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4 ways to automate HeyGen with Zapier

By Michael Toth · May 27, 2025
The HeyGen logo connected to the logos for Google Sheets, Typeform, and YouTube against a light blue background

Creating high-quality video content used to mean juggling cameras, lighting, scripts, and long editing sessions. Now, with generative AI tools like HeyGen, you can produce professional, personalized videos in minutes using only a short script. This is huge for marketers, sales teams, educators, and anyone else who wants to scale video communication without the traditional production overhead.

When you connect HeyGen to your other apps using Zapier, your video creation workflows become even more powerful. Keep reading for some of the most valuable ways to integrate HeyGen and Zapier.

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Table of contents

Create videos from spreadsheet data

Turning spreadsheet data into engaging video content doesn't need to be complicated. All it takes is integrating HeyGen into your workflows. For example, whenever a new lead is added to a Google Sheet, a Zap (that's what we call automated workflows) can make sure that sales teams quickly generate personalized outreach videos. Customer support teams using Airtable or Zapier Tables can similarly convert FAQ records into clear, concise explainer videos, delivering immediate visual solutions to common inquiries and enhancing overall customer satisfaction.

Automating video creation in this way lets you expand your communication efforts without taking up any more of your time. You can consistently deliver personalized content with minimal production overhead, freeing your team to focus on other strategic tasks.

Create videos from templates in HeyGen for new rows in Google Sheets

  • Google Sheets logo
  • HeyGen logo
Google Sheets + HeyGen
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    Stay on top of your frequently updated spreadsheet content with this straightforward workflow. When a new row is added to your Google Sheets, it immediately results in the creation of a video from a template in the HeyGen app. This process lets you quickly and effectively transform your data into a visually engaging video, saving you time and effort.

    Create avatar videos in HeyGen for new or updated rows in Google Sheets

    • Google Sheets logo
    • HeyGen logo
    Google Sheets + HeyGen
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      When a new or updated row appears in your Google Sheets, this workflow swiftly creates a fresh avatar video scene in your HeyGen app. This dynamic process saves you from manually transferring data, ensuring your avatar video scene aligns with the latest spreadsheet changes. The automation enhances your productivity and facilitates update-tracking in a seamless visual fashion, promising an effortless experience.

      Create new HeyGen videos from new Airtable records

      • Airtable logo
      • HeyGen logo
      Airtable + HeyGen
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        Stay on top of your creative projects with this convenient workflow between Airtable and HeyGen. Whenever a new record is added in Airtable, a fresh video will be created in HeyGen. This ensures a swift and efficient process, saving you precious time and eliminating manual work. Perfect for content creators, this workflow provides a seamless link between data management and video creation.

        Update HeyGen video projects with new or updated records from Zapier Tables

        • Zapier Tables logo
        • HeyGen logo
        Zapier Tables + HeyGen
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          Easily keep your HeyGen Personalized Video Project updated with new or updated records from Zapier Tables. This efficient workflow reduces the time spent on manual data entry and maintains your contact list in real-time. Experience a smoother process as you stay focused on crafting compelling, personalised videos, leaving the task of contact management to this handy automation.

          Pro tip: Avoid overwhelming HeyGen with too many video requests at once by adding a Delay by Zapier step. Use the Delay After Queue action to space out video creation requests by 30-60 seconds, especially if you're importing large batches of leads into your spreadsheet. Read our guide to getting started with Delay.

          A screenshot of a Zap using Delay by Zapier

          Create videos from form submissions

          Collecting user information through forms is a staple of many workflows—from customer surveys and event registrations to lead generation and feedback collection. Integrating HeyGen with your form tools lets you automatically convert these submissions into engaging video content.

          For example, marketing teams can make personalized thank-you videos just seconds after a user submits a Typeform entry for an event registration, creating a memorable experience for your event attendees. Similarly, coaches and teachers can leverage Google Forms to instantly produce customized feedback videos for students, enriching the learning experience without extra work. By delegating video production, you can instantly deliver tailored and impactful messages.

          Create new HeyGen videos from new Google Forms form responses

          • Google Forms logo
          • HeyGen logo
          Google Forms + HeyGen
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            Save time by instantly transforming your Google Forms responses into engaging HeyGen videos. This workflow initiates once there's a new form response, then creates a video in the HeyGen app, making it even easier for you to visualize data and share results. This easy-to-set-up process eliminates the need for manual transfer, making your form-to-video management a breeze.

            Generate personalized HeyGen videos for new Typeform entries

            • Typeform logo
            • HeyGen logo
            Typeform + HeyGen
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              Looking to create a customized video for every new Typeform submission, such as when someone provides feedback on your product or requests for your support? This integration streamlines the process by connecting Typeform and HeyGen. For each new Typeform entry received, it will automatically generate a personalized video on HeyGen.

              Add new Gravity Forms submissions to a HeyGen personalized video project as contacts

              • Gravity Forms logo
              • HeyGen logo
              Gravity Forms + HeyGen
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                Streamline the process of adding contacts to your personalized video project every time someone fills out your Gravity Forms submission. This workflow instantly transfers the form data from Gravity Forms to the HeyGen app, saving you precious time and eliminating the chance of error. Connect with your audience faster and more efficiently with this seamless process.

                Pro tip: Want yet another way to generate videos? If you prefer to write video scripts in AI tools like ChatGPT or Claude, use Zapier MCP to send them directly to HeyGen without copy-pasting. Right from your conversation, you can ask AI to create the video, add it to your content calendar, and notify your team—all without switching apps. Read our guide to performing 30,000+ actions in your AI tool with Zapier MCP.

                A conversation inside Claude where the user asks Claude to perform actions in Google Docs and HeyGen

                Efficiently manage HeyGen video output

                Generating video content is just the first step. Managing and distributing it well is equally important. With Zapier, you can automatically route completed HeyGen videos directly into your existing content workflows, making organization and distribution seamless.

                For instance, marketing and content teams can automatically upload completed HeyGen videos to platforms like YouTube or Google Drive, ensuring timely publication without manual intervention. Plus, you can auto-log video completion data into Google Sheets, where you can pair it with other data to easily track content production, performance metrics, and engagement stats.

                Automating video output management with Zapier and HeyGen ensures your videos reach the right channels promptly. This helps your team stay organized with minimal administrative effort, freeing time to focus on strategy, storytelling, and audience engagement.

                Upload new HeyGen videos to YouTube

                • HeyGen logo
                • YouTube logo
                HeyGen + YouTube
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                  With this integration, you can effortlessly share your freshly created HeyGen videos on YouTube. As soon as a HeyGen video is ready, it will be automatically uploaded to your YouTube channel, providing your subscribers with access to your latest content with no added clicks or keystrokes.

                  Save new HeyGen videos to Google Drive

                  • HeyGen logo
                  • Google Drive logo
                  HeyGen + Google Drive
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                    Have you ever had to manually download a video from HeyGen and then upload it to your Google Drive? It can be a time-consuming process that takes away from your productivity. With this Zapier integration, you can streamline your workflow by automatically saving any new videos from HeyGen directly into your Google Drive in mp4 format. This not only saves you time but also ensures that all your videos are safely stored in one location for easy access.

                    Update Google Sheets rows with new successful avatar video events from HeyGen

                    • HeyGen logo
                    • Google Sheets logo
                    HeyGen + Google Sheets
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                      Ensure your Google Sheets stays updated and organized whenever a new Avatar Video Event is successfully completed in your HeyGen app. With this workflow, it captures the details of each new event from HeyGen and instantly updates a specific row in your Google Sheets. Keep track of your avatar video activities in HeyGen seamlessly and save time by reducing manual data entry.

                      Automate alerts and CRM follow-ups

                      When a video is generated in HeyGen, keeping the right people informed and your systems updated can make all the difference. Zapier makes it easy to trigger notifications and updates as soon as a video is ready, so your team can move quickly and your tools stay aligned.

                      For example, you can automatically send a Slack message to a shared channel or email a team member when a new video is complete. That way, you can make sure everyone knows exactly when content is available for review or distribution.

                      You can also use HeyGen video completion events to update records in your customer relationship manager. For instance, when a personalized video is created for a lead or customer, you might update their contact record in HubSpot with the video URL or a tag to indicate they've been sent a video. That makes it easier for sales and support teams to track video engagement and tailor their follow-ups accordingly.

                      Send emails in Gmail for new successful avatar videos in HeyGen

                      • HeyGen logo
                      • Gmail logo
                      HeyGen + Gmail
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                        Effortlessly manage your video success notifications with this seamless workflow between HeyGen and Gmail. When a video is successfully created in HeyGen, an email will be sent through Gmail—keeping you updated and maintaining a smooth information flow. Stay organized and on top of your video projects with this efficient automation.

                        Update HubSpot contacts following new avatar video events in HeyGen

                        • HeyGen logo
                        • HubSpot logo
                        HeyGen + HubSpot
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                          Keep your HubSpot contacts updated based on successful avatar video events within the HeyGen app with this workflow. It starts each time a new avatar video event occurs in HeyGen, resulting in instant updates to the corresponding HubSpot contact. This automation streamlines your process, ensuring your HubSpot records remain accurate without additional manual work.

                          Send channel messages in Slack for new HeyGen video events

                          • HeyGen logo
                          • Slack logo
                          HeyGen + Slack
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                            This integration will automatically send a channel message when a new HeyGen video event occurs (video ready or failed processing). With this integration, you can monitor your HeyGen video generation processes directly in Slack.

                            Unlock easier video creation with HeyGen and Zapier

                            By connecting HeyGen with tools you already use, you can create more high-quality videos, simplify distribution, and keep your team informed—without hiring anyone new or taking up more of your own time.

                            With just a few Zaps, HeyGen becomes an essential and fully integrated part of your team's communication strategy. We can't wait to see what you create.

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                            A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'