If analyzing the efficiency and effectiveness of your marketing efforts falls on your shoulders, you're probably what people in the profession call—pardon the jargon—"really, really, busy."
With the amount of information available to track your results and the number of tools you need to pass this information between, turning all that raw data into readable, actionable insight is a tall and tedious task.
With Zapier, you can connect lead data and customer touchpoints to analytics tools to streamline your reporting and automatically generate a complete picture of your campaign performance. When apps lack built-in integrations, Zapier's automated workflows ensure a seamless connection between data sources and analytics.
To kickstart your marketing analytics automation journey, we've crafted a workflow template playbook for efficiently and accurately automating your marketing analytics and reporting.
Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated, AI-powered systems for your business-critical workflows across your organization's technology stack. Learn more.
Table of contents
Track data in one central location
Life would be so much simpler if all your leads and campaign metrics came from one channel, right? Since that's probably not happening in this life, you need to find a way to gather all the data coming in from multiple sources and funnel it to one central location.
In a spreadsheet
With these templates, you can take lead data and campaign metrics from multiple sources and add them to one spreadsheet, creating a hub for all your marketing data.
Add new Facebook Lead Ads leads to rows on Google Sheets
Facebook Lead Ads + Google Sheets
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Spreadsheets make it easy to filter and sort through new prospects, but take time to build. Use this Facebook Lead Ads-Google Sheets integration to link your records directly to your ads so you can keep your mind on marketing. After being set up, every new ad lead on Facebook will trigger this Zap, automatically creating a new row on Google Sheets with all those valuable details for you. Learn more in our
Add new leads in LinkedIn Ads to Google Sheets rows
LinkedIn Ads + Google Sheets
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Your time is best spent nurturing new prospects, not on data entry. Set up this integration to automatically save information submitted by new leads to your LinkedIn Lead Gen Form to a new row in a specified Google Sheets spreadsheet. Sort and filter through them at will, while saving time and effort!
Create Google Sheets row(s) for new TikTok Lead Generation leads
TikTok Lead Generation + Google Sheets
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This integration makes it easy to keep track of your new leads in a spreadsheet. When it is up-and-running, every new lead from TikTok Lead Generation will be added to Google Sheets row(s).
Generate rows in Google Sheets for the start of new Google Ads campaigns
Google Ads + Google Sheets
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Using Google Sheets is a great way to track and break down your marketing ROI, but your focus should be on analysis, not spreadsheet wrangling. This integration saves you the time and effort of manual updates, creating new rows in a specific spreadsheet in Google Sheets whenever a new Google Ads campaign launches. Cut right to the heart of the data without wasting your time with formats and layouts.
Add rows to a Google sheet for new Hotjar incoming feedback responses
Hotjar + Google Sheets
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Simplify how you sort and track Hotjar feedback by automatically creating a new row in a Google sheet when new Hotjar feedback responses come in. With all of your feedback in one place, you can easily sort and filter responses based on the criteria that matters to you.
Save new BDOW! email subscribers to a Google Sheets spreadsheet
BDOW (FKA Sumo) + Google Sheets
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If you're wanting to keep an archive of new email subscribers you collected through BDOW!, use this Zapier integration to save the subscriber's name, email address and whatever other information you're collecting.
In a project management tool
While Google Sheets is the Swiss Army Knife of data storage, project management apps can help turn that information into action and outcomes. Automating data entry for tools like Airtable, Trello, and Productboard can help your team spend less time managing projects and more time optimizing campaigns.
Create new records in Airtable for new Hotjar survey responses
Hotjar + Airtable
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Need a place to store all of your survey responses from Hotjar? With this Zap, you can automatically create a new record in Airtable whenever a new survey response is submitted in Hotjar, helping you stay organized and keep track of your survey data efficiently.
Create a new note in Productboard for each new Hotjar survey response
Hotjar + Productboard
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If you're looking to streamline your user feedback process, check out this automation. With it, you can automatically create new notes in Productboard whenever a new response is submitted in Hotjar, making it easier to manage your user insights.
Create Asana tasks from new tasks for SEMrush site audit campaigns
SEMrush + Asana
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It’s important to keep your to-dos updated across your applications. With this Zap, doing that is easy and efficient. Once it’s active, this integration automatically triggers a task in Asana notification from each new task triggered for a site audit campaign in SEMrush.
Add new tasks to ClickUp for each new task for a site audit campaign in SEMrush
SEMrush + ClickUp
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Automate your SEO workflow by creating a new task in ClickUp whenever a new site audit campaign task is added in SEMrush. This way, you can stay on top of your website optimization by seamlessly integrating these two platforms.
Create new issues in Jira for each task from a site audit in SEMrush
SEMrush + Jira Software Cloud
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Wish you could move tasks from your site audit straight into your project management tool without having to copy and paste everything? Using this Zap, you can do exactly that, streamlining your website optimization process and improving collaboration with your team.
Track performance in your database app
It's hard to beat a purpose-built app like MySQL or Databox for managing your data. In addition to scalability, these apps are also flexible enough to serve as the data infrastructure for practically any analytics operation you require.
With the Zaps below, you can easily and automatically keep them up to date with new lead activity as it happens.
Add new Facebook Lead Ads respondents to your MySQL database
Facebook Lead Ads + MySQL
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Make sure your database always includes your latest prospects, and you can rely on accurate records for all your processes. After you've configured this integration, every new lead that enters their info on your Facebook Lead Ads will automatically be added to a new row on MySQL, saving you the hassle of manual exports from your ad.
Create new rows on a MySQL table with details for new LinkedIn Lead Gen Form leads
LinkedIn Ads + MySQL
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If you need to have the latest prospect data in your database at all times, set up this integration and we'll handle the rest. From then on, whenever a new lead is captured by one of your LinkedIn Ads, Zapier will add all their submitted details to a new row on any MySQL table you need to track them on.
Add new Google Ads leads to MySQL rows
Google Ads + MySQL
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Store, organize, and analyze your prospect details effortlessly with this integration. Once you activate this Zap, each new lead generated in Google Ads will be automatically saved to a row in MySQL.
Log new TikTok Lead Generation leads in MySQL rows
TikTok Lead Generation + MySQL
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This Zap lets you easily track and manage your new prospect data. Once it’s active, this integration automatically adds each new TikTok Lead Generation lead to a new row in MySQL. This keeps you focused on opportunities, not copy-and-paste chores.
Push Databox custom data for new or updated Google Sheets rows
Google Sheets + Databox
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Working on a list of things to get into Databox? Get them organized and instantly shareable with this integration. After set up, new or updated Google Sheets rows will push custom data into Databox. One less thing for you to do so you can spend more time on your code!
Increase Databox counters for new invitee created events in Calendly
Calendly + Databox
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When people schedule time to meet with you, you['ll want good reporting on the events. Use this automation to track new invitee created events from Calendly in a Databox counter. You'll always know the number of meetings that have been scheduled with you.
Increase Databox counters for new entries in Typeform
Typeform + Databox
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You'll want good reporting to show how many people fill out your online form. Use this automation to track new entries from Typeform in a Databox counter. Now you'll easily know how many form entries you are getting.
Add information to your favorite analytics tool
Spreadsheets and databases excel (no pun intended) at revealing relationships and producing population-based insights. A good analytics software, though, provides the tools to drill down even further, enabling you to move from correlation to causation.
Keep track of form entries
The Zap templates below can help you start analyzing form responses as soon as they're submitted.
Add or update contacts in SegMetrics for Kajabi form submissions
Kajabi + SegMetrics
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Want to effortlessly get a full, comprehensive view of your customers? With this Zap, you can manage your contacts by adding their feedback from Kajabi to SegMetrics whenever they submit a new form response. Stay organized and ensure your marketing data is always up to date.
Create Google Analytics measurements with new leads in Google Ads
Google Ads + Google Analytics
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Generate insights into your marketing efficiently and seamlessly with this integration. Once it's active, each new lead created in Google Ads will automatically generate a measurement of your choosing in Google Analytics.
Create Google Analytics measurements from new HubSpot form submissions
HubSpot + Google Analytics 4
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Looking for a simple way to track form submissions in your web analytics service? Consider this integration. It's triggered automatically when a visitor fills out a HubSpot form on your website. It then sends a measurement to Google Analytics. With this automation, understanding your buyer's journey will be a breeze.
Add new leads
The pipeline begins with new leads. These Zap templates will enable you to instantly bring new lead data into your analytics platform, so you can use source information to decide which campaigns provide the most bang for your buck.
Create Google Analytics measurements from new TikTok Lead Generation Ads leads
TikTok Lead Generation + Google Analytics
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TikTok Lead Generation allows you to collect customer information from your ads on TikTok. This integration will let you capture and react to leads with Google Analytics as soon as someone engages with your brand on TikTok.
Track page views in SegMetrics for new leads from Facebook Lead Ads
Facebook Lead Ads + SegMetrics
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Enhance your lead tracking by automatically registering a page view in SegMetrics whenever a new lead is captured through Facebook Lead Ads. With this Zap, you can gain valuable insights into your audience's behavior and optimize your marketing efforts.
Track your subscribers
Your most loyal customers and fans are probably among your most active email subscribers. Use these Zaps to trigger new insights based on responses to email campaigns or changes to subscriptions.
Create Google Analytics measurements for new Mailchimp subscribers
Mailchimp + Google Analytics
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When you have new subscribers, you may want the detail passed to your analytics tool. This integration helps by automatically creating a measurement in Google Analytics when there is a new subscriber in Mailchimp. It's never been easier to get analytics on your subscribers.
Subscribe new Ghost subscribers to HubSpot as contacts
Ghost + HubSpot
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Sometimes it can be tedious to make sure that all of your website readers are also in your CRM software. This Ghost-HubSpot integration will take any newly collected subscribers from your Ghost account and automatically add them to your HubSpot contacts. Now you can keep track of all the people who have interacted with your site from a single place!
Update customer journey progress
Get a clear picture of your customer journey by using a customer action—like booking an appointment, advancing along a sales funnel, or updating contact information—as a trigger to update your analytics tool.
Add or update contacts in SegMetrics from new purchases in Kajabi
Kajabi + SegMetrics
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Keep your customer data updated by automatically adding or updating a contact in SegMetrics whenever a new purchase is made in Kajabi. This way, you can keep your customer data accurate and better understand and segment your audience.
Add or update contacts in SegMetrics for new contact activity in ClickFunnels Classic
ClickFunnels Classic + SegMetrics
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Keep your contact records current by automatically adding or updating a contact in SegMetrics whenever there's new contact activity in ClickFunnels Classic. Stay informed about your audience's actions and improve marketing strategies.
Share insights with the team
In years past, data often moved at the speed of weekly reports. Today, you want to share information as soon as possible—distributing it to the right person at the right time to accelerate sales or respond to problems.
With the Zaps below, you can update your team and your dashboards instantly without needing to wait until the next team meeting.
Send a channel message in Slack for new survey responses in Hotjar
Hotjar + Slack
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Want to instantly let your team know about new survey responses? With this Zap, you can automatically send a channel message in Slack whenever a new survey response is submitted. Foster real-time discussions and enhance your team's responsiveness to customer input.
Send emails or get email notifications via Gmail for new BDOW! subscribers
BDOW (FKA Sumo) + Gmail
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When you get a new subscriber through BDOW!, you might want to welcome or thank the individual for signing up with a personalized email that doesn't have all of the footer content that comes with emails from your email list managing tool. This BDOW! and Gmail integration lets you send an email to your new subscribers from your Gmail so it looks like you wrote them a personal note.
Send Slack messages for new subscribers on BDOW!Me
BDOW (FKA Sumo) + Slack
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Need to keep up with all those new subscribers on BDOW!Me, even when you're deep in conversation on Slack? We'll make sure to keep you notified on time once you set up this BDOW!Me Slack integration: it will react to every new subscriber you add on BDOW!Me, sending out a new Slack message with is data so your channel never misses a beat.
Send Slack messages to Geckoboard as text updates
Slack + Geckoboard
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Looking for a a quick way to update your Geckoboard with new information? Give this Slack Geckoboard integration a try: once it's set up, a new message on Slack will update the text on a Geckoboard widget, keeping your key communications alongside your other metrics.
Update Geckoboard numbers daily with Schedule by Zapier
Schedule by Zapier + Geckoboard
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Automate your reporting by using Schedule by Zapier to update your data in Geckoboard once a day. Ensure your team always has access to the most recent data and can make informed decisions based on real-time information.
Update Geckoboard for new entries in Typeform
Typeform + Geckoboard
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Efficiently track your form data by automatically adding a new record to a dataset in Geckoboard whenever a new entry is submitted in Typeform. Visualize and monitor key metrics to make data-driven decisions.
Scale your analytics efforts with automation
Given the data tsunami that marketers are experiencing today, it's critical to separate the signal from the noise. Without the ability to analyze volumes of data, it's impossible to know your customers' habits, desires, and needs.
So ask yourself: How fast and reliable is your data? Can you trust that it's up to date? If not, automation could be the key to helping you scale your analytics efforts.
