Skip to content

How the Palm Beach Tech Association Automates Social Media Marketing

By Christina Romein · November 6, 2017
automate-social-media-marketin primary img

Are you a nonprofit interested in automating your work? Zapier offers a 15% discount for nonprofits! Just go to our help page, and send us a copy of your 501(c)(3) or similar documentation to get your discount!

Starting a business can be a lonely journey. To connect self-starters with resources and community, a group of entrepreneurs founded the Palm Beach Tech Association. They offer collaborative workspaces, industry meetups, jobs boards, an awards dinner, and more to build networks and foster community. In the span of a few years, the association became one of the largest innovation organizations in Florida.

Their mission to unite and build up the technology industries throughout Palm Beach County means the association became a hub for the community. Everyone from corporate CEOs to freelancers has joined the association, contributing knowledge and experience.

The nonprofit association’s core initiatives include developing an educational pipeline for local tech companies to hire from, drawing businesses to the region by building up the region’s brand, and acting as a voice of the county’s technology industry to government and business leaders.

Palm Beach Tech

One of their initiatives offers a local careers board for freelance, part-time, and full-time positions. With opportunities posted throughout the year, the Palm Beach Tech Association communicates the opportunities in every way possible.

Embracing the idea of networking, the association shares content to its social media channels where members can share and spread the word about opportunities. For a long time, this was a tedious process, with staff or volunteers manually updating Palm Beach Tech Association’s many social networks.

Social media was very hands-on, all managed by staff, interns, and volunteers. Now we can do literally eight things with one click, saving time and effort.

Joe Russo, Executive Director, Palm Beach Tech Association

With app automation tool Zapier, the association consolidates its social media publishing efforts. Whenever someone submits a new job opportunity to the career board, Zapier automatically pushes an update to the Palm Beach Tech Association's social media channels: Facebook Page, Facebook Group, Twitter, LinkedIn, Slack, as well as their director’s personal social media. All this happens in an instant thanks to their Zaps—a bridge between two or more apps.

Community building and social media can be demanding—particularly for non-profit organizations who operate lean or rely on volunteers to manage accounts. Let Zapier help you automate your publishing process with these Zaps:

    More details

        More details

          Share your new Instagram posts to your Facebook page

          • Instagram for Business logo
          • Facebook Pages logo
          Instagram for Business + Facebook Pages
          More details
            If you want to share photos from Instagram to a Facebook Page it's fairly manual. This integration automates the process so new photos on Instagram go straight to Facebook page.

            Post new WordPress posts to your Facebook page

            • WordPress logo
            • Facebook Pages logo
            WordPress + Facebook Pages
            More details
              Many businesses, non-profits, and other organizations use WordPress blogs to publish content and stories about what they do. Often times you'll want to share these posts to a Facebook Page.

              Share new Mailchimp campaigns on LinkedIn

              • Mailchimp logo
              • LinkedIn logo
              Mailchimp + LinkedIn
              More details
                If you're creating content for a newsletter it's smart to get that content in front of new audiences to attract more subscribers. This integration makes that easy. You can share your new Mailchimp campaigns straight to LinkedIn so your followers can also see your Mailchimp newsletter.

                Share new Buffer queue items in Slack

                • Buffer logo
                • Slack logo
                Buffer + Slack
                More details
                  Keep your whole team up to date on new posts and shares to your social channels by sending items from your Buffer queue directly to Slack. With the help of Zapier, you can automatically send those messages into the Slack room of your choice automatically.

                    More details

                      By building efficient workflows with Zapier, non-profits can spend more time doing good, instead of doing things by hand. Learn more and apply for the 15% discount.

                      All images courtesy of Palm Beach Tech Association.

                      What's your story? Tell us how you use Zapier to do more. You can also read even more customer stories and find new ways to improve your workflow and productivity.

                      Get productivity tips delivered straight to your inbox

                      We’ll email you 1-3 times per week—and never share your information.

                      Related articles

                      Improve your productivity automatically. Use Zapier to get your apps working together.

                      A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'