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5 ways to automate Writer with Zapier

By Will Harris · July 17, 2023
The header image for an article on the Zapier blog about automating Writer, the AI content generation platform.

Name something that pairs better together than writing and procrastination. It's impossible! Writing is hard, but the sad thing is, it's usually not even the hardest part of finishing a writing project—getting started is.

That's exactly what generative AI tools do best. They help you get started. While you can use AI to generate a final product, it's often most helpful to use it to create an outline or a first draft. Writer is one of my favorite tools for doing this.

Writer helps writers (and non-writers) generate everything from blog posts to social media copy to document summaries. And even better—with Zapier, you can automate the process, creating these AI-generated copy deliverables automatically. Here are five different ways you can automate AI content creation with Zapier.

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Table of contents

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Create outlines and first drafts for blog posts

There aren't many things more intimidating than a blank page. Luckily, with Writer, you can say goodbye to those forever. Now, all it takes is a quick prompt to get you going on your next blog post. You can ask Writer to generate an outline, intro, or a whole blog post and then work from there to edit it until it's finished.

With these Zaps—our word for automated workflows—you can send prompts to Writer automatically from anywhere. Then, Writer will generate your content, and you can use Zapier to send it to your draft doc, your project management tool, or straight into a CMS like WordPress.

Create new outlines or drafts in Writer based on briefs from Asana

  • Asana logo
  • Writer logo
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Asana + Writer + Google Docs
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    Want to take the hard work out of starting an outline or a draft? Whether you copy for blog posts, landing pages, or emails, this Zap lets Writer create content based on a new project that's added in Asana, then sends it straight to a Google Doc for you to edit or use.

    Write and post social media content

    Unless you have a social media manager on your marketing team, posting to the company channels can feel like an added burden. People often think of it as a small task, but consistently writing posts from scratch takes a lot of time.

    Why not let Writer do a lot of the lifting for you? With the Zaps below, you can use Writer to generate social media posts for new blog posts—either once they're posted or from drafts. Then, you can either send Writer's social media copy to a scheduling tool like Buffer or straight to a social channel to post.

    Create social posts from new items in an RSS feed and add them to LinkedIn

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    RSS by Zapier + Writer + LinkedIn
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      You don't want your LinkedIn feed to get stale, but posting on it regularly can take a lot of time. With this automation, you can use Writer to automatically write compelling social media posts based on articles posted to your RSS feed, then share them on LinkedIn. This way, you can promote your content without having to do any extra work.

      Draft social media copy for your blog post and add them to your Buffer queue

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      • Writer logo
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      Google Docs + Writer + Buffer
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        Promoting new content is an often-neglected part of the job, but with this automation, it's easy. Just add your finished draft to a folder in Google Docs, then Zapier will have Writer create social media copy based on your article, and send it to Buffer for you to post.

        And of course, you wouldn't want to promote your content on just one channel. With these Zaps, you can have Writer repurpose posts from one social media site and optimize them for another. No more need to copy and paste content from channel to channel or make small tweaks depending on the platform.

        Repurpose a Facebook post with Writer and add it to your Buffer queue

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        Facebook Pages + Writer + Buffer
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          Social media posting is not one size fits all. If you want posts to perform well, you need to format them for each specific channel. With this automation, you can have Writer reformat a Facebook post for any of your other platforms, then add it to Buffer for you to post.

          Summarize documents and reports

          Have you ever returned from a few days of PTO and been incredibly overwhelmed by the amount of information to catch up on? Between Slack messages, project briefs, and missed meetings, it's almost impossible to read through and catch up on everything.

          With these workflows, you can create summaries of critical information no matter where it comes from and share it in an email, Slack channel, or wherever else you prefer.

          Summarize documents in Dropbox and send the summary in a Slack channel

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          • Writer logo
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          Dropbox + Writer + Slack
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            Want to make sure your team doesn't miss an important document? Use this automation to have Writer read and create a summary of a document in Dropbox, then send the summary to your team in Slack. Now, your team will never miss an critical update.

            Summarize a Jira issue with Writer and share it in a Teams channel

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            • Writer logo
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            Jira Software Cloud + Writer + Microsoft Teams
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              Want to give your team important updates about an issue in Jira? Use this Zap to have Writer read comments and summarize them, then post them to a channel in Microsoft Teams—keeping your team in the loop on issues in real-time.

              Summarize articles with Writer and send the summaries in an email

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              Zapier Chrome extension + Web Parser by Zapier + Writer + 1 more
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                Want to automatically create summaries of important documents or articles you don't quite have time to read in full? With this Zap, you can summarize any article or document on the internet. Start the Zap using the Zapier Chrome Extension, then Web Parser will take the text and send it to Writer. Writer will then read the text, summarize it, and Zapier will send that summary to you in an email.

                Write eCommerce product descriptions

                Product descriptions are a tricky thing to write. There's a lot you want to convey about a product and a small amount of space to do it, so you must make every word count.

                That's a lot of pressure, but Writer can help shoulder some of the load. With the Zaps below, you can send Writer information about your product from a spreadsheet or database app, then have it generate drafts of your product descriptions. From there, you could either post them back into your spreadsheet or add them straight to your eCommerce platform.

                Generate video scripts

                Video production can be a long, time-consuming process. From writing the script, to shooting the video, to editing the final product, there are a lot of people involved and a lot of tasks to get done.

                AI can help take some of the burden off of by generating first drafts or even ready-made scripts. Automatically generating video scripts with Zapier can speed up production dramatically, which is especially helpful given how popular videos are—especially on social platforms.

                With the Zap templates below, you can create a video script based on a Google Doc or a task in your project management tool. Zapier will then send the script to a Google Doc or Asana task for you to take and use.

                Generate a video script with Writer and add it to a Google Doc

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                • Writer logo
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                Google Docs + Writer
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                  Sometimes starting is the hardest part. If you're writing a video script, let Writer get you started. With this Zap, you can write a brief in a Google Doc, let Writer create the script, then Zapier will send it right back to your Google Doc. Then you can edit the script until you're happy, or use it as-is.

                  Automate it all with Writer and Zapier

                  Don't spend more time staring at the dreaded blank page, waiting for inspiration to strike. By pairing Writer with Zapier, you can automatically create first drafts or ready-made content and elevate your content game.

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