Social media has turned mass communication into an instantaneous back-and-forth. But when you have a growing company, it's not always easy to manage all those customer conversations. Enter Manychat, a chat marketing solution for automating conversations with customers who reach out on apps like Instagram, WhatsApp, and Messenger.
Using Manychat will make your brand more responsive to customers who want to know more about what you sell. You can use it to answer frequently asked questions, offer instant customer feedback, or steer curious leads toward your sales page.
But if you want to connect Manychat to the rest of your tools—like your calendar app or email marketing software—you need a system in place to connect your business-critical apps. Here's how you can use Zaps—Zapier's automated workflows—to automate Manychat and make those customer conversations a seamless experience for both you and your customers.
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Connect Manychat with Google Sheets
There are a few reasons you might want to build a pipeline between Manychat and Google Sheets. For starters, Google Sheets makes it easy to view and organize your customer information in one spot. For example, you can route information about your newest leads from Manychat and other marketing outreach software with automation, giving you a single source of truth for your entire customer list.
Having a backup list of all of your customer data also ensures you never lose valuable info if something happens in any of your marketing tools. Build peace of mind into your system automatically with one of these Zaps.
Create Google Sheets rows with new tagged ManyChat users
Manychat + Google Sheets
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Keeping track of your marketing can be an overwhelming project, but maintaining a spreadsheet can involve tedious layout tasks. Stay organized and save time with this integration, which automatically creates a new row in a specified Google Sheets spreadsheet when a new tag is added to a user in ManyChat. Keep track of your prospects without the burden of manual formatting.
Create rows in Google Sheets with new or updated ManyChat fields
Manychat + Google Sheets
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It takes enough work to keep your contact lists up to date, without the added hassle of manual spreadsheet formatting. Save yourself that aggravation when you use this integration, which automatically creates a new row in a Google Sheets spreadsheet when you add or update a custom field for a user in ManyChat. Stay organized without the effort, so that you can stay focused on your prospects.
Create rows in Google Sheets when new ManyChat subscribers are created
Manychat + Google Sheets
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If you've been copying and pasting new subscribers from ManyChat to Google Sheets by hand, this Zap will eliminate all that tedious work instantly! When you turn this integration on, Zapier will automatically send your subscriber's information to Google Sheets, creating a row in a specified spreadsheet for all their data.
Add Google Sheets rows with new zap triggers in ManyChat
Manychat + Google Sheets
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The best marketing is time-sensitive, which means that you can't afford to waste with trivial tasks like spreadsheet layout. This integration takes care of that for you by automatically creating a new row in a specified Google Sheets spreadsheet whenever your ManyChat bot sends the “Trigger a Zap” event. Skip the tedious row wrangling and get your message out faster.
Create Google Sheets rows with new “Trigger a Zap” events in ManyChat
Manychat + Google Sheets
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Effective marketing means reaching multiple platforms, but that requires keeping your messages organized. Save time and stay on top of your marketing with this integration, which automatically creates a new row in a specific Google Sheets spreadsheet when your ManyChat bot sends the “Trigger a Zap” event. Manage your outreach without the added work of manual updates.
Pro tip: A multi-step Zap can level up your record-keeping by enriching and formatting Manychat data before sending it to Google Sheets. For instance, you might add a ChatGPT step to summarize chat conversations and log those summaries in a column—so your team can quickly get context without reading the full transcript. Or, use AI to assign a sentiment label (e.g., positive, neutral, negative) or categorize the conversation based on intent (like "Support request," "Product feedback," or "High-interest lead.)"
You can also add formatter steps to clean up timestamps, standardize phone numbers, or extract user attributes from Manychat custom fields. And if you're using the spreadsheet for reporting, you could add a Zapier Paths step to route high-priority conversations to a separate tab—or even send a Slack alert when a lead meets certain criteria (like "ready to buy").
Send notifications from Manychat
When someone interacts with your Manychat bot—books a call, asks for more info, completes a lead gen flow—you don't want that moment of intent to disappear into the void. Automation lets you take action right away, whether that's notifying your team or following up directly with the lead.
You might send a channel message in Slack to loop in your sales or support team whenever a user is tagged in Manychat or completes a high-intent action. Or, if you want to reach out directly to the user, use an automated workflow to send a personalized email to the lead—great for delivering resources, confirming next steps, or just saying "thanks for reaching out".
These quick automations help you strike while the iron's hot, without relying on manual follow-ups or checking your bot dashboard every 10 minutes.
Send emails in Gmail with new “Trigger a Zap” events in ManyChat
Manychat + Gmail
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Your Gmail inbox can be the biggest contributor to your to-do list. Now you can take something off that list when you use this integration, which automatically sends an email message in Gmail when your ManyChat bot sends the “Trigger a Zap” event. Effortlessly keep your communications flowing without needing a single keystroke.
Send Gmail emails for new tagged users on ManyChat
Manychat + Gmail
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When a lead tells your bot they want to subscribe to your emails, what do you do? First, you give them the right tag. Then, you use this integration to send them (and all other leads with the same tag) an email from your Gmail account. Set up this integration and watch your engagement grow without you having to do any work.
Tag new ManyChat users to send outbound emails
Manychat + Email by Zapier
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Using a ManyChat bot has so many advantages when it comes to quick online customer service, but unfortunately sometimes more needs to be done by a person on your team. Use this integration to get that workflow running smoothly. After set up, just tag new ManyChat users to send outbound emails. Either send the customer themselves a welcome email, or send the user info to someone on your team. A simple way to get things running better!
Send Slack channel messages for new events triggered by ManyChat bots
Manychat + Slack
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Sometimes you need instant notification from your chat bots about certain events. Zapier helps by sending channel messages in Slack when chat bots trigger events in ManyChat. You won't miss another event from your chat bots.
Send channel messages in Slack for newly tagged users in ManyChat
Manychat + Slack
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Want to stay informed when you get new subscribers? This Zapier integration helps you stay informed by sending channel messages in Slack when there are newly tagged users on ManyChat. You and your team can effortlessly stay informed without lifting a finger.
You can make these Zaps even smarter with built-in tools. Use a filter step to send alerts only for qualified leads or a digest step to group multiple leads into a single daily message (so your Slack channel isn't chaos). You can also add an AI step to generate personalized email copy or summarize user conversations before they hit your inbox.
Add Manychat users to your mailing list
Manychat's automated chat functions are great for customers. They'll get quick answers to their FAQs without any additional waiting time—and they don't need to wait for a customer support specialist to drop in, either.
But a quick automated reply shouldn't be the last they hear from you. If you use email marketing apps like Flodesk or Mailchimp, you can use automation to bring these potential customers into your mailing list software.
Have Manychat tag users who opt in, for example, and you can set a Zap to import those customers directly into your newsletter. Your mailing list will grow without you having to lift a finger.
Create or update Flodesk subscribers from new tagged Manychat users
Manychat + Flodesk
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Effortlessly manage your audience with this Manychat to Flodesk workflow. Whenever a new tagged user is added in Manychat, the automation will create or update a subscriber in Flodesk, keeping your email list organized and up-to-date. Maintain seamless communication with your subscribers and boost engagement without any manual work involved.
Add or update Mailchimp subscribers from new tagged users in ManyChat
Manychat + Mailchimp
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Successful marketing reaches prospects across platforms, but duplicating your message means a host of tedious copying and pasting. Save yourself from that hassle by using this integration, which automatically creates or updates Mailchimp subscribers when a new tag is added to a ManyChat user. Keep your contact lists fresh, no added clicks or keystrokes necessary.
Add new tagged Manychat users to a MailerLite group as subscribers
Manychat + MailerLite
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Effortlessly manage your subscribers and keep your mailing list organized with this Manychat to MailerLite automation. Whenever a new user is tagged in Manychat, this workflow will add them to a specific group in MailerLite, ensuring they receive relevant content based on their interests or actions. Save time and maintain a well-organized email marketing campaign with this seamless integration.
Add or update Brevo contacts for new tagged Manychat users
Manychat + Brevo
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Effortlessly manage your new tagged users in Manychat by updating their contact information in Brevo with this seamless workflow. Once set up, whenever a user is tagged in Manychat, their contact details will be instantly updated or added to your Brevo database. This integration helps you maintain an organized contact list while saving time and ensuring consistent communication.
Create or update ActiveCampaign contacts from new tagged users in ManyChat
Manychat + ActiveCampaign
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Transferring leads from one app to another can be a tedious and time-intensive process. Save yourself that hassle by using this integration. Automatically create a new ActiveCampaign contact, or update an existing contact, whenever a new tag is added to a ManyChat user. Populate your contact list hands free and enjoy seamless, timely, and effective follow up workflows.
Send new users to your CRM
The point of a sales funnel is that it actually funnels leads somewhere. If a lead starts their journey by engaging with your Manychat bot, you don't want to leave them there. That new tagged user should be sent to your CRM or funnel tool so you can kick off the rest of your marketing or sales process before they lose interest.
These Zaps create or update contacts in your CRM the moment someone is tagged in Manychat. That way, no lead slips through the cracks and each user is tagged correctly for follow-up campaigns.
Add new tagged users from Manychat to Keap as contacts
Manychat + Keap
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Effortlessly manage your contacts by connecting Manychat and Keap with this streamlined workflow. When a new tagged user is added in Manychat, their information will be used to create or update a contact in the Keap app in real-time. This simplifies your contact management process, saves time, and ensures your contact list is always up-to-date.
Create New Items in monday.com for New Tagged Users in Manychat
Manychat + monday.com
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Easily organize and track your Manychat tagged users with this powerful integration. When a new user is tagged in Manychat, it seamlessly creates an item in monday.com. This workflow ensures your audience is up-to-date, simplifying your task management and enhancing your overall efficiency.
If you're working with funnel builders or course platforms, use a Zap to trigger a form submission in Kajabi and do things like starting an email sequence or unlocking course access. Or, use this systeme.io Zap to create or tag a contact so they're dropped right into your funnel, no manual data entry required.
Create Kajabi form submissions for new users tagged in ManyChat
Manychat + Kajabi
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When you tag users in your chat tool, you'll want their details added to your marketing automation tool for follow up. This integration helps by automatically creating a form submission in Kajabi when there is a new tagged user in ManyChat. It's never been easier to follow up with your chat users.
Create and update systeme.io contacts with tags for new Manychat tagged users
Manychat + systeme.io
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Effortlessly keep your contact information up-to-date in systeme.io with this seamless workflow. Whenever a new user is tagged in ManyChat, their contact information is added or updated in systeme.io, including the addition of relevant tags. This automation helps your marketing efforts stay organized and targeted, ensuring the right messages reach the right audience.
Pro tip: Manychat data can come through in unpredictable formats—especially if you're using free-form input fields. Add a formatter step to clean up phone numbers, split full names into first and last, or convert timestamps into a consistent format before creating or updating a contact.
Build Manychat into a marketing and contact management powerhouse
The appeal of Manychat is that it makes your brand feel responsive in real-time. A user can reach out on a service like Messenger and get immediate answers to their questions as if you're there chatting with them. And that's great for the users.
But it's even better for you if you're able to automate Manychat on the backend. You can use the system to save your contacts, notify your sales team when there are new interactions, and enter new contact information into your marketing systems. The result is a far more responsive way to interact on social media. And with Manychat in place, you can remain responsive even as your business grows and your audience expands.
The beauty of automation is that you're not limited to simple two-step Zaps, either. When you build an automated system to manage every aspect of your social media lead generation, you create a scalable, well-oiled machine that ensures no lead falls through the cracks.
This is just the start of what you can do with Zapier and Manychat. What will you automate first?
This is just the start of what you can do with Zapier and Manychat. What will you automate first?
This article was originally published in December 2023. It was most recently updated by Nicole Replogle in May 2025.
