Sales today is a far cry from the days of cold calls and paper order forms. Modern sales teams are part strategists, part tech experts—juggling digital ad funnels, speedy outreach, and personalized communication across SMS, email, and video.
The right customer relationship management (CRM) tool can go a long way toward simplifying the sales process. LeadConnector is an AI-powered CRM platform that can help your team manage leads, even in high volumes across multiple sales reps.
But sometimes the digital noise can still get in the way of doing the most important part of your job: actually nurturing leads. Zapier lets you connect LeadConnector with the rest of your team's most-used apps, reducing the time you spend on data entry and creating a reliable, scalable process. From collecting leads to enriching prospects before they land in your CRM, here are some of the top ways to help you get started.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Collect leads automatically
Your leads (hopefully) find you in several places. But that means if you want to keep your CRM organized and up to date, you have to keep your eye on website contact forms, social media ad campaigns, and more. And that's not to mention remembering to enter new email inquiries and calls into LeadConnector.
As your business grows, the number of prospects will increase—which means you could easily spend all your time just wrangling contact information from multiple lead sources. Automation lets you funnel all incoming leads neatly into your CRM, giving you time to actually nurture leads and close deals.
From forms
If you collect lead data using a form, you can use one of these Zaps to add that information to LeadConnector (or add them directly to a specific campaign in LeadConnector) automatically. Whenever a new entry is submitted in Typeform, Gravity Forms, or Jotform, Zapier will add a new contact or opportunity in LeadConnector. Or if that lead's profile already exists in your system, Zapier will update it with the new form information. That way, you'll keep your CMS up to date without any double entry.
Add or update LeadConnector contacts with new Typeform entries
Typeform + LeadConnector
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It’s important to keep your contact list up to date, but manual data entry is tedious and time-consuming. With this Zap, though, that work is a thing of the past. Once it’s active, this integration automatically creates a new, or updates an existing, LeadConnector contact with the details provided in each new Typeform entry.
Add or update LeadConnector contacts from new Gravity Forms submissions
Gravity Forms + LeadConnector
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Set up this integration to ditch the hassle of manual contact management. Once it's active, this Zap automatically captures details from each new incoming form in Gravity Forms to create a new, or update an existing, LeadConnector contact -- no tedious copy-and-paste required!
Add leads to campaigns from new Typeform responses
Typeform + LeadConnector
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When a new lead fills up a type form send that lead to Highlevel to add them to an automation. This helps you reach out to them faster and convert more of them.
Add or update LeadConnector contacts from new Jotform submissions
Jotform + LeadConnector
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Manage your contacts without slowing down for manual updates. Once this integration is in place, it automatically generates or updates a contact in LeadConnector from the details in each new Jotform submission.
Pro tip: You can even add a filter step to only capture leads that meet a specific value threshold—like those who've expressed a budget over £5,000 or selected an enterprise plan. Then once your Zap is set to your preferences, you can focus on high-priority leads without overwhelming your sales team.
From ad campaigns and funnels
When a lead clicks on your social media ad or landing page, that's when they're most open to hearing more from you. It's crucial to follow up while you still have their attention.
These Zaps send new lead information from Facebook Lead Ads, ClickFunnels, or TikTok straight to your CMS. That way, you have everything you need for prompt follow-up.
Add or update LeadConnector contacts for new leads in Facebook Lead Ads
Facebook Lead Ads + LeadConnector
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Effortlessly manage your prospect details, hands-free, once this integration’s in place. As soon as it’s active, this Zap automatically generates a new, or updates an existing, LeadConnector contact as soon as a new lead is captured in your Facebook Lead Ads account.
Add or update LeadConnector contacts with new contact activity in ClickFunnels Classic
ClickFunnels Classic + LeadConnector
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Maintain your contact details across platforms hands-free, just by activating this Zap. Once it’s in place, each new contact activity captured in ClickFunnels Classic will be automatically added or updated in LeadConnector, keeping your contact details instantly updated for successful follow-up.
Add or Update LeadConnector Contacts for New LinkedIn Ads Leads
LinkedIn Ads + LeadConnector
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Keep track of your LinkedIn Ads leads efficiently with this simple automation. When a new lead form response is received in LinkedIn Ads, this workflow will automatically add or update the contact in LeadConnector, helping you stay organized and effectively manage your leads. Save time and ensure all your contact information is up-to-date without any manual effort.
Add or update LeadConnector contacts with new TikTok Lead Generation leads
TikTok Lead Generation + LeadConnector
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Set up this Zap to keep your lead workflows updated across your platforms, without any copy-and-paste work required. Whenever a new lead is captured in TikTok Lead Generation, this integration automatically adds or updates a contact in your LeadConnector account.
Did you know? Not all lead data comes through in the exact format your CRM expects. You can add a formatter step to clean up or adjust fields—like capitalizing names or converting date formats—so everything fits neatly into your CRM without manual cleanup.
From meetings and events
From meetings to webinars, few actions signal interest as clearly as someone taking the time to engage live with your team. Whether a lead registers for a webinar or books a call with you directly, it's a strong buying signal—and you probably jump straight into the conversation. Your focus is on nurturing that lead (as it should be), but it's all too easy to forget to update your CRM with that lead's information.
Don't let interested prospects slip through the cracks. These Zaps add new leads from your calendar booking and webinar apps, ensuring each interaction makes it into LeadConnector for follow-up later.
Add or update LeadConnector opportunities for new Calendly invitees
Calendly + LeadConnector
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Make sure your follow-up workflows are up to date across your platforms, without spending time on duplicate data entry work. Once this integration is in place, it automatically creates a new, or updates an existing, opportunity in LeadConnector for each for new Calendly invitee.
Add or update LeadConnector contacts when new Calendly invitees are created
Calendly + LeadConnector
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Looking for an easy and efficient way to update your lead details? This integration can help, automatically generating a contact in your LeadConnector account, or updating an existing contact, when you add a new invitees in Calendly. Your outreach stays on target without having to juggle apps or duplicate your data entry!
Add new Zoom meeting registrants to LeadConnector contacts.
Zoom + LeadConnector
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Keep track of your Zoom meeting attendees by seamlessly adding them to your LeadConnector contact list. With this automation, every time there's a new registrant for your Zoom meeting, their information will be added or updated in your LeadConnector contacts. This means better organization and an easier follow-up process for your meetings without any manual effort.
Add or update LeadConnector contacts with new WebinarJam / EverWebinar registrations
WebinarJam / EverWebinar + LeadConnector
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Effortlessly manage your contact data across platforms when you activate this integration. Once it’s in place, each new registration added to your WebinarJam / EverWebinar account will automatically be stored as a new or updated contact in LeadConnector.
You can also set up automated workflows to send information from emails directly to your CRM. Use Email Parser by Zapier to extract lead information from incoming emails or have Zapier watch for labeled emails in Gmail. Or, if you use a dedicated Gmail address for inquiries, you can send every new email to LeadConnector.
Add or update LeadConnector contacts with new emails in Email Parser by Zapier
Email Parser by Zapier + LeadConnector
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This Zap lets you easily manage your new contact data, directly from your inbox. Once it’s active, this integration automatically adds a new, or updates an existing, contact in LeadConnector for each new email in Email Parser by Zapier. This keeps you focused on opportunities, not copy-and-paste chores.
Create and update LeadConnector opportunities from new labeled Gmail emails
Gmail + LeadConnector
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Easily manage your sales pipeline by connecting Gmail and LeadConnector with this efficient workflow. When you receive a new labeled email in your Gmail inbox, it will automatically create or update an opportunity in LeadConnector, keeping your sales process organized and up-to-date. Spend less time on manual data entry and more time focusing on closing deals with this seamless integration.
Create or update LeadConnector contacts from new Gmail emails
Gmail + LeadConnector
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Effortlessly keep your LeadConnector contacts up-to-date with this seamless workflow. Whenever you receive a new email in Gmail, the sender's information is instantly added or updated in your LeadConnector list. Stay organized and maintain accurate records without any manual data entry, so you can focus on building relationships with your leads.
From anywhere else
If the tool you're using to gather leads doesn't have a Zapier integration, you still have options. A custom webhook is an easy way to add lead data from other apps to your CRM.
Whether you use an obscure form builder or a custom meeting scheduler, you can still save time with automation. You can even add a ChatGPT step to summarize information (like an inquiry message or sales call transcript) before sending that update to LeadConnector. These templates can help get you started.
Capture raw hooks in Webhooks by Zapier and add new leads to campaigns in LeadConnector
Webhooks by Zapier + LeadConnector
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Effortlessly manage your leads with this robust workflow. When a new webhook event is detected, the captured lead is swiftly added to your desired campaign in LeadConnector. Save time and boost your marketing efficiency by letting this smart tool handle the time-consuming task of manually organizing and adding leads to your campaigns.
Create or update contacts in LeadConnector for newly caught webhooks
Webhooks by Zapier + LeadConnector
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Keep your lead data up to date effortlessly with this Zap. With it, contacts will be created or updated in LeadConnector for each newly caught webhook, so you can be certain that leads are making it to your CRM instantly, without needing to enter their information manually or uploading any CSV files.
Send lead data to a spreadsheet
LeadConnector is a great tool for managing and connecting with leads on a daily basis—but you probably want a backup storage option for your lead information. Tools like Google Sheets and Zapier Tables let you keep a copy of your most essential sales data, not to mention sort, filter, and analyze trends in lead generation and conversion over time.
A spreadsheet also works as a central source of truth that makes it easier to stay consistent across your organization. Not everyone in your business uses LeadConnector or your other sales tools—but odds are good everyone is familiar with spreadsheets.
These Zaps let you create automatic backups of your LeadConnector contacts. Anytime a pipeline stage changes in LeadConnector, a new matching row is created in Google Sheets or Zapier Tables.
Log Google Sheets rows when HighLevel pipeline stages change
LeadConnector + Google Sheets
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When opportunities are moved across the pipeline send those updates to google sheets. For example, when a lead is moved from the lead stage to the appointment stage you want to store all the appointments in a Google Sheet.
Create records in Zapier Tables when pipeline stages change in LeadConnector
LeadConnector + Zapier Tables
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When a stage change takes place in your LeadConnector pipeline, this workflow springs into action and creates a new record in the Zapier Tables. An ideal solution for keeping your data up to date and organized, this setup allows for a seamless transfer of information, eliminating manual data entry and ensuring rapid updates for strong business efficiency.
You can also use automation to add contacts in LeadConnector for new spreadsheet rows. If you exported leads to Google Sheets from another app and now want to upload them to LeadConnector, use one of these Zaps to simplify the process.
Add/update LeadConnector contacts from new or updated Google Sheets team drive rows
Google Sheets + LeadConnector
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Effortlessly keep your contact data up to date with this Google Sheets to LeadConnector automation. Whenever a new or updated row appears in your Team Drive spreadsheet, the workflow will add or update the contact information in LeadConnector. Save time and streamline your data management process with this seamless integration.
Add or update LeadConnector contacts from new Google Sheets rows
Google Sheets + LeadConnector
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Make sure your contact details stay up to date directly from your Google Sheets interface. Once this Zap is in place, you’ll skip the hassle of duplicate data entry by automatically adding a new, or updating an existing, contact in LeadConnector as soon as their details are added to a new row in a specified Google Sheets spreadsheet.
Notify your team about new lead activity
As leads progress through the deal cycle, it's important to keep your team in the loop. Otherwise, sales reps might miss an opportune time to reach out, and an engaged prospect could slip through the cracks.
With the Zaps below, you can send messages to your team—via Slack, Teams, or email—when the pipeline stage changes for a contact, giving everyone an accurate and up-to-date view of the lead funnel.
Send channel messages in Slack for new stage changes in LeadConnector pipelines
LeadConnector + Slack
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Spending too much notifying stakeholders about updates in your LeadConnector pipelines? This integration streamlines that work for you. Once it’s active, this Zap automatically generates a custom email to a specified channel in Slack for each new pipeline stage change in LeadConnector.
Send direct messages in Slack for updated pipeline stages in LeadConnector
LeadConnector + Slack
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Stay informed on your lead pipeline progress with this handy workflow. When a lead's stage changes in LeadConnector, a direct message will be sent to a specified Slack user, keeping them up-to-date on crucial developments. This automation ensures quick communication and seamless tracking of lead stage advancements.
Update Microsoft Teams with messages when LeadConnector pipeline stages change
LeadConnector + Microsoft Teams
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Stay on top of your sales processes with this powerful workflow. When a lead progresses to a different stage within LeadConnector, this automation promptly notifies your team on Microsoft Teams. It keeps everyone updated in real-time, ensuring no critical updates are missed, thus fostering better collaborative decisions and quicker responses.
Send emails via Gmail for new changes to LeadConnector pipeline stages
LeadConnector + Gmail
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Once it’s set up, this integration gives you an effortless way to let your stakeholders know about updates to your sales pipeline. When a new change occurs to a pipeline stage in LeadConnector, this integration ensures that a specified recipient is notified by a custom and automatic email message from Gmail.
Send outbound emails in Email by Zapier when pipeline stages change in LeadConnector
LeadConnector + Email by Zapier
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Effortlessly manage your sales process with this seamless workflow that connects LeadConnector and Email by Zapier. When a lead's pipeline stage changes in LeadConnector, an outbound email will be sent through Email by Zapier, keeping everyone in the loop and ensuring effective communication throughout your sales strategy. Boost your efficiency and stay on top of your game with this streamlined automation.
Pro tip: To avoid spamming your Slack channel or inbox with every new lead, you can always use a filter step to limit notifications to only certain types of activity (like a high-value lead). Or, use a paths step to route prospects to the right sales rep based on certain criteria.
Enrich new leads with AI
Capturing a lead is just the start of the lead management process. What really drives conversions is how well you understand and prioritize them. By layering in AI-powered enrichment and scoring, you can automatically qualify leads before they reach LeadConnector. That way, you can focus your efforts on the ones most likely to convert.
These Zaps enrich new prospects you capture with apps like Clearbit or Seamless.AI—so you're not just collecting leads, you're collecting qualified leads. Then, with that enriched context, you can easily send them to LeadConnector for routing and follow-up.
Create new leads in LeadConnector for new contacts in Seamless.AI
Seamless.AI + LeadConnector
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If you're using LeadConnector as your CRM and Seamless.AI to find prospects, it can be frustrating to continually download lists from Seamless.AI and upload them to LeadConnector after. With this Zap, you can add them automatically, giving you more time to personalize your outreach and talk to leads.
Enrich Facebook leads with Clearbit and add to LeadConnector
Facebook Lead Ads + Clearbit + LeadConnector
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Automatically enrich and add new leads to LeadConnector. Whenever a new lead is captured through Facebook Lead Ads, Clearbit finds additional details about the person, and then a new lead is created in LeadConnector. This integration helps you build a more complete customer profile with minimal effort.
Find emails in Hunter to add to LeadConnector
TikTok Lead Generation + Hunter + LeadConnector
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Once live, this integration will automatically fetch emails of each leads from TikTok that does not have an email and update or add them to LeadConnector once found. This will save you hours of manual data mining on the web, thereby leaving time for taking care of your core business processes!
Optimize your lead management by automating LeadConnector
LeadConnector is a powerful AI-powered CRM for managing customer relationships, but it can be almost impossible to scale your lead generation efforts when you rely solely on manual processes. Thankfully, Zapier allows you to automate your entire lead lifecycle—from capturing and enriching leads to routing prospects to the right team.
And you're not limited to two-step Zaps, either. In fact, when you build an automated system to manage your sales processes, you unlock even more potential.
For example, here's how a hypothetical sales team might visualize their automated lead management system (diagrammed with Zapier Canvas):
The best sales process involves an airtight lead funnel. You need a chance to stay in touch with prospects at all stages of their journey—and make sure none of them slip through the cracks along the way. By automating LeadConnector with Zapier, you can do precisely that.
This article was originally published in June 2023, with previous contributions by Will Harris and Nicole Replogle. It was most recently updated in May 2025 by Elena Alston.
