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4 Pinterest automation ideas

By Ana Gotter · November 27, 2024
The Pinterest, Facebook, WordPress, and Shopify logos.

Pinterest can be a powerful selling tool for businesses, with exceptional potential for building brand awareness and driving sales. But to increase the sales potential of your Pins, you first have to focus on expanding your reach—you can't sell to people who haven't found you yet. 

You can use automation to boost the reach, visibility, and sales potential of your Pinterest content, without adding more work for you or your team. Here's how to use Zaps—our word for our automated workflows—to scale your Pinterest efforts.

Pinterest is a premium app—available on Zapier's paid plans. Learn more about premium apps.

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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Integrate Pinterest & RSS feeds 

RSS feeds are an excellent way to stay in touch with your followers, and they're a great source of content. You can leverage both for your Pinterest marketing with the right automation features.  

There are two different ways you can automate Pinterest and RSS feeds with Zapier. The first is to create Pins from an RSS feed. The second is to send Pins to an RSS feed. This covers your bases completely, expanding your reach and ensuring more of your audience sees your Pins while giving you a full integration and more touchpoints. 

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Add pins to your Pinterest boards from new RSS feed items

  • RSS by Zapier logo
  • Pinterest logo
RSS by Zapier + Pinterest
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    Whether you maintain an RSS feed or just want to share the great content you find on someone else's, this integration will take care of the whole thing. Once it's active, whenever a new item is posted to a specified RSS feed, this Zap will automatically pin it to any board you want on Pinterest, so all that great content can be spread far and wide without any additional work.

    Add new Pinterest Pins to an RSS Feed

    • Pinterest logo
    • RSS by Zapier logo
    Pinterest + RSS by Zapier
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      Easily subscribe to Pinterest pins in any app you want with this Zapier integration. It'll turn your Pinterest pins into an RSS feed that you can subscribe to in your RSS feed reader.

      If you use a bookmarking app to save ideas you want to pin, Zapier can automatically publish those, too.

      Share new tagged Pocket articles on Pinterest

      • Pocket logo
      • Pinterest logo
      Pocket + Pinterest
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        You'll only know what's worth sharing once you have time to go through those articles on Pocket, so set up your workflow to take over once you do. This automation will watch for any new items on Pocket with a particular tag, automatically pinning each one of those to a board on Pinterest so all over your followers can enjoy that curated content.

        Create pins from files

        If you store your visual content in a cloud storage platform like Google Drive or Dropbox, you don't need to add an extra step to then upload that content to Pinterest. With this Zap, you can automatically create pins when you add new files to a drive. 

        Pin new Google Drive files to boards on Pinterest

        • Google Drive logo
        • Pinterest logo
        Google Drive + Pinterest
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          How much time do you spend adding your pins manually? This integration can streamline that process for you. Once it's active, this Zap triggers with every new file you upload to Google Drive, automatically pinning it to a Pinterest board so you can keep it active with no added effort.

          Pin new uploaded Dropbox files to Pinterest

          • Dropbox logo
          • Pinterest logo
          Dropbox + Pinterest
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            Sometimes your pins don't come from your websites or other boards, but your personal collection. Streamline your posting process by setting up this automation to handle those for you. From then on, it will trigger with every new file you upload to Dropbox, automatically pinning it to Pinterest so all you have to do is drop them in a folder.

            Cross-post with other social platforms

            One of the best ways to increase the visibility of any content is to share it cross-platform, and that's true for Pinterest, too. 

            Posting content across all of your social contents increases your reach and speeds up your social media marketing workflows. No matter your primary platform, once you post on one social media platform, a Zap can repost across your other channels.

            Note: To use the Instagram for Business integration, you'll need a Business or Creator account.

            Pin your new Instagram posts on Pinterest

            • Instagram for Business logo
            • Pinterest logo
            Instagram for Business + Pinterest
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              Instagram and Pinterest serve different purposes and audiences, but that doesn't mind they don't share content. Save yourself the trouble of posting the same content twice by setting up this automation. It will then watch your Instagram account, automatically triggering whenever you post a new photo or video and pinning it to a specified board on Pinterest. Now your followers can keep up with everything, no matter where they find you!

              Share new Facebook Page posts on Pinterest

              • Facebook Pages logo
              • Pinterest logo
              Facebook Pages + Pinterest
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                Before you post the same thing multiple times across all your social accounts, consider using automation to tie them all together and save your precious time. Once you've set this one up, we'll keep an eye on your Facebook Page for you, automatically pinning every new post you make to a board on Pinterest, so every follower, no matter the network, can see what you've got to share.

                Create Pinterest pins from new YouTube videos in a channel

                • YouTube logo
                • Pinterest logo
                YouTube + Pinterest
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                  Looking to expand your video content to new social media platforms? We'll make that easy for you with this integration! Just set it up, and new YouTube videos posted in a channel will automatically generate Pinterest pins. A whole new platform to get more viewers, with no work whatsoever.

                  Share Pinterest pins as Facebook Page posts

                  • Pinterest logo
                  • Facebook Pages logo
                  Pinterest + Facebook Pages
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                    Create stronger social connections with your followers when you use this Pinterest-Facebook Pages automation. After you set it up, each time you save a new pin on Pinterest, Zapier will automatically create a post for you on your Facebook Page. This is a great and easy way to stay connected and share ideas!

                    Create Pins from new WordPress posts automatically 

                    Content marketing and Pinterest marketing can have significant overlap, especially since Pinterest is all about saving valuable ideas. 

                    Brands creating high-value, actionable content can use Zapier to automatically share those WordPress posts as new Pins. This adds diverse content to your Pinterest account instead of just exclusively sharing product Pins, which is ultimately good for creating more diverse content on the platform and creating more touchpoints. 

                    Some users, after all, might be looking for products; others might be looking for tips, but that's a great way to introduce them to your brand and showcase some products along the way. Someone looking for "tips for organic gardening" might read a blog post from a company selling organic plants and realize, for example, that this was the way to go. 

                    Share new WordPress posts on Pinterest

                    • WordPress logo
                    • Pinterest logo
                    WordPress + Pinterest
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                      Now that you've put up that blog post, it's time to share. Don't waste time with manual updates; we'll take care of your social posting. This automation will trigger with each new post you publish on WordPress, automatically pinning your featured image and title so your board followers can find out about it and jump into reading.

                      Automate Pinterest to increase your impact

                      Having strategies in place to expand your reach and the visibility of your content is an important part of driving results of any kind on Pinterest, so think about how you can get more eyes on your top content. When it comes to consistent distribution efforts, remember, too, that automation is always a great place to start. And this is just the start of what you can do with Pinterest and Zapier. What will you automate first?

                      This article was originally published in March 2021. It was most recently updated in November 2024.

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