These days, remote meetings and events are more common than ever. From company all-hands to product demos to conventions, people are used to gathering online. GoTo Webinar is a virtual event platform with tons of options to customize, analyze, and scale those events.
But when you use automation to seamlessly share data between GoTo Webinar and the other tools in your tech stack, there's even more you can do. By pairing GoTo Webinar with Zapier, you can automatically share webinar attendee information with your other business apps, gather registrant data, and register attendees from a variety of sources, all without lifting a finger.
Here are the top ways Zapier users automate GoTo Webinar to scale their events.
Table of contents
Automatically register webinar attendees
Whether you add your webinar registrants from a form, spreadsheet, or CRM, Zapier has you covered. By setting up a Zap—our word for Zapier's automated workflows—you'll never need to type registrant information into GoTo Webinar manually.
Add registrants from forms
Not only are they easy to set up, but forms are a great way to collect information about your customers while registering them for your events. Cut a step out of your event management workflow by automatically adding registrants to GoTo Webinar from your form submissions. That way, you can easily track of who's attending your events, no matter where they sign up.
Capture GoTo Webinar registrants from new Unbounce submissions
Unbounce + GoTo Webinar
More details
When preparing a webinar, you should be focused on the content and delivery, not managing attendees. Let automation handle that busywork for you. Turn on this integration to have Zapier log every new respondent you get on Unbounce as an event registrant on GoTo Webinar, so you can be sure they'll all be set up when the time comes.
Send new HubSpot form submissions to GoTo Webinar
HubSpot + GoTo Webinar
More details
This integration makes it easy to register those who've filled out your HubSpot form for an upcoming GoTo Webinar webinar. Automatically capture your attendees' details without getting bogged down in manual copy and paste tasks.
Send new Gravity Forms submissions to GoTo Webinar
Gravity Forms + GoTo Webinar
More details
If you run a WordPress site odds are you've heard of the form plugin Gravity Forms. Using Gravity Forms you can add nicely styled, custom forms to any WordPress site and then use those forms to automatically register attendees for GoTo Webinar events rather than using the vanilla GoTo Webinar webinar registration form.
Add registrants from other lead sources
While your sales team might be the ones focusing on lead generation, it's also a great opportunity to find customers interested in your webinars. With these Zaps, you can automatically create GoTo Webinar registrants based on new leads in your lead gen app of choice.
Create GoTo Webinar registrants based on new contact activities on ClickFunnels
ClickFunnels Classic + GoTo Webinar
More details
Auto-register new contacts for your upcoming webinar. Do it with this integration, using their recent activity on your website as a trigger. You say what the activity is. We'll track it, and register the person performing the activity in GoTo Webinar. Make it super easy for leads to join your webinar with this automation.
Create GoTo Webinar registrants for new leads in Facebook Lead Ads
Facebook Lead Ads + GoTo Webinar
More details
When your social media ads generate new leads, you may need to add the details to your webinar tool. This integration helps by automatically creating a registrant in GoTo Webinar when there is a new lead in Facebook Lead Ads. You won't have to manually create registrants again.
Add registrants from spreadsheets
You usually can't go wrong with a spreadsheet, and sometimes, Google Sheets is the best way to collect customer information. This is especially true if you're gathering info from a variety of sources. Use a Zap to automatically add new GoTo Webinar registrants from a Google Sheet, so no attendees slip through the cracks.
Add GoTo Webinar registrants from new Google Sheets spreadsheet rows
Google Sheets + GoTo Webinar
More details
Using a Google Sheets spreadsheet can be an efficient way to manage your contacts. With this integration, Google Sheets can also create your webinar attendees. Use Zapier to automatically send the contact details stored in a new Google Sheets row to GoTo Webinar as a new registrant.
Create GoTo Webinar registrants from updated Google Sheets rows
Google Sheets + GoTo Webinar
More details
Keep a record of attendees and register them at the same time! With this automation, Zapier will add GoTo Webinar registrants to your event when rows are updated in a selected Google Sheets spreadsheet. Best of all, this integration means you can add all of the people you invite, and they won't get registered until you update the row!
Add registrants from CRMs
Your team has put in a lot of work to build out customer information in your CRM—don't let it go to waste. With these Zaps, you can automatically invite your CRM contacts to your webinar, which is a great way to reengage disengaged customers or drive deeper engagement with existing ones.
Register new Eventbrite attendees for GoTo Webinar webinars
Eventbrite + GoTo Webinar
More details
Rather than hassling with CSV files to register attendees for a GoTo Webinar webinar, use Zapier to start automatically importing them. Once you set up this Eventbrite-GoTo Webinar integration, new event attendees from that point forward are registered for the webinar.
Create GoTo Webinar registrants from new ActiveCampaign contacts added to lists
ActiveCampaign + GoTo Webinar
More details
Want to automatically turn CRM contacts into video conference attendees? Set up this integration. From then on, each time an ActiveCampaign contact is added to a list, they'll become a registrant on GoTo Webinar. With this automation, you'll make it easy for contacts to join live meetings, webinars, and more.
Add new tagged Keap Max Classic contacts to GoTo Webinar as registrants
Keap + GoTo Webinar
More details
If you want to automatically register contacts to a GoTo Webinar event, you can use Zapier to tag and register contacts from Keap Max Classic. Once you tag a customer with a specific tag, they will be registered to a webinar.
Add webinar attendees to your email marketing
When people sign up to attend your events, it can be useful to stay in touch with them after. Maybe there's a follow-up event you're hosting, or you have a coupon to offer your attendees. No matter the reason, automation is the best way to keep in contact.
Individually emailing every person from an event or manually importing their email addresses into your email marketing tool limits how much follow-up you can do and makes it easy to make copy/paste errors. Instead, let Zapier automatically import the contact information of your webinar registrants or attendees into your favorite email marketing app to more easily scale your efforts and reduce errors.
Add new GoTo Webinar registrants to ActiveCampaign as new subscribers
GoTo Webinar + ActiveCampaign
More details
Don't let your leads go cold. Use this GoTo Webinar ActiveCampaign integration to keep your GoTo Webinar registrants in the loop with your email newsletters by automatically creating contacts in ActiveCampaign from new leads captured in GoTo Webinar
Add new GoTo Webinar attendees to ActiveCampaign or update existing matches
GoTo Webinar + ActiveCampaign
More details
You're busy planning your webinars—let us worry about gathering up all that contact information. Once you've set up this Zap, it will automatically trigger with every new attendee on GoTo Webinar, adding them to ActiveCampaign as well if they don't exist or updating matches with any new details.
Add or update Mailchimp subscribers for new registrants in GoTo Webinar
GoTo Webinar + Mailchimp
More details
When you have new registrants for you webinar, you'll want the details added to your marketing tool for follow up. This integration makes it easy by automatically adding/updating a subscriber in Mailchimp when there is a new attendee in GoTo Webinar. It's never been easier to follow up with your webinar registrants.
Subscribe new GoTo Webinar registrants to AWeber
GoTo Webinar + AWeber
More details
Your webinar registrants want to hear more from you, but copying their information over to your email marketing tool takes time you don't have. Use this Zapier automation to get those registrations into your funnel - no copy/paste required! After you set it up, every new GoTo Webinar registrant will automatically be subscribed to a list in AWeber. Congrats, your marketing automation just got even more powerful.
Add registered webinar attendees to your CRM
Webinars are a great way to attract new customers or reengage existing ones, but keeping track of which stage of the funnel your attendees fall in can get tricky. Adding webinar registrants and attendees to your CRM is key to making sure everyone on your team knows what outreach customers have received—or still need to receive.
With Zapier, you can easily export these contacts to the CRM of your choice. You can also find and update current contacts in your CRM or add a tag to your contact to show they've attended a webinar. All of this data is useful for interacting with your customers in the future.
Add new GoTo Webinar attendees to Keap Max Classic
GoTo Webinar + Keap Max Classic
More details
Turn webinar participants into mailing list subscribers without copying and pasting across platforms. When active, this integration adds new GoTo Webinar attendees as contacts on Keap Max Classic. Optimize the process of engaging new leads with this automation.
Add new GoTo Webinar registrants to Salesforce as leads
GoTo Webinar + Salesforce
More details
Capture new GoTo Webinar registrants to your CRM by adding them to Salesforce as new leads. Once you set up this integration, new registrants from that point forward are individually added as new leads in your CRM.
Log webinar attendance data
Analytics are the bread and butter of business, and GoTo Webinar is no exception. While GoTo Webinar does provide powerful in-app analytics, sometimes it's useful to export data into a spreadsheet for further use. For example, if some members of your team don't have access to GoTo Webinar or if you collect data from multiple sources in one spot, you might use a spreadsheet as a source of truth for your data.
Create Google Sheet rows for new registrants in GoTo Webinar
GoTo Webinar + Google Sheets
More details
If you want to organize all of your new webinar registrants in a spreadsheet, this integration is for you. Zapier automatically creates rows in your Google Sheet when there are new registrants for your GoTo Webinar. Now you can spend more time preparing for your webinar.
Connect almost any app to GoTo Webinar
Want to connect GoTo Webinar to an app that doesn't have a Zapier integration? Don't worry! You can still use Zapier to integrate with other apps using webhooks—and specifically, a catch hook trigger. You can read more about how catch hooks work in our help docs.
Add new Webhook POST requests to GoTo Webinar as registrants
Webhooks by Zapier + GoTo Webinar
More details
Use any Webhook capable app to automatically create GoTo Webinar registrants. If the app you're working with supports the generation of HTTP requests to a URL, add a Webhook URL to that app to automatically create a GoTo Webinar registrant. Once you set up this Webhook to GoTo Webinar integration, new Webhook messages from that point forward are individually added to GoTo Webinar as registrants.
Automate your virtual event platform
Using GoTo Webinar is a great way to host virtual events while also collecting information about your event registrants. With Zapier, you can save yourself the manual labor of adding registrants who sign up via forms or spreadsheets, exporting attendee data, and adding event registrants to your other business apps. With all that out of the way, you can focus on providing the best virtual events for your customers.
New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.
Related reading:
