Get more from your Facebook apps when you automate them with Zapier.
By Will Harris · June 2, 2023
Facebook is equal parts business platform and social platform nowadays. Companies around the world depend on both their social media presence and Facebook advertising campaigns to grow their businesses.
While Facebook provides a variety of powerful tools that are widely used across the globe, their utility can be pushed further through automation, making them more efficient and versatile.
Zapier allows you to connect Facebook's popular apps to each other and to thousands of other tools, creating automated workflows that make your social networking and advertising life easier and more effective.
Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.
What is Facebook automation?
Simply put, automation is setting something up to run automatically. When you automate one of your Facebook apps with an automation tool or app, you streamline, manage, and optimize tasks that you'd normally do manually.
Facebook automation can encompass a range of tasks—from scheduling posts to managing lead generation and conversions. These automated actions can significantly enhance marketing campaigns, audience engagement, lead capture, and customer service efforts, saving time and resources in the process. It's a way to leverage technology to make the most of Facebook's powerful and diverse platforms without manual intervention for every action.
With Zapier, you can take Facebook automation to the next level. Zapier integrates with Facebook's suite of apps, including Facebook Lead Ads, Facebook Pages, Facebook Conversions API, and Facebook Messenger.
For example, you can automate the collection and organization of leads from Facebook Lead Ads, post updates on your Facebook Pages without manual input, or set up offline conversion tracking for your ads. With Facebook Messenger, you can even automate customer service responses or lead nurturing conversations.
Facebook automation with Zapier provides a robust, efficient, and seamless way to manage your Facebook presence and marketing efforts.
Here's how to use Zapier's automation platform to get more out of your Facebook apps.
To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Automatically manage your Facebook Lead Ad leads
Capturing leads via Facebook Lead ads is great, but that's only the first step. If you don't have an airtight lead funnel to put them through, most of those leads will fall through the cracks.
By pairing Facebook Lead Ads with Zapier, you can make sure all your leads instantly make it to your CRM.
Add or update ActiveCampaign contacts with new Facebook Lead Ads leads
Whether you're setting up an event or selling a product, it can be a challenge to process new leads from successful ad campaigns—unless you automate your way to organization. With this Zap active on your dashboard, Zapier will automatically create new contacts or update an existing match on ActiveCampaign whenever a new lead's submission is detected from Facebook Lead Ads.
Don't run the risk of overlooking a potential customer just because you were too busy to add their information to all your apps. This integration will trigger with each new lead on Facebook, passing the data over to Keap Max Classic automatically. If a match is found for your lead, the contact will be updated, otherwise, a new one will be created for you with all the information they submitted.
In order to be as efficient as possible, your sales team needs to have the latest data at all times. Start your workflow with this Facebook Lead Ads-Salesforce integration and you'll never lag behind again. Once it's active, Zapier will send every new lead from Facebook to Salesforce automatically, keeping your CRM effortlessly up to date.
Effortlessly manage your prospect details, hands-free, once this integration’s in place. As soon as it’s active, this Zap automatically generates a new, or updates an existing, LeadConnector contact as soon as a new lead is captured in your Facebook Lead Ads account.
Facebook Lead Ads are an excellent way to grow your list of individuals interested in learning more about your product or service, but taking a next step with those people can sometimes take a back seat to your other tasks. With this Facebook Lead Ads-Mailchimp integration, you'll no longer need to think about adding new leads to a marketing campaign—each new lead is automatically added to the list of your choice.
Don't bother exporting those new leads out by hand. Activate this integration, instead. Whenever someone submits information through Facebook Lead Ads, they'll trigger the integration and be added as a new subscriber on AWeber automatically.
We've got an easy way for you to turn your leads into subscribers, by using this integration. After set up, new leads from Facebook Leads Ads will generate Klaviyo subscribers. Spend less time copying contact details, and more time drafting effective marketing materials!
Or if your lead funnel involves a more personal form of outreach, you can notify your team automatically whenever a new lead comes in from Facebook, enabling them to reach out quickly.
Send emails in Gmail for new leads in Facebook Lead Ads
A personal welcome email is a great way to kick-start a relationship with a new customer.This Zap can help with that, triggering whenever a new lead follows your call to action on Facebook Lead Ads. This integration automatically inserts their details into your email template and sends them your personal message from Gmail. You also have the option of sending their details to a teammate so they can follow up instead.
It's ok to return to conversation on Slack once those Facebook Lead Ads are posted—we'll alert you with any new contact information if you set up this Facebook Lead Ads-Slack integration. Tell us which lead form you'd like to watch and we'll handle the rest, sending you a DM through your Slackbot whenever we see a new Facebook lead so you can easily keep up with the latest people that showed interest in your new efforts.
When I managed company social media profiles in the past, I couldn't stand the process of posting content across different social channels. Even if I was just copying and pasting the exact copy and images, doing it 3-4 times took forever, and I was always concerned I'd accidentally format something wrong.
With the Zaps below, you can skip that process and post to Facebook automatically. Whether you want to share a new article on your blog, a new video published to your YouTube channel, or simply cross-post to Facebook from another channel, you can do it all with a Zap.
It's tedious to publish new blog posts to your business's Facebook Page. But, it's really important to share your message with your audience on your social media accounts. Let this Zap take care of that for you by automatically posting each new RSS item to your Facebook Page.
Looking for an easy way to post yours or another user's YouTube videos automatically to your Facebook page? This integration will automatically add YouTube videos to a specified profile page as soon as they are uploaded to YouTube publicly to Facebook.
Slack is a great way to keep all of your team up to date, but what about sending social media posts there as well? Enter Zapier, which can send any new post you make on your Facebook Page straight to Slack, automatically.
Need to let your Discord channel members know about your social media happenings? There's an integration for that! All you need to do is set it up, and new Facebook Pages posts by you will be send in Discord channels. It's that easy to keep people up to date with your posts.
Automatically send customer activity to Facebook Conversion API
If you're using Facebook's Conversion API to provide your customer data to your Facebook Business account, there's a lot you can automate there as well. Whether you want to send customer purchases, email engagement, or other lead activity, you can do it automatically with the Zaps below.
Share new updates in HubSpot as Facebook Conversions funnel events
Effortlessly manage Facebook leads that are more likely to turn into customers. Once active, this Zap automatically logs each new event from HubSpot as a funnel event to Facebook conversions. Facebook then uses the information to show your ads to the right people, with no added clicks or keystrokes.
Automate your lead events to leave yourself free for more important tasks! This integration automatically publishes an event to Facebook when new activity registers for a new ClickFunnels contact.
Set up this integration to automatically add each new Shopify order to Facebook. This way, you can easily improve your ad attribution and increase your sales.
Make sure that your marketing analysis stays up to date across platforms. Use this integration so that, when a new email event is created in HubSpot, you'll automatically send a customized event notification to Facebook Conversions.
Add subscriber information to Facebook Custom Audiences
Aptly named, Facebook Custom Audiences exists to help you wade through the almost three billion Facebook users worldwide and create targeted audiences to market your products and services toward.
To give yourself the best chance at conversion, you'll want to target the people most likely to purchase from you. That means those who are already familiar with your business. By adding your subscriber info to create Custom Audiences, you can run more targeted campaigns and get a better return on your ad spend.
Add email addresses to Facebook Custom Audiences with new received webhooks
Wrestling with contact data by hand will take a toll on your efficiency. Stay nimble and responsive with this integration, which automatically adds an email address to an audience in Facebook Custom Audiences whenever a new webhook is received at a specified URL. Pre-set the triggers to keep your outreach on effortlessly on target and skip the drudgery of manual inputs.
Interested in using your mailing list to connect with people on Facebook? Use this integration to make the process automatic. When active, it adds Mailchimp subscribers to Facebook Custom Audiences. Now, you can use Mailchimp data find leads and customers on Facebook.
Cross-platform marketing lets you reach more prospects, but duplicating your contact data can quickly bog down your efficiency. Save a step with this integration, which automatically adds an email address to an audience in Facebook Custom Audiences whenever a new ActiveCampaign contact is added to a list. Double your outreach in half the time!
Streamline your lead nurturing process by integrating Facebook Lead Ads with Facebook Custom Audiences. This automation adds the email addresses from new leads captured through Facebook Lead Ads to your Facebook Custom Audience, helping you to effectively engage and retarget potential customers.
Create Facebook custom audiences from rows in a Google Sheet. This integration makes the process automatic. When active, it copies email addresses from a spreadsheet to add to custom lists on Facebook. You'll be all set to target these leads with ads made just for them.
Responding to a Facebook message late never looks good. If someone messages your business about a missing shipment or a defective product, odds are they're already upset, and a slow reply could tip them over the edge.
Keeping an eye on that inbox is tricky, though. Unless you have someone who will keep that tab open every hour of every day, you might not see that message until hours (or days) later.
With these Zaps, you can send alerts to your team whenever a new message arrives in Facebook Messenger.
Send Slack channel messages from new Facebook messages
If you've got multiple people managing your organization's Facebook Page, it can be tough to alert everyone when a new message comes in. Make things easier with this integration, which sends the message to everyone at the same time. After you set up this integration, new Facebook Page messages will be automatically sent to a specified Slack channel.
Having a hard time staying on track with messages on your business's Facebook Page? This integration can help! Set it up and new Facebook Page messages will be automatically sent using your Gmail account, every time your Facebook page gets a new message. Keep yourself and everyone on your team updated with what's going on in your Facebook Page's inbox.
It's tough to keep track of all your organization's Facebook Page messages- including who is responsible for the request, whether it has been addressed, if it leads to a next step and more. Let us make that a bit easier for you with this integration. New incoming Facebook Page messages will generate rows in Google Sheets spreadsheets. From there, you can keep all your info for that message in one place that is easy to share.
Having a hard time keeping everyone on your team in the loop about customer interaction on Facebook? Set up this integration to get everyone on the same page. Airtable records will be created from new Facebook Page messages. Get the whole team on track with customer inquiries, in one easy step.
It is tough to be constantly monitoring your business's Facebook Page. Save yourself the headache with this integration. New Facebook Page messages generate cards in Trello. From there, you can add notes, assign team members to the card, and stay on track with customer requests. All your Facebook Page's messages in one accessible place, without the need to check every day.
When you quickly respond to Facebook messages with customized notes, you create a better customer experience. Use this Zap to instantly respond to Facebook messages with custom replies using OpenAI.
There are plenty of ways to automate Facebook. To show you how to set up a Zap, we'll walk through one of the workflows we just mentioned above—getting notifications in Slack for new messages in Facebook Messenger.
Before you begin
Before you create a Zap that integrates Slack with Facebook Messenger, you'll need to create a Zapier account. To create your free account, head right here.
After you sign in, you can create a Zap by using the Create Zap button or by going to zap.new. You can also click on any of the Zap templates above to use them.
Step 1: Set up your trigger step
Every Zap consists of two parts:
A trigger: the event that starts your Zap
An action: the event that your Zap performs once it's triggered.
Every Zap has one trigger, but it's possible for a Zap to have more than one action.
To start, search for your trigger app. In our example, that will be Facebook Messenger.
Next, select your trigger event. Depending on the trigger app, you might have a few options to choose from. For Facebook Messenger, though, there's just one.
Select New Message sent to Page and click Continue.
Next, connect your Facebook app account. If you haven't connected it before, you'll need to give Zapier permission to access your account.
Now, set up your trigger step by filling in the trigger step fields. Depending on your trigger app and event, you'll have different fields to customize. In this example, the only thing we'll need to specify is which Facebook page to look for messages in.
When you finish customizing your trigger step, click Continue.
Next, click Test trigger. Zapier will then create a test event to make sure the trigger is working properly.
Once the test runs successfully, click Continue.
Step 2: Set up your action step
It's time to set up your action step—the event your Zap performs when triggered. Begin by searching for your action app. In this example that'll be Slack.
Next, choose your action event. If your action app is Slack, your Zap can do things like add a reminder, send a channel message, update a status, and more.
Select your action event and click Continue. For our example, we're going to select Send Channel Message.
Now, connect your action app to Zapier.
Next, set up your action by filling in the action step fields. Depending on your action app and event, you'll have different fields to customize. In our example, we'll add which Slack channel to send the message to.
You can pull in data from your trigger step—like the name of the sender of a Facebook message—by clicking in a Message Text Field and selecting the data you'd like to use from the dropdown.
When you're done customizing your action step, click Continue.
Now it's time to test your action. When you click Test Action, Zapier will send test data to your action app. In our example, Zapier will send a Slack notification to our chosen Slack channel according to how we set the notification up.
It's always a good idea to test your Zap, but if you don't want to, just click Skip Test in the bottom-left corner.
Once everything looks good, your Zap is ready to go!
Automate your entire Facebook experience
There's so much that automation can do with Facebook. From social marketing to campaign management to customer support, you can make each of those processes run more efficiently and effectively with automation.
