Landing pages are perfect for launching a new product or service. By hitting that sweet spot between a full website and a social media post, landing pages focus the attention where you want it—your awesome new thing—without visitors getting lost in a sea of content.
Landing pages aren't just for looks. They're a powerhouse for lead generation.
You can use them to capture new leads, add visitors to email lists, and build excitement for your new offering. Typically, lead capture and email campaigns require a lot of manual work, like copying leads to your customer relationship manager (CRM) and email newsletter apps, but Zapier can automate that work for you.
Our automatic workflows, which we call Zaps, send information from one app to another, so you can stop worrying about copy/pasting and focus your attention on a successful launch.
To get started with a Zap template—a pre-made Zap—just click on it, and we'll guide you through customizing it. You can read more about setting up Zaps here.
You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, it's free to get started.
Send a personalized message to new contacts
Your landing page's best asset is a form where visitors can sign up to learn more about your product. Once someone signs up, it's a nice gesture to send a response thanking them for their interest. It also serves as confirmation that their sign-up was processed.
Use these workflows to send a personalized email to a new contact. Personalized messages make your business stand out and can encourage visitors to become customers.
Send new KickoffLabs signups a Mailchimp Transactional message
KickoffLabs + Mailchimp Transactional
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Instantaneously send transactional emails to new signups as they come through. This Zapier automation will send new KickoffLabs signups a message using Mailchimp Transactional. Don't miss a beat, effortlessly send signups the right message at the right time.
Send emails when there are new Unbounce form submissions
Unbounce + Email by Zapier
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Looking for a way to track your Unbounce form submissions via email? Use this Unbounce-Zapier integration to send an email through Zapier to any recipients you choose whenever there is a new submission to your form. This Zap will trigger automatically sending an email for each new submission you receive after it is set up.
Send email via Gmail for new Google Forms submissions
Google Forms + Gmail
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When someone fills out your form or takes your survey, follow up with them via email is a huge part of that process. If someone takes the time to give you information, you'll want to take the same time to thank them or ask more questions. Automate this process with the help of Zapier, and have that first follow up email go out all on it's own.
Add contacts to an email list
Some landing page builders—including Mailchimp and Wishpond—include email tools to automatically follow up with a drip message. Drip campaigns send messages over a period of time, usually to encourage visitors to take specific actions.
With other landing page builders, you'll need to copy your leads over to an email app to send messages. Instead of bemoaning your app choices, you can use any of the Zaps below to automatically add new contacts to your email newsletter or drip email list.
Add new Kickoff Labs signups to ActiveCampaign as new contacts
KickoffLabs + ActiveCampaign
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Kickoff Labs landing pages and lead generation widgets are the hassle free way to capture new contact data for your business. If you use ActiveCampaign as an email marketing platform, then use Zapier to automatically start adding new Kickoff Labs signups to ActiveCampaign as new contacts on a list.
Add contacts to an Autopilot Journeys list for new Unbounce submissions
Unbounce + Autopilot Journeys
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Want to make sure your marketing specifically addresses every new name coming in through your landing page? All you need to do is set up this Unbounce Autopilot Journeys integration, after which a new contact will be added to an Autopilot Journeys list for every new submission on Unbounce, keeping your workflows responsive and efficient.
Add new Mailchimp subscribers collected from Wishpond
Wishpond + Mailchimp
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Stop updating your Mailchimp subscribers manually! Use this automation to add Mailchimp subscribers every time they convert on one of your Wishpond campaigns.
Create or update Mailchimp subscribers from new Google Forms submissions
Google Forms + Mailchimp
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The easiest way to collect a lead from your website is using a simple form, but the hard part comes with managing that data by hand. Don't you want to add those leads directly to your email marketing list? Now with this integration, you can! Set up this Zap to automatically create or update a Mailchimp subscriber as soon as a new Google Forms submission is received.
Subscribe new KickoffLabs signups to Drip
KickoffLabs + Drip
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Don't just capture leads—capture subscribers. This Zapier automation will save new KickoffLab signups as subscribers in Drip. Simplify your lead nurturing process by automating subscription to your email marketing efforts.
If you work with tools not on that list, don't worry! Zapier works with thousands of apps. Head to our App Directory and search for the one you use, or browse to find the right solution for your needs.
Add new leads to a CRM
As you collect new contacts, you'll want to assess your landing page's value over time. By adding your contacts to a customer relationship manager (CRM), you can keep track of everyone who's filled out your form, see which of your existing contacts also visited your landing page, and find the people who you should focus your marketing on.
You don't need to spend time downloading data and uploading it to your CRM. Instead, use an automatic workflow to connect your landing page form to your CRM and keep your contacts updated over time.
Add or update HubSpot contacts for new submissions on Unbounce
Unbounce + HubSpot
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If you really want keep the ball rolling as fast as possible, don't wait around to start developing the relationship once you capture customer data through your landing page—set up this Unbounce - HubSpot integration and we'll keep your workflow going after that. Every new submission on Unbounce will trigger the automation, sending the data to HubSpot automatically and creating (or updating) a contact as a result, giving you the best possible shot at continuing to engage your new potentials.
Update Intercom users based off new KickoffLabs signups
KickoffLabs + Intercom
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Keep your Intercom users' details up to date using this Zapier automation. When a new signup comes through on KickoffLabs, any new details for an existing Intercom user will be automatically updated. Outdated data is useless—and with this integration, you won't have to worry about wasting time maintaining your data.
Add new Mailchimp list subscribers to Google Contacts
Mailchimp + Google Contacts
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Rather than waiting for a one-time import of subscriber data into Google Contacts, use Zapier to start automatically adding new subscribers as contacts. Once you set up this Mailchimp-Google Contacts integration, new subscribers from that point forward are individually added as contacts.
Update Salesforce leads from new Wishpond leads
Wishpond + Salesforce
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Leads are an important part of any business! Keep your leads and customers up to date in Salesforce by automatically updating their profile whenever they provide information on one of your Wishpond landing pages, popups, or forms.
Get notified about new sign-ups
You've launched your landing page, but how do you know if it's working? Instead of obsessively checking your page building app, you can use a workflow to receive alerts in Slack, SMS, or another app whenever new visitors fill out your form.
This is critical if a submission means you or someone on your team needs to quickly take action. You'll reduce the time it takes to move that lead through your sales funnel, and respond while your business is still top-of-mind.
Share Google Forms responses in a Slack channel
Google Forms + Slack
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Knowing when you have new responses to your forms is key to staying on top of incoming information. Why not have that come right into your team chat app? Zapier can help you with that, and you'll always know when you have a new response to see.
Send Unbounce submissions via Twilio SMS
Unbounce + Twilio
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Missing new signups and interest in your offers means you lose the opportunity to get back in touch with people who may have been interested in your company. Unbounce makes it easy to create great landing pages for your website, and this Zapier integration make sure that you can respond almost instantly by sending you an SMS message whenever your Unbounce form is filled out. Or, if your Unbounce form includes a phone number field, you can use this integration to send a followup message to your new contact automatically.
Notify a Slack channel when a new lead is added to Wishpond
Wishpond + Slack
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Your salespeople need to know which leads are getting close to buying. Use this Zap to notify them via a channel in Slack whenever a new lead is added to Wishpond.
Get an SMS message for new Mailchimp subscribers
Mailchimp + SMS by Zapier
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Keeping abreast of new subscribers to a Mailchimp can help you keep on top of your growing community. Use this integration to automatically get an SMS text message for each new Mailchimp subscriber.
Get ready to launch
Landing pages are a great way to build hype for your product, collect new leads, and test which core ideas about your offering resonate with your audience.
With all the new leads coming in, learn other ways you can use automation to manage your new contacts and turn them into customers:
Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.
This piece includes some information from an article originally published in April 2018 written by Matthew Guay.
