I'm a marketer that relies on GSuite. Where should I start with Zapier? — Lisa B
We're answering this question as part of Ask Zapier, a series where we answer questions submitted by Zapier blog readers and social followers. If you'd like to ask us a question about automation, Zapier, productivity, apps, remote work, or anything else that's not quite right to send to our support team, scroll to the bottom of this article and enter it in the form.
The good news: There are many ways to set up automated marketing workflows for Google apps—now known as Google Workplace—using Zapier.
How to get started with Zapier
No matter what your role or industry, if you're just getting started with Zapier, these are the things we recommend:
Identify the tasks you'd like to automate
Good candidates for automation meet one or more of these criteria:
Confirm that your apps are available on the Zapier platform
The easiest way to research this is to visit our App Directory, where you can search for a specific app or browse by category. On the Integrations tab you'll be able to learn more about popular Zaps for that app, and see the different ways the app works on Zapier.
Set aside some time to learn and play
Automation is an enormous time-saver, but it can take a little bit of fiddling to get it working just right. We've got more tips on getting started at the end of this article.
Automating Google apps on Zapier
First, more than 20 Google apps are on the Zapier platform. We work with mainstays like Gmail, Google Sheets, YouTube, Google Contacts, and Google Analytics. If automating your Google apps is your primary need, we put together a guide collecting some of the most popular workflows Zapier users create with Google apps.
Here are a few examples:
Collect new Typeform responses as rows on Google Sheets
Typeform + Google Sheets
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Forms are great at capturing user information, but exporting their results takes time. Zapier can help you analyze those entries in a spreadsheet automatically with this integration. Once you set it up, it will catch every new entry you receive on a Typeform, saving the results to a new row on Google Sheets so you don't have to do it yourself.
Send emails in Gmail for new leads in Facebook Lead Ads
Facebook Lead Ads + Gmail
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A personal welcome email is a great way to kick-start a relationship with a new customer.This Zap can help with that, triggering whenever a new lead follows your call to action on Facebook Lead Ads. This integration automatically inserts their details into your email template and sends them your personal message from Gmail. You also have the option of sending their details to a teammate so they can follow up instead.
Create new Trello cards from new Google Calendar events
Google Calendar + Trello
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Do you use Google Calendar to schedule events and wish you could turn them into Trello cards? Zapier will automatically create a new card for every new Google Calendar event you create.
Update Cascade goals daily with user traffic data from Google Analytics
Schedule by Zapier + Google Analytics + Cascade Strategy Classic
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To make informed decisions, you need your data on hand. This Zap helps make sure you're never in the dark. After you set it up, a Google Analytics report will run automatically at the same time every day and update a goal in Cascade Strategy Classic with the data points you define.
Send new YouTube videos in a channel to a Facebook Page
YouTube + Facebook Pages
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There's new video content being created and shared constantly, it is so hard to keep up! Cut out a the tedious work of sending new YouTube videos to your Facebook page by automating all of that work. Keep your followers in the know without ever spending time on that task again!
Marketing automation with Zapier and Google apps
Marketers use Zapier to help them automate things like tracking leads, sending emails, social media posting, and building email lists. To accomplish these tasks with the help of Google apps, we recommend these Zaps as good starting points:
Automatically send email notifications
Send an email to yourself or your team when something happens in a marketing app.
Send emails in Gmail for new leads in Facebook Lead Ads
Facebook Lead Ads + Gmail
More details
A personal welcome email is a great way to kick-start a relationship with a new customer.This Zap can help with that, triggering whenever a new lead follows your call to action on Facebook Lead Ads. This integration automatically inserts their details into your email template and sends them your personal message from Gmail. You also have the option of sending their details to a teammate so they can follow up instead.
Send Gmail messages when new contacts are added to ClickFunnels
ClickFunnels Classic + Gmail
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If you need to send a message to people who need to know whenever a new contact is created in ClickFunnels, this is the perfect integration. Zapier automation will send an email from Gmail when a new contact is created in ClickFunnels. You can control how your information is shared to maximize your productivity.
Get a summary of ActiveCampaign new deal tasks delivered to Gmail
ActiveCampaign + Gmail
More details
Landing a new deal means it's time to get in touch, not drop the ball. Make sure you're staying on top of new deal tasks with this integration. Whenever a new deal task is created in ActiveCampaign, Zapier quietly adds it to a digest that is delivered directly to your inbox whenever you choose - daily, weekly, monthly. Don't worry about forgetting to follow up or letting something go cold. This integration will have your back and work as the safety net you always wished you had.
Track information in a Google Sheet
Send survey responses, social followers, and marketing campaign information to a spreadsheet for easy tracking.
Collect new Typeform responses as rows on Google Sheets
Typeform + Google Sheets
More details
Forms are great at capturing user information, but exporting their results takes time. Zapier can help you analyze those entries in a spreadsheet automatically with this integration. Once you set it up, it will catch every new entry you receive on a Typeform, saving the results to a new row on Google Sheets so you don't have to do it yourself.
Add new ClickFunnels Classic contacts to Google Sheets
ClickFunnels Classic + Google Sheets
More details
You might need to share new contacts created in ClickFunnels Classic with other people, or you might have a different metric to track. This Zapier integration makes it easy to add new ClickFunnels Classic contact data to Google Sheets. You can transfer as much contact data as you need, and you can easily see your new ClickFunnels Classic contacts in Google Sheets.
Save new Facebook page posts to Google Sheets
Facebook Pages + Google Sheets
More details
Do you want to be able to keep track of the posts you make to your Facebook page? This integration automatically adds new posts as rows in a specified Google Sheet document. Keeping track of your content is easier then ever before!
Add new ActiveCampaign subscribers added to lists to Google Sheets rows
ActiveCampaign + Google Sheets
More details
Backups are invaluable when there's data loss, and spreadsheets make flexible repositories. Let this ActiveCampaign-Google Sheets integration take care of all your contacts' safe-keeping from behind the scenes. Triggered with every new subscriber you add to ActiveCampaign, it will automatically send all of that data to Google Sheets, adding a new row for each one.
Put your calendar to work
Use Zapier to automatically add events to your calendar, or connect events to project or task management apps to help you streamline your processes.
Create new Trello cards from new Google Calendar events
Google Calendar + Trello
More details
Do you use Google Calendar to schedule events and wish you could turn them into Trello cards? Zapier will automatically create a new card for every new Google Calendar event you create.
Add new Google Calendar events to Todoist as tasks
Google Calendar + Todoist
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Do you need a task to correspond with your new Google Calendar events? This Google Calendar Todoist integration makes it easy to automatically create a new tasks for each new Google Calendar event.
Keep up with and respond to reviews on Google My Business
Customer reviews are important. Zapier can help you automatically track reviews in a spreadsheet, and automatically respond to new reviews.
Respond to new Google My Business reviews as soon as they're submitted
Google Business Profile
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You care about customer feedback. More importantly, you want your customers to know that you care. Stop dragging your feet when responding to reviews by using this integration, which automatically creates, or updates, a reply to a Google My Business review the moment it's submitted for a specified location. Those quick replies will mean satisfied clients, but no extra work for you.
Create new rows in Google Sheets from Google My Business reviews
Google Business Profile + Google Sheets
More details
Google Sheets can turn messy qualitative feedback into actionable data, but it can't do the layout work for you. This integration can, though, automatically creating new rows in a specific Google Sheets spreadsheet when new reviews are submitted for your business in Google My Business. Skip tedious steps and start managing your feedback data more quickly and easily.
Automate your Google Ads campaigns
Running an ad campaign comes with extra tasks. Use automation to stay on top of things, by automating posts to social media or setting time for you to review how things are going.
Post content to Facebook Pages when new campaigns start in Google Ads
Google Ads + Facebook Pages
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You're launching a new marketing campaign with Google Ads. Will your social media presence get left behind? This integration automatically keeps your Facebook Page followers informed about your latest Google Ad campaign, without all the time and effort of writing a separate post. Coordinate your marketing efforts and keep everyone in the loop.
Add events to Google Calendar when new Google Ads campaigns are created
Google Ads + Google Calendar
More details
You let the world know about your business with your Google Ads campaign, but you also need to keep track of exactly when the word is getting out. Use this integration to stay organized automatically, creating an event in Google Calendar whenever new campaigns launch in Google Ads. Know what's happening when, without the data entry work.
Note: If you're outside your trial period, you'll need a paid Zapier account to automate Google Ads.
Getting started with automation
If all this seems like a lot to get started with, we're here to help.
For people who prefer to read up before getting started, our help center is full of resources. If you'd rather see things in action, the Zapier 101 video series is a great starting place. The first three lessons cover what you need to start automating some of your most common tasks.
And for something highly focused, our quick-start guide to Zapier helps you set up a simple Zap, using an example that collects form responses in a spreadsheet.
More interactive assistance is also available. In the Zapier community, you can post your own questions or participate in discussions and read up on previous topics. We've also got an excellent support team that works over email to troubleshoot specific problems. Or you can hire a certified Zapier expert to help you set everything up exactly how you want it.
Ask Zapier
