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6 ways to automate content marketing with Jasper

By Elena Alston · June 9, 2023
A hero image of the Jasper app logo connected to other app logos on a purple background.

AI content generator tools like Jasper are a shoo-in for when procrastination kicks in, or you're looking to lighten the workload and speed up the idea-to-draft process. Jasper can interpret your instructions and turn them into a first-draft blog post, video script, or Tweet, ready for your own personal touch. It can churn out outlines and emails and takes the more irksome tasks like titles and meta descriptions off your plate.  

That's already a win for content marketers looking to streamline tasks that suck up a lot of their time. When combined with Zapier, things can get a whole lot more collaborative—and a whole lot more streamlined. 

With our automated workflows called Zaps, you can connect your favorite apps to Jasper and automate anything from publishing blog posts in WordPress to sending your video team AI-generated scripts. Here are a few ways to get started. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

Table of contents

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

For blog creation and management 

For any blog writer or editor, creating outlines for posts is often the most labor-intensive part. You've got to research the topic. Decide on the structure. Make sure it adheres to a brief, if you have one. For all of those steps, you can use these workflows to take a blog idea, create a detailed outline, then share it with your team in Slack. 

Run Jasper commands to create outlined content and share in Slack

  • Airtable logo
  • Jasper logo
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Airtable + Jasper + Slack
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    Set up this Zap to take Airtable information (like briefs or ideas) and send to Jasper so that it can create a content outline, then send the details to a relevant Slack channel where you and your team can get to work.

    Run Jasper commands to create content outlines based on a brief

    • Asana logo
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    Asana + Jasper + Google Docs
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      Set up this integration to take the hard work out of creating content outlines for projects. Whether you need to outline blog posts, landing pages, or emails, this workflow lets Jasper create outlines based on a new project that's added in Asana, then sends it straight to a Google Doc so you can start writing.

      Build content outlines with Jasper and send to your team as an email

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      Google Sheets + Jasper + Gmail
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        Set up this integration to take the hard work out of creating outlines for articles and projects. Jasper will create an outline based on the information provided in a Google Sheet, then the workflow sends it straight to you and your team as an email. Streamline your content management.

        Now say you want to automate the whole process—from writing a blog post to getting it published on your site. If your team stores content ideas in a shared space like Google Sheets or Airtable, you can use these workflows to create posts from that source information, then send it directly to WordPress or Tumblr as a post. 

        Create blog posts with Jasper and publish in WordPress

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        • Jasper logo
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        Airtable + Jasper + WordPress
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          Take the admin right out of writing blog posts. With this integration, you can send information from Airtable to Jasper so that it creates a blog post with the relevant information. That will then send it straight to your WordPress site as a post, where you can edit and publish.

          Create blog posts with Jasper and publish in Tumblr

          • Notion logo
          • Jasper logo
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          Notion + Jasper + Tumblr
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            Now anytime there's a new database item added to Notion, this workflow will trigger Jasper to create a blog post based on that info, then send it straight to your Tumblr account to publish. It's blogging made easy.

            This works for any type of content, too. Perhaps you spot a Tweet out in the wild that would make a good article. Or maybe you're gathering answers from a customer via a form to write a Q&A. Jasper can do the crafting and automation will send it straight to your content management system or project management tool for review.

            Create blog posts with Jasper from submitted Typeforms

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            Typeform + Jasper + WordPress
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              Whether you're collecting customer responses for an article, or interview responses for a Q&A, set up this integration to automatically collect those responses, send to Jasper to create a draft, then send to WordPress where you can edit your article.

              Create Jasper blog posts and monday.com items from new Google Forms responses

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              • Jasper logo
              • monday.com logo
              Google Forms + Jasper + monday.com
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                Transform your marketing process with this helpful integration. Set it up to automatically respond to each new incoming Google Forms response by creating a blog in Jasper and then updating your monday.com board.

                For product descriptions and listings

                Writing product descriptions—though essential to encourage sales—isn't going to be the most creative thing you do all day. 

                Whether you're listing a line of handmade pottery or selling custom-made tees on Shopify, Jasper plays a good hand at creating compelling copy for eCommerce listings. 

                These workflows take whatever product information you have stored in your database or via form responses, draft (or update) descriptions for you, and even add that listing to your eCommerce platform.  

                Create product descriptions in Jasper from new or updated Airtable records

                • Airtable logo
                • Jasper logo
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                Airtable + Jasper
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                  Generate content quickly and easily in Airtable by leveraging Jasper's template endpoint to create product descriptions. This integration starts whenever there's a new or updated record in Airtable; it calls the Jasper API to run the product description template and add it to an Airtable record.

                  Create product descriptions with Jasper and add to Shopify

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                  Google Sheets + Jasper
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                    Whenever you get new product details added to a spreadsheet in Google Sheets, this integration will get Jasper to create a product description, then add that to Shopify as a product. Simplify your eCommerce store.

                    Update product descriptions from Google Forms responses and update in Shopify

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                    • Shopify logo
                    Google Forms + Jasper + Shopify
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                      Keep track of all your updated products with this integration. When live, it will take Google Form responses announcing new updates to a product, Jasper will create a new product description, and then the workflow will update the product in your Shopify store.

                      But maybe you're not selling physical products. If you're showing off your app's latest features to customers or even internally to your team, you can feed Jasper the features detailed on your tickets, and it will transform those into benefits your whole team can use. 

                      As for the rest, you can send those descriptions to Slack or update the fields on your Jira ticket.

                      Create product descriptions with Jasper based on Jira issue comments

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                      Jira Software Cloud + Jasper
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                        Need to effortlessly enrich the features of a product you're working on? Use this integration so that whenever you add a new comment to a Jira issue detailing the features, Jasper will create a product description (including benefits) and add it as a comment so your whole team can use it.

                        Create a product description (features and benefits) based on new Zendesk tickets

                        • Jasper logo
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                        Jasper + Slack
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                          If you need a way to effortlessly add features and benefits to an issue or a new feature submitted as a Zendesk ticket, don't miss out on this integration. Once a new ticket has been submitted with important information, you can get clearer context with Jasper as it will create a list of features and benefits so your whole team can understand it at a glimpse. Once created, it will share it in Slack as a channel message.

                          For summarizing research and business information 

                          Content marketers deal with an influx of information every day coming from all sides. It can get a tad overwhelming if you don't have a proper system in place. 

                          From meetings to web articles and documents shared in Slack, it's easy for critical information to get lost—even if it's hiding in plain sight. 

                          These workflows make use of Jasper's content summarizer capabilities, allowing you to extract the key bullet points from any piece of content. Then you can share with your team in Slack or wherever you spend most of your time. 

                          Summarize your meeting transcripts with Jasper and send as a Slack message

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                          Dropbox + Jasper + Slack
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                            Ever missed a work meeting but don't have time to read through the entire transcript? By uploading your text files to Dropbox, this integration will send the text to Jasper to summarize, which you can then share in Slack for your whole team to see. Keep everyone in the loop.

                            Create a summary of important docs with Jasper and append to Evernotes

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                            Google Docs + Jasper + Evernote
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                              Dealing with a major influx of information every day is no easy feat. Set up this integration so that whenever someone on your team adds a new Google Doc to a folder, Jasper will effectively summarize the content and send it straight to a note in your Evernotes account for easy reading.

                              For creating ads and streamlining social media tasks

                              If your ads and social media presence need a little boost (or just some streamlined maintenance), you can use Jasper to help you write anything from Tweets to Google Ads—based on your company briefs. That's particularly handy if you ever struggle with creating headlines and descriptions that do the hard work of converting. 

                              You can use Zapier to route your ads and posts straight to your social platforms or store them elsewhere (like in your database) so you and your team can review. 

                              Create Facebook posts with Jasper

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                              • Jasper logo
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                              Airtable + Jasper + Facebook Pages
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                                Streamline your content across your social media pages with this integration. Task Jasper with creating compelling posts based on information your company provides in your project management tool.

                                Create company updates with Jasper and update LinkedIn

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                                • Jasper logo
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                                Slack + Jasper + LinkedIn
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                                  Once your company agrees on a new company update, save that message in Slack and this integration will send it to Jasper, create the copy, and update your LinkedIn status as well.

                                  For creating and producing videos 

                                  The time it takes to produce a good video—from transcribing to script development and filming—can easily get in the way of the creative process. Especially if you're in a time crunch. 

                                  Create video scripts with Jasper and share in Slack

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                                  • Jasper logo
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                                  Google Docs + Jasper + Slack
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                                    If you're looking for AI to save you valuable time converting blog posts into video scripts, this integration will do the heavy lifting for you. Any time a finished blog post is moved into a specific Google Docs folder, Jasper will draft up a script and send it to your team in Slack for review.

                                    That's why you can enlist Jasper to write video scripts based on blog posts or briefs and then share them with your production team to review and polish, saving everyone valuable time. Or, if you're struggling with inspiration before you even get started, you can hook up Jasper to Slack and generate video ideas based on messages that catch your eye. 

                                    Once your video's been made, you can also use these workflows to upload the video to your streaming platform. Jasper will even write the video description and title to rank well in search. 

                                    Upload new Dropbox files to YouTube as videos with Jasper generated content

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                                    • Jasper logo
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                                    Dropbox + Jasper + YouTube
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                                      Want a quick way to upload Dropbox files to Youtube with a little content from Jasper? Use this integration to add titles and a video description to your Youtube videos.

                                      For generating sales emails and landing pages

                                      Writing sales emails (which readers will open) is a tough job. That's why it can help to have a little assistance from AI, especially when you have to carry out outreach at scale. 

                                      These workflows will help you write sales emails based on incoming emails or other briefs, and trigger the appropriate outreach to your customers, be that via email or SMS. 

                                      Create email responses to customer emails with Jasper

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                                      • Jasper logo
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                                      Gmail + Jasper
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                                        Need a way to tame your inbox? Set up this integration so that Jasper writes email responses to your customers at scale. The workflow will then save the response as a reply draft in Gmail, ready for you to review and hit send.

                                        Send SMS with Jasper and SMS by Zapier

                                        • Gmail logo
                                        • Jasper logo
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                                        Gmail + Jasper + SMS by Zapier
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                                          Streamline your customer communication with this simple integration. Any time you receive an email in a specific inbox, use Jasper to create a response and send it directly via SMS.

                                          Create email responses with Jasper to forms submissions

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                                          • Jasper logo
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                                          Typeform + Jasper + Gmail
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                                            Need to field and respond to form submissions from customers? Use this integration to draft up email responses to customers who've asked questions and use Jasper to generate a solid email response.

                                            Or, better yet, you can use Jasper to help you turn your product's features into benefits—like bullet points—that compel action for landing pages. You can then share those landing pages with your content and design teams in Slack. 

                                            Create landing page copy with Jasper and add to a Google Doc

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                                            Coda + Jasper + Google Docs + 1 more
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                                              Need to create an effective landing page? Use this integration to streamline the entire process, from getting the details from Coda, using Jasper to create the content, then add to a Google doc and share with the relevant teams in Slack.

                                              Automate your content marketing with Jasper and Zapier

                                              With Jasper and Zapier, you can automatically streamline your content marketing and share your AI-generated content so your team has what they need to do their best work. 

                                              Zapier supports thousands of apps, so you automate almost any task at work. Start building your Zap now and see what you can create. 

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                                              A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'