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6 ways to automate Facebook Messenger

By Ellie Huizenga Ā· September 10, 2024
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Receiving a lot of Facebook messages about your services? While it shows that your audience is engaged and interested in your product, you'll need to find a way to scale your responses to keep up with your growing business. 

Fortunately, you can build scalable processes with automation. With just a few automated workflows—called Zaps—you can use AI to respond to messages, track messages, receive notifications for new messages, and more. The result? A better customer experience in Facebook Messenger—and fewer missed sales.

Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.

Table of Contents

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Send quick replies to Facebook messages

If you can't reply to a Facebook message right away, it's important to let customers know you'll reply soon so you don't miss a sale—or leave an angry customer hanging. 

You can build a Zap that automatically sends a response whenever you receive a new Facebook message. Auto-responders help your customers know you've received their message, giving them peace of mind when you can't respond immediately.

Send messages from pages for new messages sent to pages in Facebook Messenger

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  • Facebook Messenger logo
Facebook Messenger
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    When you have new messages sent to your social media page, you may need to send a message to notify a user, too. This integration makes it easy by automatically sending a message from a page to a specific user when a new message is sent to a specific page in Facebook Messenger. You won't miss another message sent to your social media page.

    Use AI to write personalized responses

    You can also use AI to write custom messages for you—based on the questions customers ask you on Facebook. 

    Create Zaps that automatically generate AI responses (from tools like ChatGPT or Gemini) when you get a new Facebook message. Zapier will then send that message in Facebook Messenger. This allows you to provide fast, personalized responses to your customers at scale.

    Promptly reply to Facebook messages with custom responses using ChatGPT

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    Facebook Messenger
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      When you quickly respond to Facebook messages with customized notes, you create a better customer experience. Use this Zap to instantly respond to Facebook messages with custom replies using ChatGPT.

      Promptly reply to Facebook messages with custom responses using Google AI Studio (Gemini)

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      • Google AI Studio (Gemini) logo
      • Facebook Messenger logo
      Facebook Messenger + Google AI Studio (Gemini)
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        When you quickly respond to Facebook messages with customized notes, you create a better customer experience. Use this Zap to instantly respond to Facebook messages with custom replies using Google AI Studio (Gemini).

        Promptly reply to Facebook messages with custom responses using OpenAI

        • Facebook Messenger logo
        • OpenAI (GPT-4, DALL-E, Whisper) logo
        • Facebook Messenger logo
        Facebook Messenger + OpenAI (GPT-4, DALL-E, Whisper)
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          When you quickly respond to Facebook messages with customized notes, you create a better customer experience. Use this Zap to instantly respond to Facebook messages with custom replies using OpenAI.

          This workflow requires a multi-step Zap, available on a paid Zapier plan or during a free trial. Learn more about multi-step Zaps.

          Send Facebook messages to your team chat app

          Quick responses can be the difference between a positive or negative customer experience. So, it's important your team gets new Facebook messages in the tool where they'll actually see them—like your team chat app. 

          Create a Zap that sends notifications about new Facebook messages to your team's communication tool. Cut out the constant monitoring and speed up response times with one of these workflows: 

          Send Slack channel messages from new Facebook messages

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          Facebook Messenger + Slack
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            If you've got multiple people managing your organization's Facebook Page, it can be tough to alert everyone when a new message comes in. Make things easier with this integration, which sends the message to everyone at the same time. After you set up this integration, new Facebook Page messages will be automatically sent to a specified Slack channel.

            Send new Facebook Page messages to Discord channels

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            Facebook Messenger + Discord
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              It can be challenging to stay on top of your business's Facebook messages. This integration makes things easier, automatically sending each new Facebook Page message directly to a Discord channel, keeping you up to date without any added clicks or keystrokes!

              Send Microsoft Teams channel messages for new messages sent to pages in Facebook Messenger

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              Facebook Messenger + Microsoft Teams
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                When you have followers sending messages to your social media page, you'll want your team notified immediately for follow up. This integration makes it easy by automatically sending a channel message in Microsoft Teams when a new message is sent to a specific page in Facebook Messenger. You won't miss another message sent to your social media page.

                Send direct Slack messages from incoming Facebook Page messages

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                Facebook Messenger + Slack
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                  Don't have time to constantly be checking your Facebook Page for incoming messages? Get the messages sent directly to you or a team member! Set up this integration and new incoming messages to your Facebook Page will be sent as a direct message in Slack. Never miss an important message for your business or organization again!

                  Get Facebook messages sent to your email

                  If you use your email as a to-do list (or it's the app you're in most often), you might prefer getting notifications about new Facebook messages there. 

                  You can set up a Zap that instantly sends an email to your inbox whenever you get a new Facebook message. This allows you to respond to Facebook messages more efficiently by consolidating information in the app that's right for you.

                  Send emails for new Facebook Page messages

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                  Facebook Messenger + Email by Zapier
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                    If you're looking for a new way to alert yourself or your team of incoming Facebook Page messages, without the pain of logging on every day, this Zap can help. Once this integration is in place, a custom email will be sent whenever your business page receives a message. This gives you an easy way to track customer inquiries with no extra work.

                    Send new Facebook Page messages via Gmail

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                    • Gmail logo
                    Facebook Messenger + Gmail
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                      Having a hard time staying on track with messages on your business's Facebook Page? This integration can help! Set it up and new Facebook Page messages will be automatically sent using your Gmail account, every time your Facebook page gets a new message. Keep yourself and everyone on your team updated with what's going on in your Facebook Page's inbox.

                      Send Microsoft Outlook emails for new messages sent to pages from Facebook Messenger

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                      • Microsoft Outlook logo
                      Facebook Messenger + Microsoft Outlook
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                        When you have messages coming to you social media page, you'll want to know about it. This integration helps by automatically sending a Microsoft Outlook email with details of a new message sent to a specified page from Facebook Messenger. You'll always know when there are new messages sent to your page.

                        Don't use your email or a team communication app as a central place for notifications? Find the apps you use in our app directory. Or use a webhook to build a notification Zap customized to your workflow:

                        POST new Facebook Page messages to a webhook URL

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                        • Webhooks by Zapier logo
                        Facebook Messenger + Webhooks by Zapier
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                          Looking for an easier way to get all your Facebook Page messages somewhere? We've got you covered. Set up this integration, and we'll capture new Facebook Page message data and post it to a webhook URL. Use that URL to add those messages anywhere that makes your job just a little easier.

                          Get text messages for new Facebook messages

                          Because your phone goes with you everywhere, it's a powerful place to get notifications for things that need quick action—like Facebook message replies. 

                          To get alerts on your phone, create a Zap that sends you a text whenever you get a new Facebook message—even when you're on the go—so you never have to worry about missing important info (or sales) again.

                          Get Pushover push notifications from new Facebook Page messages

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                          Facebook Messenger + Pushover
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                            If you're looking to up your response time on your Facebook Page, a simple solution is to get push notifications sent directly to you or your team. With this integration, you can do just that! Set it up, and Pushover push notifications will pop up automatically every time your Facebook Page gets a new message. Never missing messages has never been easier!

                            Get new Facebook Page messages as SMS texts

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                            • SMS by Zapier logo
                            Facebook Messenger + SMS by Zapier
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                              Struggling to keep up with all those customer inquiries and feedback from your business page? Make it easy on yourself by turning those Facebook Page messages into SMS texts. After you set up this integration, an SMS will be sent to the phone number of your choice every time a new Facebook Page message is received. Send these messages to yourself as a reminder, or to a group chat to get the whole team on board.

                              "forward new Facebook Messenger messages to WhatsApp Notifications instantly"

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                              Facebook Messenger + WhatsApp Notifications
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                                Stay on top of your customer interactions with this efficient workflow. When a new message is sent to your Facebook Messenger page, this automation will immediately send a matching message using WhatsApp Notifications. Enhance your customer service and management strategy, ensuring every Facebook message receives a timely response on WhatsApp.

                                Track Facebook messages in the right place

                                Tracking Facebook messages in a separate app can help you stay organized and efficient, especially when you have a large team—or multiple teams—responding to customers. By sending Facebook messages to your project management app, you can prioritize messages that require immediate attention and delegate them appropriately.

                                To help your team triage responses, create a Zap that sends Facebook messages to your project management app. Now, you can manage Facebook messages without context-switching between apps. 

                                Create Google Sheets rows from new Facebook Page messages

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                                Facebook Messenger + Google Sheets
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                                  It's tough to keep track of all your organization's Facebook Page messages- including who is responsible for the request, whether it has been addressed, if it leads to a next step and more. Let us make that a bit easier for you with this integration. New incoming Facebook Page messages will generate rows in Google Sheets spreadsheets. From there, you can keep all your info for that message in one place that is easy to share.

                                  Create Airtable records for new Facebook Page messages

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                                  • Airtable logo
                                  Facebook Messenger + Airtable
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                                    Having a hard time keeping everyone on your team in the loop about customer interaction on Facebook? Set up this integration to get everyone on the same page. Airtable records will be created from new Facebook Page messages. Get the whole team on track with customer inquiries, in one easy step.

                                    Create Trello cards from new Facebook Page messages

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                                    Facebook Messenger + Trello
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                                      It is tough to be constantly monitoring your business's Facebook Page. Save yourself the headache with this integration. New Facebook Page messages generate cards in Trello. From there, you can add notes, assign team members to the card, and stay on track with customer requests. All your Facebook Page's messages in one accessible place, without the need to check every day.

                                      Create Monday.com items from new Facebook Messenger page messages

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                                      • monday.com logo
                                      Facebook Messenger + monday.com
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                                        Keep track of all your Facebook Messenger inquiries in one place. With this workflow, every time your business Page receives a new message, a new item will be created in your chosen monday.com board. Stay organized and never miss a conversation from your audience, while saving time and streamlining your communication process.

                                        Do you use a separate tool to track social media data? With Zapier, you can send Facebook messages to Google Analytics, helping you gather more data for better insights. This can help you optimize your messaging strategy, leading to more satisfied customers and increased sales. 

                                        Create Google Analytics measurements for new messages sent to a page in Facebook Messenger

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                                        Facebook Messenger + Google Analytics
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                                          When you have messages sent to your social media page, you might also want to send the details to your analytics tool for tracking. This integration helps by automatically creating a measurement in Google Analytics when there is a new message sent to a specific page from Facebook Messenger. Tracking your social media data has never been easier.

                                          Easily manage Facebook messages with automation

                                          By setting up automated responses and instant notifications, you can more promptly reply to customers on Facebook—in a more organized way. This allows you to scale your responses without sacrificing your customer experience. 

                                          This article was originally published in May 2023, written by Ellie Huizenga. It was most recently updated by Elena Alston in September 2024.

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                                          A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'