Webinars are a great way to incorporate events into your marketing strategy. They're easy for participants to access, easy to repeat at different times, and cost very little to run. Plus, with WebinarJam, you can let participants interact via live chat, use flexible scheduling to run webinars in extra time zones, and more—so your webinars can be seamless to plan and just as engaging as an in-person event.
As rich as it is in features, however, there are some things WebinarJam can't do. It can't track webinar attendees through the sales funnel, correlate webinar registrations with future purchases, or send complex email marketing campaigns to registrants. You'll need other apps to get those tasks done.
With Zapier's automated workflows—called Zaps—you can connect your other business-critical apps to WebinarJam so information flows seamlessly between them. Here's how.
Note: The Zapier WebinarJam integration covers both the WebinarJam and EverWebinar platforms.
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Automatically create contacts and leads from WebinarJam registrants
Webinars are just one piece of your marketing and sales funnel. Tying all those touchpoints together happens in your customer relationship management (CRM) tool. Your CRM is only as good as the information in it, however, so keeping it up to date with the latest webinar data (like registrant information) is crucial.
But if you're running a sophisticated events marketing strategy, the amount of registration data coming in is more than you can reasonably copy and paste. Rather than updating your CRM manually, you can streamline the process with a little automation.
For example, you can create a Zap that automatically adds WebinarJam registrants to your CRM as new contacts.
Add or update LeadConnector contacts with new WebinarJam / EverWebinar registrations
Add new WebinarJam / EverWebinar registrations to Keap as contacts or update existing contacts
Create LeadConnector opportunities from new WebinarJam / EverWebinar registrations
Create HubSpot CRM contacts from new WebinarJam registrations
Worried about creating a bunch of duplicate contacts? No problem! If your CRM tool doesn't automatically look for existing contacts in the action step, you can add a search step that looks for existing contacts if there's a matching webinar attendee rather than creating a duplicate.
Track your WebinarJam registrations in a spreadsheet
If you're running a lot of events, spreadsheets quickly become your best friend. They let you easily store and analyze data, so you can get insight into who's attending your events, how long they stay for, who your repeat attendees are, and much more. They're also a great way of backing up data, just in case.
But keeping data accurate and up to date across multiple tools is inefficient—and prone to human error—if you're doing it manually. Unless you can afford to hire a full-time data entry employee, you're stuck copy-pasting all that info yourself.
That's where automation can be a huge help. With Zapier, you can connect WebinarJam to your favorite spreadsheet tool to automatically update it with new data.
Create Google Sheets rows for new registrations in WebinarJam / EverWebinar
Create Airtable records for new WebinarJam / EverWebinar registrations
Add new WebinarJam / EverWebinar registrations to Microsoft Excel as rows
Add WebinarJam registrants to an email marketing list
If you're running frequent webinars, email is crucial to their success. You need to send confirmation emails when someone registers, for example, and reminder emails as the event approaches. But you can also leverage email to stay in touch with attendees after the webinar ends—whether you want to nurture them towards making a purchase or simply let them know about future events.
Instead of managing your email lists manually, you can use Zapier to do it quickly and efficiently. For example, you can create an automated workflow that adds new webinar registrants to a promotional email list instantly.
Create or update ActiveCampaign contacts for new registrations in WebinarJam / EverWebinar
Create new registrations from WebinarJam / EverWebinar as form submissions in Kajabi
Add WebinarJam / EverWebinar Registrants to Flodesk Subscribers
Add or update Mailchimp subscribers for new registrations in WebinarJam / EverWebinar
Add KlickTipp contacts for new registrations in WebinarJam / EverWebinar
Create custom workflows with WebinarJam and webhooks
Everyone's marketing tech stack looks a little different, and that's the beauty of apps—there's something for everyone. But what if you want to connect WebinarJam to an app that doesn't have a Zapier integration?
With webhooks, you can connect to any app with an API and use it in your automated workflows. For example, let's say you wanted to add WebinarJam registrations to a niche marketing app you use. You can create a Zap that uses Webhooks by Zapier to "post" those registrations to the app—no coding required.
Send POSTs using webhooks for new registrations in WebinarJam / EverWebinar
Turn WebinarJam into a revenue-driving engine with Zapier
Your webinar strategy can be one of the most powerful marketing tools you have. It connects you to prospects, customers, and businesses in the same industry. But your webinars are just one touchpoint in a broader marketing and sales funnel.
By connecting WebinarJam to the other parts of your marketing tech stack with Zapier, you can turn your webinars into a truly powerful marketing channel that drives revenue.
