If you're using TikTok to advertise your brand (and capture leads) through paid ads, you're already halfway to building a successful advertising strategy. But it's one thing to capture lead information—it's another to track the overall success of those ads.
That means tracking both offline and online conversions. Those are the actions your leads take after interacting with your TikTok ads, like making a purchase, signing up for a newsletter, or calling directly for a quote.
With TikTok Conversions, you can measure those events to see what's working—and what's not—so you can tailor any future ad campaigns accordingly. And, when you pair TikTok Conversions with Zapier, you can automatically sync TikTok conversion data with your customer relationship manager (CRM) and other tools to streamline your analysis. Here's how.
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Jump ahead
To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Send CRM events as conversions
For any sales team, your CRM is a source of truth when it comes to interactions with a prospect. Whether you're tracking deal progress, logging past conversations, or centralizing purchase history, it's a goldmine of valuable information.
But manually passing these events from your CRM to TikTok isn't an efficient way to optimize ad performance in real time, as it relies on people remembering to log those events as soon as they happen. (This can lead to delays or errors.)
Instead, you can use these Zaps to automatically turn relevant interactions and deals in Pipedrive or Salesforce into conversion events in TikTok. That way, you're capturing events as soon as they happen, without anything important falling through the cracks.
Trigger new leads in Salesforce to send lead events in TikTok Conversions
Send new HubSpot contacts to TikTok Conversions as lead events
Trigger new leads in Pipedrive to send lead events in TikTok Conversions
But what if the specific CRM app your team is using doesn't connect to Zapier? After all, you might use a custom platform to track lead activity or need to trigger a Zap off a custom event from your website.
Fortunately, you can still use Zapier to connect TikTok Conversions to that specific platform. Using webhooks, Zapier can "catch" updates from any source with an API and then automatically transfer it over to TikTok.
Track purchases and orders
Obviously, you'll know a campaign is successful based on the sales you make from it. But if those purchases are recorded in other apps, you'll have no way of knowing if they're attributed to your ad efforts.
For example, let's say someone saw your TikTok ad and bought the product later on Shopify. Or someone subscribes (and pays) for your newsletter in Mailchimp. You have to actually connect these purchase events to your TikTok account, otherwise you won't have a clear picture of which ads drive real results.
But it can be hard to remember to do every time you get a sale—especially if people are purchasing products on a daily basis.
With these Zaps, you can automatically log every Shopify sale, Stripe purchase, and PayPal event in TikTok. That way, no matter where your sales are coming from, they'll be fully integrated into your ad strategy.
Send TikTok conversion events for new Shopify paid orders
Send Stripe payments to TikTok as conversion events
Turn other ad clicks into conversions
Most brands use a number of ad platforms to capture users wherever they can (it's called the omnichannel approach). That could mean you're also using Facebook or LinkedIn to feature your paid ads and target users. But if you're only tracking conversions within individual ad platforms, you're missing the bigger picture of how different channels contribute to your pipeline.
By automatically sending conversion events from your other platforms to TikTok Conversions, you can make sure every lead is properly attributed. With these Zaps, you can easily optimize your TikTok ad strategy with better audience insights and understand which touchpoints drive action.
Send new leads from TikTok Lead Generation to TikTok Conversions as lead events
Send LinkedIn leads from sponsored content to TikTok Conversions
Connect TikTok to your spreadsheets and database apps
Not every team in your company will use a CRM to record conversion events. Your events team might prefer to log webinar registrations on a Google Sheet, for example. Or your marketing team might have a system in place that relies on Airtable to track website visitors, sign-ups, and other key actions.
If that data is logged in one of those apps, you'll want to close the loop by sending those conversion events to TikTok Ads. You can use one of these Zaps to automatically log conversions whenever there's a new row in a Google Sheet or a new entry in Airtable.
Send leads to TikTok Conversions when new rows are added to Google Sheets
Send Airtable records as conversion events in TikTok
Send Excel activity to TikTok Conversions as events
Streamline your ad strategy with Zapier
Whether you're syncing CRM events, logging purchases, or tracking leads from other ad platforms, automation can give you a complete picture of your campaign performance.
With Zapier and TikTok Conversions, you can start building automated systems that scale over time, helping you acquire more leads, convert more, and ultimately optimize your ad spend across your company.
