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5 ways to automate Google Chat with Zapier

By Elena Alston · July 16, 2024
Screenshot of Google Chat logo on a lilac background connecting to other apps

If you're a Google Workspace user, you'll likely know how handy Google Chat is. The team messaging application boasts spaces for teams and dedicated projects, thread-based conversations, integrated video calls, and a way to natively connect dozens of your favorite apps. 

But what if you need a way to connect all of the apps in your tech stack? By connecting Google Chat to Zapier's entire ecosystem of apps, you can easily streamline the way you communicate with your team—and keep important information in one place. 

With just a few Zaps—what we call automated workflows—you can automate reminders, flag important emails, and manage projects, all in one space. Take a look. 

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Jump ahead

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Before you begin: Add Zapier to Google Chat

Before you try these workflows, you'll need to add the Zapier app to a space in your Google Chat. Here's how to do it: 

Visit chat.google.com. To search for apps in the Google Marketplace, click the New chat button in the top-left corner, then click Find apps.

Screenshot of apps in Google Chat

Then search for Zapier  and add it to your desired space. You'll need to allow Zaps by clicking Allow Zaps in your chosen space. 

Screenshot of allow zaps button in google chat

Note that permissions are set per user.

Screenshot of user permissions in Google Chat

Schedule reminders for yourself and your team

We're constantly juggling our to-do lists and sometimes need a gentle reminder. Instead of chasing down your coworkers to remind them to fill out your weekly meeting agenda, use Schedule by Zapier to trigger reminders hourly, daily, weekly, or monthly in a specific Google Chat space.

These workflows can get you started:

Get daily reminders in Google Chat

  • Schedule by Zapier logo
  • Google Chat logo
Schedule by Zapier + Google Chat
More details
    Do you need a recurring reminder to complete a task or take a break? This integration sends a daily message in a Google Chat room or a direct message. Just pick the time you'd like to receive it. You can also choose whether or not you want this Zap to run on weekends.

    Send a weekly reminder message in Google Chat

    • Schedule by Zapier logo
    • Google Chat logo
    Schedule by Zapier + Google Chat
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      Need to send out the same reminder every week to your team? This Zap will post a message in Google Chat every week. Just pick a day and time you'd like to send your message! You can also adjust the frequency to a daily or monthly basis.

      Schedule Monthly Reminders in Google Chat

      • Schedule by Zapier logo
      • Google Chat logo
      Schedule by Zapier + Google Chat
      More details
        Stay on top of your routine communication tasks by scheduling monthly messages in Google Chat. This automation will send a new message to your chosen Google Chat room every month, making it easy to share updates, reminders or any other information with your team at a consistent schedule. Set it up once, and let it do the work for you!

        Don't watch your inbox for important emails

        No one likes to watch email, but it can't be helped when you're waiting on critical information to get work done. Instead of monitoring your inbox, set up an alert in Google Chat for emails that meet a specific search criteria, label, or folder.

        Create notifications in Google Chat for new Gmails matching a search

        • Gmail logo
        • Google Chat logo
        Gmail + Google Chat
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          This integration automatically sends a notification to your Google Chat as soon as an incoming email is received that matches your specified search criteria. Never miss a notification again! Learn how to set this up in our

          Create notifications in Google Chat for new Gmail emails with a specific label

          • Gmail logo
          • Google Chat logo
          Gmail + Google Chat
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            Sometimes you or your team need to watch for emails with specific labels. Set this up, and you'll get a new message in Google Chat for every new email with a particular label attached.

            Create messages in Google Chat from new Microsoft Outlook folder messages

            • Microsoft Outlook logo
            • Google Chat logo
            Microsoft Outlook + Google Chat
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              Keep your team's conversation flowing smoothly, even if some members prefer using Microsoft Outlook while others use Google Chat. With this workflow, each new message received in a specific Microsoft Outlook folder will create a new message within Google Chat. This streamlined communication setup promotes collaborative efficiency and ensures no important communication slips through the cracks.

              Alternatively, if the rest of your team uses another team communication tool like Slack or Discord and you don't check those as regularly, you can use these workflows to send updates directly in Google Chat:

              Create Google Chat messages from new Slack messages

              • Slack logo
              • Google Chat logo
              Slack + Google Chat
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                This integration is great to use for announcements to keep everyone on your team in the loop. When there is a new Slack message in a chosen channel, it will automatically be sent in Google Chat as well.

                Post new Discord channel messages to Google Chat with ease

                • Discord logo
                • Google Chat logo
                Discord + Google Chat
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                  Easily keep your team informed with this workflow that connects Discord and Google Chat. When a new message is posted to a Discord channel, the same message will be created in a Google Chat room. Stay updated without switching between platforms, ensuring smooth communication and collaboration.

                  Never miss a meeting

                  It's easy to lose track of time and realize you're 10 minutes late for a scheduled meeting. Or perhaps you're the designated sheep-herder on your team, making sure everyone shows up. Neither situation is ideal. Instead, set up an automation to post a message in a specific Google Chat space before a meeting starts (or gets updated).

                  Post new approaching Google Calendar events to Google Chat

                  • Google Calendar logo
                  • Google Chat logo
                  Google Calendar + Google Chat
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                    This integration will effortlessly ensure that you and your team is ready for the next event. Once it's active, this Zap will automatically post a custom notification to Google Chat for each new approaching Google Calendar event.

                    Create Google Chat messages for new or updated Google Calendar events

                    • Google Calendar logo
                    • Google Chat logo
                    Google Calendar + Google Chat
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                      Stay updated on your Google Calendar events with this seamless workflow. Whenever a new or updated event occurs in your calendar, a message will be created in Google Chat to ensure everyone in your team stays informed. Enhance your team's communication and never miss important updates with this efficient automation.

                      Get reminders for upcoming Microsoft Outlook calendar events in Google Chat

                      • Microsoft Outlook logo
                      • Google Chat logo
                      Microsoft Outlook + Google Chat
                      More details
                        Sometimes you or your team need to stay on top of upcoming meetings. This integration sends a message in a Google Chat room or a direct message for events coming up in a Microsoft Outlook calendar. Never miss a meeting or event again!

                        Manage projects and form submissions

                        No matter which tool you use to track projects and manage customer feedback (from Google Sheets to Typeform), you'll want to know about important updates the moment they happen. And while you can use Google's built-in tools to receive notifications for most G Suite tools, you can use Zapier to get even more granular. 

                        Maybe you want to get alerts within chat about an updated row in Google Sheets so you can course-correct if something is delayed. Or you want to ensure someone on your team can quickly respond to feedback if a customer fills out a form.

                        Whatever the case, these Zaps will make sure you and your team are notified at the right time in the right place. 

                        Post a new message to Google Chat whenever a Google Sheets row is updated

                        • Google Sheets logo
                        • Google Chat logo
                        Google Sheets + Google Chat
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                          Easily keep track of every change your coworkers make in Google Sheets. This Zap sends you a new Google Chat message whenever a Google Sheets spreadsheet row is updated.

                          Create messages in Google Chat for new entries in Typeform

                          • Typeform logo
                          • Google Chat logo
                          Typeform + Google Chat
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                            When you get a new response in Typeform, there's alway follow up that needs to be done. Streamline that followup by receiving a message in Google Chat whenever you get a new entry in Typeform. Following up has never been easier!

                            Create notifications in Google Chat for new or updated records in Airtable

                            • Airtable logo
                            • Google Chat logo
                            Airtable + Google Chat
                            More details
                              Easily keep track of changes your coworkers make in Airtable. This Zap sends a Google Chat message for new or updated Airtable records, so you'll always be on top of project changes or updates!

                              Create Google Chat messages for new or updated Google Forms responses

                              • Google Forms logo
                              • Google Chat logo
                              Google Forms + Google Chat
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                                Stay updated on new or modified responses in your Google Forms with this efficient workflow. Whenever there's a fresh or updated form entry, a message will be created in your Google Chat, keeping your team in the loop on important data. Save time and maintain seamless communication with this simple and automatic solution.

                                Note: For Google Forms, make sure your form is set to export to a spreadsheet for your Zap to work. Learn more about making Zaps with Google Forms.

                                Use webhooks to connect Google Chat to your other tools

                                What if your favorite tool doesn't (yet!) have a Zapier integration, but you still need to receive messages in Google Chat about activity in that app?

                                Don't panic, because there is a workaround. In those rare instances, you can use a webhook instead. Webhooks are one way that apps can send automated messages or information to other apps through a payload. 

                                For example, lets say your team uses an obscure CRM or bespoke database tool. You can use a webhook to send information from that app straight to Google Chat automatically, provided your trigger app supports webhooks. Here's a Zap template to get you started: 

                                Create messages in Google Chat from newly caught webhooks

                                • Webhooks by Zapier logo
                                • Google Chat logo
                                Webhooks by Zapier + Google Chat
                                More details
                                  This integration creates messages in Google Chat from newly caught webhooks.

                                  Unlock Google Chat's full potential with Zapier

                                  Whether you're looking to receive important project updates, sync your calendar notifications, or prioritize your most important emails, Zapier provides the tools to easily connect Google Chat with the rest of your tech stack. 

                                  With just a few simple Zaps, you can level up your Google workspace and your team communication so you can focus on your most important work. 

                                  And this is just the start of what you can do with Google Chat and Zapier. Start building and see what you can automate today. 

                                  This article was originally published in April 2020, written by Krystina Martinez. It was most recently updated in July 2024 by Elena Alston.

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