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5 ways to automate Snowflake with Zapier

By Michael Toth · April 29, 2025
A hero image of the Snowflake app logo connected to other app logos on a light blue background.

When you're working with large volumes of business data, getting that information into the right hands at the right time is just as important as collecting it in the first place. Snowflake makes it easy to centralize and query your data, giving your team a single source of truth for customer feedback, sales activity, product usage, and more. 

But without automation, keeping that warehouse up to date often means manual data exports, slow handoffs between teams, and messy, out-of-sync spreadsheets.

With Zapier's automated workflows—called Zaps—you can move data automatically between Snowflake and the tools your team uses every day. Whether you're enriching your CRM with product engagement metrics, notifying your sales team about high-priority leads, or keeping your marketing audience lists fresh, these automations help you get more value from your data without the busywork.

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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Update Snowflake from form and survey responses

Form and survey tools are great for collecting data, but that data becomes even more useful when it lives in a structured database where you can query, join, and analyze it alongside the rest of your business information. By sending form submissions and survey responses into Snowflake, you can track trends, segment responses, and tie survey results back to business outcomes like revenue or product usage. 

You can automatically send new survey responses from your preferred form tool directly into Snowflake as new rows. This makes it simple to track things like customer satisfaction scores or post-event feedback without needing to export CSV files manually. 

For added flexibility, you can also use the Execute SQL Command action, which lets you run custom SQL queries. This is useful if you want to update existing records, handle upserts, or apply more complex logic than just adding a new row. Whatever your use case or choice of form software, getting that data into Snowflake helps you more easily analyze results.

Execute sql in Snowflake for new form submissions in Gravity Forms

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Gravity Forms + Snowflake
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    When a new form is submitted through Gravity Forms, this workflow instantly executes an SQL command in Snowflake. It's an efficient way to instantly transfer and manage your form submission data, eliminating the need for time-consuming manual data entry. Enhance your data processing and make form management seamless and hassle-free.

    Process new Jotform submissions by executing sql commands in Snowflake

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    Jotform + Snowflake
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      Effortlessly manage your Jotform submissions by connecting it to your Snowflake database with this automation. Every time a new submission is received in Jotform, this workflow will execute an SQL query in Snowflake, ensuring your records stay up to date and organized. Focus on your data analysis instead of manual data entry and stay efficient in handling incoming form responses.

      Process new Paperform form submissions by executing sql commands in Snowflake

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        Effortlessly streamline your data management process with this Paperform to Snowflake workflow. When a new form submission occurs in Paperform, the information will be sent to Snowflake, where it will execute an SQL query based on the provided data. This automation saves time and ensures accurate data entry, so you can focus on more important tasks.

        Create rows in Snowflake from new entries in Typeform for efficient data management

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        Typeform + Snowflake
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          Streamline your data management by connecting Typeform with Snowflake. With this workflow, whenever there's a new entry in Typeform, it instantly creates rows in Snowflake. This efficient method ensures there's no delay in capturing important survey data, making it easy to analyze and store in your database. Maintain real-time data accuracy without manual intervention, enhancing your productivity.

          Process new Qualtrics survey responses by executing sql in Snowflake

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          Qualtrics + Snowflake
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            Effortlessly compile and analyze your survey data with this seamless workflow between Qualtrics and Snowflake. Once a new survey response is received in Qualtrics, this automation will execute an SQL action in Snowflake to store and process the response. Stay up to date on your survey insights without the need for manual data transfers, making your data-driven decision-making more efficient and precise.

            Send notifications based on changes in Snowflake

            Once your data is in Snowflake, the next challenge is making sure the right people know when something important happens. Whether you're logging new leads, processing payments, or tracking internal requests, automatically sending notifications based on changes in your database helps your team stay informed and respond quickly.

            For example, you might send a Slack message to your sales team every time a new high-value lead is added to your pipeline table, or trigger an email alert to your support team when a new issue is logged. 

            With automation, you can easily connect Snowflake to tools like Slack, Microsoft Teams, or your email platform to send direct messages, post to specific channels, or send targeted emails whenever a new row is created or an existing row is updated. 

            Send channel messages in Slack for new or updated rows in Snowflake

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              Keep the whole team in the know with this efficient workflow. When there's a new or updated row in your Snowflake database, it instantly sends a message to your chosen Slack channel. This automation ensures that important data updates won't go unnoticed and always keep your team on top of things.

              Send Microsoft Teams messages for new Snowflake rows

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                Stay informed and streamline your team communication. This workflow sends a message in Microsoft Teams whenever a new row is added in Snowflake, ensuring your team is always up-to-date with the latest data.

                Send emails in Gmail for new or updated rows in Snowflake

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                Snowflake + Gmail
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                  When a new or updated row comes up in Snowflake, stay informed by receiving a direct email notification through Gmail. This workflow saves you the trouble of constantly checking for changes, ensuring that all important updates are sent straight to your inbox. You can promptly respond to database changes, thereby making your data management smoother and more efficient. Tailor this automation to your needs and stay focused on more critical tasks.

                  Send emails in Microsoft Outlook for new or updated rows in Snowflake

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                  Snowflake + Microsoft Outlook
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                    Keep track of changes in your Snowflake data with an automated workflow that sends updates straight to your Microsoft Outlook inbox. Whenever a new row is added or an existing row is updated in Snowflake, an email is immediately sent via Outlook. This helps you stay up-to-date with any changes, ensuring your responses are immediate and informed.

                    Pro tip: You can fine-tune these alerts by using a filter step to only send notifications for the most important records, like deals over a certain size or requests marked as urgent. You could also add a path to send different notifications to different team members. You can even add a ChatGPT step to help you analyze and classify your Snowflake data for you.

                    A multi-step Zap in the Zap editor that shows a form response trigger a ChatGPT step, paths, and Snowflake steps.

                    Connect Snowflake to your CRM

                    Your customer relationship management (CRM) tool helps your team manage contacts and deals, but it often only tells part of the story. Important context, such as product usage, survey results, or marketing engagement, usually lives outside your CRM, stored in your data warehouse instead. Connecting Snowflake with your CRM keeps these systems in sync, so your team always has the complete picture when they reach out to leads or follow up with customers.

                    With these automations in place, your CRM stays connected to your broader data strategy, making it easier to personalize outreach, prioritize leads, and keep your team aligned.

                    Create rows in Snowflake for new Zoho CRM contacts

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                    Zoho CRM + Snowflake
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                      Effortlessly keep track of your new Zoho CRM contacts by adding them to your Snowflake database with this automation. Whenever a new contact is added in Zoho CRM, this workflow will create a new row in your Snowflake table, ensuring your data stays up-to-date and organized. Save time and streamline your contact management process with this seamless solution.

                      Create or update Zoho CRM module entries from new or updated rows in Snowflake

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                      Snowflake + Zoho CRM
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                        Keep your customer relationship management data up-to-date by connecting Snowflake and Zoho CRM with this streamlined workflow. Each time there's a new or updated row in the Snowflake app, corresponding entries in Zoho CRM are created or updated, ensuring accurate and consistent data across platforms. This efficient process not only adds value to your CRM activities but also solves the problem of manual data entry and tracking, giving you more time to focus on growing your business.

                        Create new rows in Snowflake for newly created Redtail CRM contacts

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                        Redtail CRM + Snowflake
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                          Effortlessly streamline your contact management process with this Redtail CRM and Snowflake workflow. Whenever a new contact is created in Redtail CRM, a corresponding row will be added to a designated Snowflake table, ensuring your data stays organized and up-to-date across both platforms. Say goodbye to manual data entry and enjoy a more efficient way to manage your contacts.

                          Create Salesforce records from new or updated Snowflake rows

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                          Snowflake + Salesforce
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                            Easily maintain up-to-date information in your Salesforce records with this effective workflow. Whenever changes occur inside your Snowflake application, this process ensures those changes are reflected in your corresponding Salesforce Records. This keeps your data consistent and reliable across platforms, providing improved accuracy for decision-making and reporting purposes. Stay ahead by having an accurate and unified view of your business data with this helpful automation.

                            Add new HubSpot companies to Snowflake rows for seamless data organization

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                            HubSpot + Snowflake
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                              Keep your Snowflake database up to date with new companies in HubSpot with this efficient workflow. Whenever a new company is added in HubSpot, the corresponding rows in your Snowflake database will be updated, ensuring seamless data management. Say goodbye to manual data entry and keep your information organized, accurate, and time-efficient.

                              Connect Snowflake to your email and marketing platform

                              Whether you're sending a welcome sequence, a new product announcement, or a sales campaign, effective marketing relies on accurate and up-to-date audience data. By syncing Snowflake with your email and marketing tools, you can make sure your campaigns reflect the latest customer activity, so you're always reaching the right people at the right time.

                              For example, you might automatically add or update subscribers in platforms like Mailchimp based on new rows added in Snowflake. This makes it easy to trigger a welcome series when someone signs up through a product form or to enroll high-value leads into a targeted nurture sequence. 

                              Create Klaviyo events for new or updated rows in Snowflake

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                              Snowflake + Klaviyo
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                                Stay on top of your marketing efforts by seamlessly connecting Snowflake and Klaviyo. With this workflow, whenever there's a new or updated row in your Snowflake app, an event will be created in Klaviyo. This efficient system enables you to quickly react to customer interactions, ensuring that your marketing strategies can adapt to new data in real-time.

                                Manage new or updated rows in Snowflake by creating or updating subscribers in MailerLite

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                                Snowflake + MailerLite
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                                  This workflow ensures your MailerLite subscriber list is always up to date with data from Snowflake. Whenever there's a new or updated row in Snowflake, the corresponding subscriber in your MailerLite app will be created or updated in real-time. This smooth, seamless operation assists in maintaining a clean database, enhancing your email marketing efforts.

                                  Add or update Mailchimp subscribers from new or updated rows in Snowflake

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                                  Snowflake + Mailchimp
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                                    Simplify your email marketing tasks with this automated workflow. Whenever there is a new or updated row in your Snowflake database, this workflow will instantly add or update a subscriber in your Mailchimp list. It's a great way to ensure your email marketing list stays up-to-date with your latest database changes, keeping communication lines open and efficient.

                                    On the other side, you can also send subscriber data, campaign activity, or new contact details from tools like ActiveCampaign back into Snowflake. This gives your data team a complete view of marketing engagement alongside sales outcomes and product metrics, so you can analyze what's working and refine your strategy over time.

                                    Create rows in Snowflake for new or updated ActiveCampaign contacts

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                                    ActiveCampaign + Snowflake
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                                      Keep your ActiveCampaign contacts organized and up-to-date in your Snowflake database with this handy workflow. Whenever there's a new or updated contact in ActiveCampaign, a row is created in Snowflake for easy data management and analysis. Stay efficient and organized with this seamless automation, ensuring all your contact information is consistent and readily available in your database.

                                      Create Snowflake rows for new or updated Mailchimp subscribers

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                                      Mailchimp + Snowflake
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                                        Keep your Snowflake database in sync with your Mailchimp subscribers effortlessly. Whenever a new subscriber is added or updated in Mailchimp, this workflow automatically creates a corresponding row in Snowflake, ensuring your data is always accurate and up-to-date.

                                        Add new GetResponse contacts to Snowflake as rows

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                                        GetResponse + Snowflake
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                                          Effortlessly organize your GetResponse contacts in a Snowflake table with this seamless automation. Each time a new contact is added in GetResponse, this workflow will create a corresponding row in your Snowflake database, ensuring all your contacts are neatly stored and accessible for future reference. No more manual data entry, leaving you more time to focus on your marketing campaigns.

                                          Add new Zoho Campaigns contacts to Snowflake as rows

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                                          Zoho Campaigns + Snowflake
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                                            Effortlessly manage your new contacts from Zoho Campaigns by automatically creating rows in your Snowflake database. With this automation, each time a new contact is added in Zoho Campaigns, a corresponding row will be created in Snowflake, ensuring your database stays up-to-date and organized. Save time and maintain accuracy with this seamless workflow.

                                            These workflows help align your marketing efforts and your broader data strategy. Instead of relying on manual list uploads or waiting for periodic syncs, your marketing tools and your data warehouse update automatically. That means your audience lists are always up to date, your campaigns remain relevant, and your reporting accurately reflects the whole customer journey.

                                            Keep spreadsheets and databases updated

                                            Spreadsheets and no-code databases like Airtable are often where day-to-day work happens—whether that's tracking leads, managing projects, or reviewing campaign results. But the data your team needs to make decisions usually lives in your warehouse, not in the spreadsheet. 

                                            Syncing Snowflake with tools like Google Sheets or Airtable lets you easily share up-to-date data with less technical users, so they can view, filter, and work with the information they need without needing to write SQL or request manual data exports.

                                            Whether you're syncing marketing campaign results, project milestones, or product inventory, automating these handoffs keeps your data consistent and your teams on the same page.

                                            Create spreadsheet rows in Google Sheets from new or updated rows in Snowflake

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                                            Snowflake + Google Sheets
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                                              Stay updated with your Snowflake data changes instantly with this smooth and practical workflow. This set-up ensures that as soon as there's a new or updated row in Snowflake, the changes are reflected in your Google Sheets, keeping you apprised of every critical adjustment. Hence, you never miss any crucial data alterations, saving your time and maximizing your productivity without any added effort.

                                              Create new Snowflake rows from new Google Sheets spreadsheet rows

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                                              Google Sheets + Snowflake
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                                                Whenever a new row gets added to your Google Sheets, this workflow ensures that the same information is instantly replicated in your Snowflake database. This process not only saves time but also reduces the chances of manual errors. This efficient exchange of data between Google Sheets and Snowflake keeps your records synchronized and up-to-date effortlessly.

                                                Create records in Airtable from new rows in Snowflake for easy data management

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                                                Snowflake + Airtable
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                                                  Boost your efficiency with this streamlined process. As soon as a new row is added in Snowflake, an equivalent record instantly appears in Airtable. This seamless transfer of data simplifies your data management tasks, freeing up your time for other priorities. Let this setup ensure your Airtable records align perfectly with your entries in Snowflake.

                                                  Create rows in Snowflake for every new record in Airtable

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                                                  Airtable + Snowflake
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                                                    Create a streamlined workflow between Airtable and Snowflake. Whenever a new record is added in your Airtable, this integration automatically creates a row in your selected Snowflake database. By connecting Airtable and Snowflake seamlessly, you save time and reduce manual effort, ensuring all your important data is mirrored precisely in your Snowflake database. This provides an easier way to manage a consistent and updated data collection across platforms.

                                                    Put your Snowflake data to work

                                                    Your data is only as valuable as your ability to use it. By automating the data transfers into and out of Snowflake, you can keep your warehouse current and connected to the tools your team relies on every day without the slowdowns of manual work. Whether you're enriching your CRM, triggering notifications, or keeping spreadsheets synced with your database, these automations make it easier to put your data to work.

                                                    With the right workflows in place, Snowflake becomes more than just a place to store data. It becomes a real-time hub for your business operations, powering better decisions across teams and giving everyone access to the information they need when they need it.

                                                    And this is just the start of what you can do with Snowflake and Zapier. What will you automate first?

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                                                    A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'