4 ways to automate HeyGen with Zapier

Creating high-quality video content used to mean juggling cameras, lighting, scripts, and long editing sessions. Now, with generative AI tools like HeyGen, you can produce professional, personalized videos in minutes using only a short script. This is huge for marketers, sales teams, educators, and anyone else who wants to scale video communication without the traditional production overhead.

When you connect HeyGen to your other apps using Zapier, your video creation workflows become even more powerful. Keep reading for some of the most valuable ways to integrate HeyGen and Zapier.

Table of contents

• Create videos from spreadsheet data

• Create videos from form submissions

• Efficiently manage HeyGen video output

• Automate alerts and CRM follow-ups

Create videos from spreadsheet data

Turning spreadsheet data into engaging video content doesn't need to be complicated. All it takes is integrating HeyGen into your workflows. For example, whenever a new lead is added to a Google Sheet, a Zap (that's what we call automated workflows) can make sure that sales teams quickly generate personalized outreach videos. Customer support teams using Airtable or Zapier Tables can similarly convert FAQ records into clear, concise explainer videos, delivering immediate visual solutions to common inquiries and enhancing overall customer satisfaction.

Automating video creation in this way lets you expand your communication efforts without taking up any more of your time. You can consistently deliver personalized content with minimal production overhead, freeing your team to focus on other strategic tasks.

Pro tip: Avoid overwhelming HeyGen with too many video requests at once by adding a Delay by Zapier step. Use the Delay After Queue action to space out video creation requests by 30-60 seconds, especially if you're importing large batches of leads into your spreadsheet. Read our guide to getting started with Delay.

Create videos from form submissions

Collecting user information through forms is a staple of many workflows—from customer surveys and event registrations to lead generation and feedback collection. Integrating HeyGen with your form tools lets you automatically convert these submissions into engaging video content.

For example, marketing teams can make personalized thank-you videos just seconds after a user submits a Typeform entry for an event registration, creating a memorable experience for your event attendees. Similarly, coaches and teachers can leverage Google Forms to instantly produce customized feedback videos for students, enriching the learning experience without extra work. By delegating video production, you can instantly deliver tailored and impactful messages.

Pro tip: Want yet another way to generate videos? If you prefer to write video scripts in AI tools like ChatGPT or Claude, use Zapier MCP to send them directly to HeyGen without copy-pasting. Right from your conversation, you can ask AI to create the video, add it to your content calendar, and notify your team—all without switching apps. Read our guide to performing 30,000+ actions in your AI tool with Zapier MCP.

Efficiently manage HeyGen video output

Generating video content is just the first step. Managing and distributing it well is equally important. With Zapier, you can automatically route completed HeyGen videos directly into your existing content workflows, making organization and distribution seamless.

For instance, marketing and content teams can automatically upload completed HeyGen videos to platforms like YouTube or Google Drive, ensuring timely publication without manual intervention. Plus, you can auto-log video completion data into Google Sheets, where you can pair it with other data to easily track content production, performance metrics, and engagement stats.

Automating video output management with Zapier and HeyGen ensures your videos reach the right channels promptly. This helps your team stay organized with minimal administrative effort, freeing time to focus on strategy, storytelling, and audience engagement.

Automate alerts and CRM follow-ups

When a video is generated in HeyGen, keeping the right people informed and your systems updated can make all the difference. Zapier makes it easy to trigger notifications and updates as soon as a video is ready, so your team can move quickly and your tools stay aligned.

For example, you can automatically send a Slack message to a shared channel or email a team member when a new video is complete. That way, you can make sure everyone knows exactly when content is available for review or distribution.

You can also use HeyGen video completion events to update records in your customer relationship manager. For instance, when a personalized video is created for a lead or customer, you might update their contact record in HubSpot with the video URL or a tag to indicate they've been sent a video. That makes it easier for sales and support teams to track video engagement and tailor their follow-ups accordingly.

Unlock easier video creation with HeyGen and Zapier

By connecting HeyGen with tools you already use, you can create more high-quality videos, simplify distribution, and keep your team informed—without hiring anyone new or taking up more of your own time.

With just a few Zaps, HeyGen becomes an essential and fully integrated part of your team's communication strategy. We can't wait to see what you create.