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6 ways to automate your event management

By Michael Toth · January 24, 2025
A hero image with a calendar with a star on it for promotional events

Managing events can be complex—especially when you're juggling multiple platforms, coordinating with a team, and ensuring every attendee detail is accounted for. From tracking registrations to managing leads and keeping calendars updated, the sheer number of moving parts can easily lead to errors or missed opportunities. That’s where automation comes in. 

By connecting your favorite event management tools with Zaps—Zapier's automated workflows—you can eliminate repetitive tasks, streamline processes, and focus on delivering an exceptional experience for your attendees. Here are a few of the most popular ways to use automation to simplify (and supercharge) your event management.

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To get started with a Zap template—what we call our pre-made workflows—just click on the button next to the name of a Zap you'd like to try. It only takes a few minutes to set it up. You can read more about setting up Zaps here.

Back up event details in a spreadsheet

The more attendees you have, the easier it is to lose track of critical event details. And the more events you run, the more details you have to manage. Automatically backing up event data in a spreadsheet stores every registration, update, and attendee action in one centralized, easily accessible place. That way, your event management process stays streamlined and error-free, even as it scales.

These Zaps automatically send attendee details from your event platform to a spreadsheet or database. By keeping your data organized and updated in real time, you'll always have an accurate record to reference for tasks like checking attendance, contacting guests, or analyzing your event's success.

Save new Eventbrite attendees to Google Sheets spreadsheets

  • Eventbrite logo
  • Google Sheets logo
Eventbrite + Google Sheets
More details
    Rather than constantly exporting CSV files, use Zapier to automatically add new attendees to a Google Sheets spreadsheet. Once you set up this Eventbrite-Google Sheets integration, new attendees from that point forward are automatically added to your spreadsheet.

    Create spreadsheet rows in Google Sheets from new guests in Luma

    • Luma logo
    • Google Sheets logo
    Luma + Google Sheets
    More details
      Send new Luma guests to Google Sheets to allow you to easily take notes and run queries across your whole audience.

      Add new Humanitix attendees to Google Sheets as rows

      • Humanitix logo
      • Google Sheets logo
      Humanitix + Google Sheets
      More details
        Effortlessly manage new Humanitix event attendees with this workflow that adds their details to a Google Sheets spreadsheet. Once set up, each time a new attendee registers for your event, their information will be added as a new row to your selected spreadsheet. This helps you keep track of your event's attendees seamlessly and efficiently, giving you more time to focus on organizing successful events.

        Add new AddEvent calendar subscribers to Google Sheets as rows

        • AddEvent logo
        • Google Sheets logo
        AddEvent + Google Sheets
        More details
          Effortlessly manage your AddEvent calendar subscribers with this seamless workflow. Whenever you get a new calendar subscriber in AddEvent, a new row will be created in your Google Sheets spreadsheet, ensuring an organized and up-to-date overview of your audience. Simplify your event management process with this automated solution, and spend more time focusing on creating engaging events.

          Save new Eventbrite attendees to Airtable

          • Eventbrite logo
          • Airtable logo
          Eventbrite + Airtable
          More details
            Need a simple way to keep track of your event attendees so you can worry about more important things? Now with a little automation help you can easily manage your Eventbrite attendees by adding them to an Airtable base. Zapier will automatically create a new record in Airtable for each new attendee you have in Eventbrite.

            Subscribe attendees to your mailing list

            Adding attendees to your mailing list lets you stay connected, send updates, and keep your audience engaged after your event ends. And when you automate this process, you save valuable time while keeping anyone from slipping through the cracks.

            These Zaps automatically add new or updated attendees to your email marketing tool so you can focus on crafting personalized, timely communication. Whether sending pre-event reminders, sharing event materials, or following up with a thank-you email, having your mailing list ready and organized lets you deliver a professional and engaging attendee experience. Plus, it opens the door to future marketing opportunities, helping you build long-term relationships with your audience.

            Add new Eventbrite attendees to a Mailchimp list

            • Eventbrite logo
            • Mailchimp logo
            Eventbrite + Mailchimp
            More details
              Rather than messing around with CSV files, use Zapier to automatically add new attendee emails and details to a Mailchimp list. Once you set up this Eventbrite-Mailchimp integration, new attendees from that point forward are automatically added to your email marketing software.

              Add new Luma guests to Mailchimp lists

              • Luma logo
              • Mailchimp logo
              Luma + Mailchimp
              More details
                When a new guest signs up in Luma, send them to Mailchimp so that they will receive your future marketing emails.

                Add new Humanitix contacts to Mailchimp lists

                • Humanitix logo
                • Mailchimp logo
                Humanitix + Mailchimp
                More details
                  If you email your Humanitix contacts, then this integration will save you time and effort. Now, whenever a new contact is added to Humanitix, Zapier will automatically add them as a new or updated subscriber in your Mailchimp account.

                  Create Constant Contact contacts from new AddEvent RSVP attendees

                  • AddEvent logo
                  • Constant Contact logo
                  AddEvent + Constant Contact
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                    Find yourself spending too much time adding event attendees to Constant Contact by hand? Now, the tedious work is done for you. This integration will add every new AddEvent attendee to Constant Contact as a new contact, saving you time for more important work.

                    Add new Eventbrite attendees to ActiveCampaign lists

                    • Eventbrite logo
                    • ActiveCampaign logo
                    Eventbrite + ActiveCampaign
                    More details
                      Rather than messing around with CSV files, use Zapier to automatically add new attendee emails and details to an ActiveCampaign list. Once you set up this Eventbrite-ActiveCampaign integration, new attendees from that point forward are automatically added for your email marketing.

                      Streamline event coordination across platforms

                      Event management often involves juggling multiple platforms, including ticketing systems, webinar tools, calendar integrations, and attendee management software. Manually synchronizing these systems is unsustainable as your business (and event attendance) grows. Instead, automate the information flow between your event management tools to keep your records up to date and streamlined.

                      For instance, these Zaps automatically give new attendees access to your webinar tool so they can log in on the day of the event. 

                      Add new Eventbrite attendees as Zoom webinar registrants

                      • Eventbrite logo
                      • Zoom logo
                      Eventbrite + Zoom
                      More details
                        Rather than hassling with CSV files to register attendees for a Zoom webinar, use Zapier to start automatically importing them. Once you set up this Eventbrite-Zoom integration, new event attendees from that point forward are registered for the webinar.

                        Create redeems in RingCentral Events for new attendees registered in Eventbrite

                        • Eventbrite logo
                        • RingCentral Events logo
                        Eventbrite + RingCentral Events
                        More details
                          Easily manage your event registrations and attendee access with this automation between Eventbrite and RingCentral Events. Once a new attendee registers for an event in Eventbrite, this workflow will create a redeem code in RingCentral Events, ensuring a seamless and efficient process for granting access to your online events. Keep your focus on organizing exceptional experiences while this integration takes care of the technicalities.

                          Or, if you use a separate ticketing or registration tool, you can use a Zap to send new registrations to your event management platform so evey attendee is accounted for. 

                          Add new RegFox registrants to Whova as attendees

                          • RegFox logo
                          • Whova logo
                          RegFox + Whova
                          More details
                            Effortlessly manage your event attendees with this seamless workflow between RegFox and Whova. When a new registrant signs up in RegFox, an attendee will be created or updated in Whova, ensuring your attendee list stays accurate and up-to-date. Focus on organizing a successful event while this automation takes care of attendee management for you.

                            If you're hosting a virtual event, Zapier can also create a corresponding calendar entry whenever a new meeting is scheduled, making it easy for attendees to save it to their calendars. 

                            Create events in AddEvent for new Zoom meetings to streamline event management

                            • Zoom logo
                            • AddEvent logo
                            Zoom + AddEvent
                            More details
                              Effortlessly manage your online events by connecting Zoom and AddEvent with this efficient workflow. Whenever you schedule a new meeting in Zoom, an event will be created in AddEvent, keeping your digital calendar up-to-date and streamlining your event organization process. Save time and stay organized, as this integration takes care of the event creation for you.

                              Create Eventable events from new Eventbrite events

                              • Eventbrite logo
                              • Eventable logo
                              Eventbrite + Eventable
                              More details
                                Hosting an upcoming event through Eventbrite? Promote it to all your calendar subscribers through Eventable. This integration will automatically add every new Eventbrite event to your Eventable calendar feed, helping you get the word out about your event.

                                Automate calendar updates and scheduling

                                Automating calendar management gives you a centralized view of your event timeline and makes sure you never miss a registration deadline, meeting, or important task. It also helps your team stay informed and aligned, since they can easily access up-to-date event details in a shared calendar. 

                                These Zaps create new events in Google Calendar from new events, orders, and registrations in your event platform. This streamlined approach keeps your schedule organized, reduces stress, and helps your event planning run smoothly from start to finish.

                                Add new Eventbrite events to Google Calendar

                                • Eventbrite logo
                                • Google Calendar logo
                                Eventbrite + Google Calendar
                                More details
                                  Manually adding each new Eventbrite event you create to your Google Calendar can be a tedious task. Use this Zap to automatically create a Google Calendar events, each time you create a new one in Eventbrite.

                                  Add new Humanitix orders to Google Calendar as detailed events

                                  • Humanitix logo
                                  • Google Calendar logo
                                  Humanitix + Google Calendar
                                  More details
                                    Keep track of new orders from Humanitix by creating detailed events in your Google Calendar effortlessly. This workflow activates when a new order is placed in Humanitix and instantly creates a detailed event in your Google Calendar to ensure you stay organized and on top of your event management. Stay in sync with your ticket sales and never miss an update with this time-saving automation.

                                    Create detailed events in Google Calendar for new registrants in RegFox

                                    • RegFox logo
                                    • Google Calendar logo
                                    RegFox + Google Calendar
                                    More details
                                      Easily keep track of new registrants from RegFox by creating detailed events in your Google Calendar. This workflow ensures that every time someone registers for your event on RegFox, their details are instantly added to your calendar. Save time and stay organized by letting this convenient workflow do the hard work for you.

                                      Add new Arlo courses to a Google Calendar

                                      • Arlo logo
                                      • Google Calendar logo
                                      Arlo + Google Calendar
                                      More details
                                        Providing team members visability when courses are running is key to avoiding conflicts and ensuring they can be managed smoothly. Use this integration to automatically add any new scheduled Arlo course to a personal or shared Google Calendar. Everyone on the team can see what's happening and plan their work effectively!

                                        Automate lead management

                                        Events are a powerful way to generate leads, but manually tracking and organizing attendee information can be a logistical headache. Automating your lead management process lets you capture every attendee, form submission, and update in your CRM or lead tracking tool. That way, you can focus on nurturing relationships and driving engagement instead of wrestling with spreadsheets and data entry.

                                        These Zaps send new attendees, form submissions, and guest updates to your CRM so you can create a streamlined pipeline that aligns your sales and marketing teams. Automation ensures no lead is overlooked, enabling timely follow-ups, personalized communication, and a higher likelihood of converting event attendees into long-term clients or customers.

                                        Create or update HubSpot contacts for new Eventbrite attendees

                                        • Eventbrite logo
                                        • HubSpot logo
                                        Eventbrite + HubSpot
                                        More details
                                          If you're putting on an event, the last thing you need is to waste valuable time replicating all the new information coming in. With a simple integration you can automate the whole process and ensure you track everything for later reference. Once you set up this integration, any new Eventbrite attendee will trigger the creation of a new contact or update an existing entry if a match is found, all automatically, so you can trust nothing falls through the cracks in the heat of the moment and will be accessible whenever you need it.

                                          Add New Eventbrite Attendees to LeadConnector Contacts

                                          • Eventbrite logo
                                          • LeadConnector logo
                                          Eventbrite + LeadConnector
                                          More details
                                            Keep your contacts up-to-date with this Eventbrite and LeadConnector integration. When new attendees register for your Eventbrite events, they will be added or updated as contacts in LeadConnector, ensuring you always have their latest information. This streamlined workflow saves you time on manual data entry and ensures efficient communication with event attendees.

                                            Create Pixifi leads from new Squarespace form submissions

                                            • Squarespace logo
                                            • Pixifi logo
                                            Squarespace + Pixifi
                                            More details
                                              Effortlessly streamline your lead generation process with this automation. When a new form submission is received in Squarespace, it will instantly create a lead within Pixifi, ensuring swift and efficient management of potential clients. Stay on top of business opportunities and nurture relationships with ease using this integrated workflow.

                                              Update HubSpot contacts when event guests are updated in Luma

                                              • Luma logo
                                              • HubSpot logo
                                              Luma + HubSpot
                                              More details
                                                Keep your HubSpot contacts consistently updated with changes from Luma events using this seamless workflow. Whenever a guest's details are altered in Luma, this integration immediately updates the corresponding contact's information in HubSpot. This process not only ensures the accuracy of your contacts but also frees you up to concentrate on organizing successful events rather than managing contact lists.

                                                Automate notifications for real-time updates

                                                It's important to stay aware of significant changes so you can respond quickly and avoid overlooking anything that could affect your event's success. Setting up automated notifications eliminates the need to monitor multiple platforms, saving valuable time and reducing the risk of missing critical updates.

                                                These Zaps send an automated Slack message, email, or text to your team when a new attendee or event is detected in your event management platform. Automating these notifications enables faster responses, better collaboration, and a more organized event management process. Whether you’re preparing for a surge in registrations or addressing attendee needs in real time, these automated alerts help you stay proactive and keep your event running smoothly.

                                                You can also use these workflows to send follow-up messages to registrants. Automated confirmation emails are a great way to display professionalism, send important event information, and stay in touch with guests—all without extra effort on your end.

                                                Get Slack notifications for new Eventbrite attendees

                                                • Eventbrite logo
                                                • Slack logo
                                                Eventbrite + Slack
                                                More details
                                                  Want to keep your team up to date anytime someone registers for an event you're hosting? Zapier can help by connecting Eventbrite to Slack to notifiy you and your team automatically every time a new attendee registers.

                                                  Send emails from Gmail when new attendees register on Eventbrite

                                                  • Eventbrite logo
                                                  • Gmail logo
                                                  Eventbrite + Gmail
                                                  More details
                                                    An automatic response when someone signs up for your event is useful whether it saves you the time of notifying your teammates, or you use it to send a personalized welcome. Either way, set up this Zap and we'll do the rest. Whenever a new attendee registers for your event on Eventbrite, this automation will send out an email from your Gmail account with your message, along with attendee details.

                                                    Send Slack channel messages when new events are created in Luma

                                                    • Luma logo
                                                    • Slack logo
                                                    Luma + Slack
                                                    More details
                                                      Kick off seamless communication every time a new event is created in the Luma app. With this workflow, a channel message gets delivered instantly in Slack, keeping your team looped in without any delay. It's a reliable solution for ensuring everyone in the channel stays updated on the latest events from Luma.

                                                      Send text messages for new AddEvent RSVP attendees

                                                      • AddEvent logo
                                                      • SMS by Zapier logo
                                                      AddEvent + SMS by Zapier
                                                      More details
                                                        Get an SMS as soon as you receive a new RSVP attendee from AddEvent. This integration will send an SMS to your phone with each new AddEvent attendee.

                                                        Achieve more with automated event management

                                                        Automating your event management processes simplifies what can otherwise be daunting and hard to scale. But the value of automation goes beyond efficiency—it means you can capture and nurture leads, stay aligned with your team, and deliver personalized, timely communication to your audience. 

                                                        Whether you're planning a small workshop or a large-scale conference, automating your event workflows lets you achieve more with less effort, ensuring your event's success while saving you time and stress.

                                                        This article was originally published in January 2021, written by Hannah Herman. It was most recently updated in January 2025 by Michael Toth.

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                                                        A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'