Webinars are a great way to incorporate events into your marketing strategy. They're easy for participants to access, easy to repeat at different times, and cost very little to run. Plus, with WebinarJam, you can let participants interact via live chat, use flexible scheduling to run webinars in extra time zones, and more—so your webinars can be seamless to plan and just as engaging as an in-person event.
As rich as it is in features, however, there are some things WebinarJam can't do. It can't track webinar attendees through the sales funnel, correlate webinar registrations with future purchases, or send complex email marketing campaigns to registrants. You'll need other apps to get those tasks done.
With Zapier's automated workflows—called Zaps—you can connect your other business-critical apps to WebinarJam so information flows seamlessly between them. Here's how.
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Automatically create contacts and leads from WebinarJam registrants
Webinars are just one piece of your marketing and sales funnel. Tying all those touchpoints together happens in your customer relationship management (CRM) tool. Your CRM is only as good as the information in it, however, so keeping it up to date with the latest webinar data (like registrant information) is crucial.
But if you're running a sophisticated events marketing strategy, the amount of registration data coming in is more than you can reasonably copy and paste. Rather than updating your CRM manually, you can streamline the process with a little automation.
For example, you can create a Zap that automatically adds WebinarJam registrants to your CRM as new contacts.
Add or update LeadConnector contacts with new WebinarJam / EverWebinar registrations
Effortlessly manage your contact data across platforms when you activate this integration. Once it’s in place, each new registration added to your WebinarJam / EverWebinar account will automatically be stored as a new or updated contact in LeadConnector.
Stay organized and connected to your audience by tagging your WebinarJam / EverWebinar contacts and adding them to your Keap account. This workflow creates a seamless process for tracking contacts from both platforms, ensuring that you never miss a beat when it comes to engaging with your webinar attendees. With this automation in place, you can focus on delivering valuable content while managing your contacts effortlessly.
Easily manage new registrants for your webinars with this seamless workflow. Once a new registration occurs in WebinarJam / EverWebinar, an opportunity will be added or updated in the LeadConnector app. Stay organized and efficiently streamline your leads with this automation.
Find yourself spending too much time adding registrants to your HubSpot CRM by hand? Now with the help of Zapier, the tedious work is done for you. This integration will add every new WebinarJam or EverWebinar registrant to HubSpot CRM as a new contact, saving you time for more important work.
Worried about creating a bunch of duplicate contacts? No problem! If your CRM tool doesn't automatically look for existing contacts in the action step, you can add a search step that looks for existing contacts if there's a matching webinar attendee rather than creating a duplicate.
Track your WebinarJam registrations in a spreadsheet
If you're running a lot of events, spreadsheets quickly become your best friend. They let you easily store and analyze data, so you can get insight into who's attending your events, how long they stay for, who your repeat attendees are, and much more. They're also a great way of backing up data, just in case.
But keeping data accurate and up to date across multiple tools is inefficient—and prone to human error—if you're doing it manually. Unless you can afford to hire a full-time data entry employee, you're stuck copy-pasting all that info yourself.
That's where automation can be a huge help. With Zapier, you can connect WebinarJam to your favorite spreadsheet tool to automatically update it with new data.
Create Google Sheets rows for new registrations in WebinarJam / EverWebinar
Sometimes you need to organize the details of your webinar registrants on a spreadsheet. Let Zapier help by creating a row on your Google Sheet when there is a new registration from WebinarJam / EverWebinar. You won't have to copy and paste registrant info again.
Effortlessly manage new webinar registrations with this seamless workflow between WebinarJam / EverWebinar and Airtable. When someone registers for your webinar, a new record will be created in your Airtable database, ensuring attendee information is organized and easily accessible. Save time and enhance your webinar administration with this efficient automation.
Streamline your webinar registrations with this handy automation. When a new registration is recorded in WebinarJam or EverWebinar, this workflow promptly adds a record of it to a Microsoft Excel table. This practical solution ensures you have a comprehensive and up-to-date record of your attendees, saving you valuable time and administrative effort.
Add WebinarJam registrants to an email marketing list
If you're running frequent webinars, email is crucial to their success. You need to send confirmation emails when someone registers, for example, and reminder emails as the event approaches. But you can also leverage email to stay in touch with attendees after the webinar ends—whether you want to nurture them towards making a purchase or simply let them know about future events.
Instead of managing your email lists manually, you can use Zapier to do it quickly and efficiently. For example, you can create an automated workflow that adds new webinar registrants to a promotional email list instantly.
Create or update ActiveCampaign contacts for new registrations in WebinarJam / EverWebinar
When you have people registering for you upcoming webinar, you'll want to add them to your email marketing tool for future follow up. This integration helps by automatically adding/updating a contact in ActiveCampaign when you have a new registration in WebinarJam / EverWebinar. It's never been easier to add new contacts.
Excellent, you have another new registration for you webinar. Now all you have to do is add them to your CRM for additional follow up. Zapier helps you do this seamlessly by creating form submissions in Kajabi when there are new registrations from WebinarJam / EverWebinar. Don't worry about adding registrants manually again.
Streamline your webinar registration process and nurture your attendees with personalized email marketing. With this automation, your new WebinarJam or EverWebinar registrations will be added to your Flodesk email list as subscribers, ensuring a seamless integration with your email campaigns. Save time and stay organized by connecting your webinar platform to your email marketing tool.
When someone registers for your upcoming webinar, you'll want to email them with all the details. Zapier helps by adding/updating a subscriber in Mailchimp when there is a new registration from WebinarJam / EverWebinar. Now you can spend some extra time preparing for you webinar.
When you have people registering for you upcoming webinar, you'll want to add them to your email marketing tool for future follow up. This integration helps by automatically adding a contact in KlickTipp when you have a new registration in WebinarJam / EverWebinar. It's never been easier to add new contacts.
Create custom workflows with WebinarJam and webhooks
Everyone's marketing tech stack looks a little different, and that's the beauty of apps—there's something for everyone. But what if you want to connect WebinarJam to an app that doesn't have a Zapier integration?
With webhooks, you can connect to any app with an API and use it in your automated workflows. For example, let's say you wanted to add WebinarJam registrations to a niche marketing app you use. You can create a Zap that uses Webhooks by Zapier to "post" those registrations to the app—no coding required.
Send POSTs using webhooks for new registrations in WebinarJam / EverWebinar
If you have webinar registration info you'd like sent elsewhere, this integration can connect your tools. Once active, it will automatically send a POST to a specific URL when there is a new registration in WebinarJam / EverWebinar, with all the info you need.
Turn WebinarJam into a revenue-driving engine with Zapier
Your webinar strategy can be one of the most powerful marketing tools you have. It connects you to prospects, customers, and businesses in the same industry. But your webinars are just one touchpoint in a broader marketing and sales funnel.
By connecting WebinarJam to the other parts of your marketing tech stack with Zapier, you can turn your webinars into a truly powerful marketing channel that drives revenue.
