitors, target audiences, content pillars, and brand voice. What's surprising here is you don't have to work hard to go through this flow: StoryChief's predetermined choices are usually on target.

Onboarding finished? Nice. The platform has a few personalized post suggestions ready for you. Use the Content dropdown at the top left to find them—and notice you can also handle blog posts, newsletters, landing pages, and more on this platform. There's all-in-one potential here.

In the top right of the screen, you see an eye peeking out at you, labeled AI. Click there, and you'll be taken to William, the platform's copilot. This page contains all AI features, including traditional text and image generation for new posts.

The top two options are Generate Content Strategy, which follows a similar flow to that of onboarding, and Content Audit, which tracks your channel performance for improvement suggestions. Scroll down for general-purpose AI tools not directly tied to social media: generate a press release, translate text, or even generate a job posting.

Cherry on top? StoryChief integrates with Zapier, connecting it to thousands of other apps and helping you transfer data and build fully automated marketing systems. Get started with one of these pre-made workflows.

StoryChief price: Free plan offers analytics for your social media and website. Small Business plan at $39/user/month (billed annually), including unlimited posts and 4 social media channels.

What is the best AI tool for social media management?

No, you still can't run all your social channels by using a chat window and talking with your personalized AI engine, ChatGPT style—not yet, at least. 

The AI marketing tools on this list are solid social media management platforms with a set of AI tools or AI-powered features to help you get unblocked on content generation and repurposing, or to assist you in making smart decisions on what and when to post. They're all free to try, so give them a whirl, and see what sticks.

Related reading:

• The best AI video generators

• The best AI image generators

• The best AI productivity tools

• The best Twitter alternatives

• 7 ways to use social media automation to promote your content

This article was originally published in April 2023. The most recent update was in February 2025.