7 ways to automate Twilio with Zapier

Let's face it—juggling customer communications feels a bit like being a digital octopus these days. Even with Twilio helping you wrangle all those messaging channels into one place, you're still stuck manually pushing buttons and copying/pasting responses like it's 1999. Sure, your tentacles are more organized, but they're getting pretty tired.

Fortunately, automation can help. By connecting Twilio to your existing business tools with Zaps—Zapier's automated workflows—you can put those repetitive tasks on autopilot and build worry-free workflows that handle everything from lead follow-ups to appointment reminders. Think of it as giving your digital octopus a well-deserved break while your messages keep flowing smoothly in the background. Here's how.

Table of contents

• Send texts from a spreadsheet

• Use webhooks with Twilio

• Send texts to leads

• Send texts from emails

• Send event reminders and confirmations

• Send emails or chat messages from texts

• Track texts in a spreadsheet

Send texts from a spreadsheet

Spreadsheets are endlessly useful tools for data management, but most don't come with their own notification functionality. You may want to be notified when your Google Sheets spreadsheet gets a new addition, such as when you find a new lead or your team members add important information to a project. 

Opening your spreadsheet several times a day to check for updates wastes your time. Instead, use these Zaps to send yourself (or your team members) an SMS via Twilio anytime a record is added to your spreadsheet or database automatically. 

Use webhooks with Twilio

What if your automation idea involves an app that doesn't (yet!) integrate natively with Zapier? Never fear—you can use a webhook to create your own custom Zap.

Webhooks can initially feel overwhelming to new users, but they're extremely powerful. Simply set up a trigger in your initiating app, and whenever that action takes place, your webhook will send information to your designated software. For example, you might create a webhook that sends you a custom SMS message via Twilio whenever a lead fills out a custom form on your website. 

Ready to try it for yourself? Use this template to get started:

Send texts to leads

If you're like most brands, leads find you from several starting points. They may first express interest by clicking on a Facebook ad or filling out a form on your website. 

New interest from leads can evaporate quickly without a fast follow-up—but tracking all your different lead sources can be time-consuming, and you risk the occasional lead falling through the cracks. 

Instead, set up a Zap to send new leads or form responses directly to your (or a teammate's) phone via Twilio SMS. From there, you can reach out to each new lead from one consolidated place. 

But feel free to get creative with the auto-SMS possibilities. If you want to skip the middleman, you can also use the integration to follow up with the lead via a friendly SMS template to get the ball rolling. Or, if you use forms to collect survey responses or feature requests, you can use these Zaps to send quick and reliable confirmation messages to form-fillers.

Send texts from emails

It's easy to lose important emails in an overstuffed inbox. If you're worried about missing important notifications, messages from leads, or urgent reminders, set up a Zap to send specific inbound emails directly to your phone. These Zaps send Twilio SMS messages from new emails in Gmail or your own custom zapiermail.com email address.

Or, if you'd rather have a personal assistant read your emails to you—but for free—you can use this Zap to trigger a phone call via Twilio anytime you receive an email matching your specifications. It's an easy way to process your most important messages on the go without being glued to a screen.

And if you're ready for a more advanced integration, you can use Email Parser by Zapier to trigger SMS messages based on data in template emails. Email parsers let you choose which pieces of an email to extract and send as data to other apps—from names to purchase information and beyond. 

Send event reminders and confirmations

You can also use Twilio as your own personal notification center, sending custom texts for important event reminders. 

While apps like Google Calendar and Calendly have their own notification systems, they may not be as customizable as you need—or you may not like your phone blowing up with a million different app notifications. Instead, consolidate the most important event reminders in text form. 

You can also use these Zap templates to send automated SMS confirmations and reminders to invitees. Whenever a new event or appointment is created, these Zaps can send the details via Twilio SMS to any recipient you choose.

Send emails or chat messages from texts

One useful aspect of Twilio is that it gives you a local phone number and supports SMS messages in several countries. But managing multiple applications and phone numbers introduces its own logistical challenge. 

Instead of checking multiple apps daily for messages, use Zapier to send your Twilio SMS messages to your inbox of choice. Whether you'd prefer to read incoming texts in your email, over Slack, or on your personal phone, these Zaps can automate that data transfer. That way, you don't have to check Twilio to see if you have any new messages from customers or leads—and you can respond quickly.

Track texts in a spreadsheet

If you'd like an easy way to keep track of incoming messages for your business, use these Zaps to store incoming Twilio SMS messages and calls in a Google Sheets spreadsheet or Airtable database. Easily track your customer interactions from one central location.

How will you automate Twilio?

There are endless ways to use Twilio's omnichannel messaging in your business—but with every new messaging platform comes additional complexity.

Thankfully, a little creativity can save you hours of time spent checking various messaging apps. With the time you save, you can spend more effort where it matters most: building relationships with leads and customers.

This is just the start of what you can do with Twilio and Zapier. What will you automate?

This article was originally published in August 2023. It was most recently updated in December 2024.