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4 Constant Contact automation ideas

By Hannah Herman · May 31, 2024
Hero image of the Constant Contact app logo connected to other app logos on a mustard background.

One of the most powerful ways to use an email marketing tool like Constant Contact is to nurture potential customers—and existing ones. With the right strategy, you can turn leads into revenue and existing customers into ambassadors for your brand. 

But using Constant Contact is just the first step in creating an effective nurture strategy. You also have to connect it to the other marketing tools you use every day, like your website, lead gen forms, and events platform. Otherwise, you'll spend a lot of time moving information back and forth instead of doing meaningful work.

That's where Zapier comes in: it connects your business-critical marketing apps—including Constant Contact—into automated workflows that do work for you. Here are some of the most popular ways to use Zapier to turn Constant Contact into a true email marketing powerhouse. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Turn website visitors into subscribers

Whenever someone fills out a signup form or submits a demo request on your website, they're indicating intent—and you want to act quickly to get them into your lead nurture pipeline. But when you have hundreds or thousands of form submissions every week, you might find that you can't move that info into Constant Contact fast enough to act on those opportunities. 

Instead of manually creating email subscribers for every new form submission, you can fully automate that process with Zapier. Whether you're using Typeform to create your forms or a website platform like Squarespace or Unbounce, you can use these Zaps to move all your new leads into Constant Contact: 

Save new Typeform entries to contacts in Constant Contact

  • Typeform logo
  • Constant Contact logo
Typeform + Constant Contact
More details
    Whether you are conducting a survey or a questionnaire, the data collected is valuable. Save yourself time, and use this integration to automatically convert new entries from Typeform into contacts in Constant Contact. Take out the tedious step of copying contact info from your form into your email list, and let Zapier do it for you.

    Create Constant Contact contacts from new Squarespace form submissions

    • Squarespace logo
    • Constant Contact logo
    Squarespace + Constant Contact
    More details
      This Zapier integration will automatically add a new contact in Constant Contact whenever a new form is received in Squarespace. Keep your lists effortlessly up to date without slowing down for tedious copy-and-paste tasks.

      Add contacts to Constant Contact from new Webflow submissions

      • Webflow logo
      • Constant Contact logo
      Webflow + Constant Contact
      More details
        Translating form responses into useful data can take several steps and tons of extra work. Skip that hassle by using this integration, which automatically creates a contact on a specific list in your Constant Contact account when a new Webflow form submission occurs. Save yourself from manual updates and focus on your outreach.

        Create Constant Contacts from new form submissions in Unbounce

        • Unbounce logo
        • Constant Contact logo
        Unbounce + Constant Contact
        More details
          Use this integration to add new Unbounce form submission respondents directly into a Constant Contact list.

          Engage event attendees

          Events are a key part of a robust marketing strategy—they let you introduce your brand to a captive audience who might not otherwise know about you. But event follow-up can be challenging, especially if you attract a high number of attendees. You have to chase down their contact information, move it into Constant Contact, and make sure they're on the right email list.

          Instead of sorting through those new leads manually, use a Zap to automate the process. You can automatically add event attendees from a registration platform like Eventbrite, a Calendly invite, another email marketing list, and more. 

          Add new Eventbrite attendees to Constant Contact lists

          • Eventbrite logo
          • Constant Contact logo
          Eventbrite + Constant Contact
          More details
            Rather than messing around with CSV files, use Zapier to automatically add new attendee emails and details to a Constant Contact list. Once you set up this Eventbrite-Constant Contact integration, new attendees from that point forward are automatically added to your email marketing software.

            Add new Mailchimp subscribers to Constant Contact

            • Mailchimp logo
            • Constant Contact logo
            Mailchimp + Constant Contact
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              Rather than manually adding each new Mailchimp subscriber to your Constant Contact account one-by-one, Zapier can add your subscribers automatically. When you set up this integration, your new Mailchimp subscribers will automatically become contacts in Constant Contact. Now you can rest assured your new subscribers will see your marketing campaigns from both services.

              Add new Calendly invitees to a Constant Contact list

              • Calendly logo
              • Constant Contact logo
              Calendly + Constant Contact
              More details
                Keeping in contact with people after you meet with them is paramount to continuing a positive relationship. Zapier can help you there, by sending new Calendly invitees over to Constant Contact to include them in any future email campaigns you may have.

                Create contacts in Constant Contact for new Acuity Scheduling appointments

                • Acuity Scheduling logo
                • Constant Contact logo
                Acuity Scheduling + Constant Contact
                More details
                  When you have new appointments, you'll want the contact's details added to your email tool for follow up. This integration helps by automatically creating a contact in Constant Contact when there is a new appointment in Acuity Scheduling. It's never been easier to follow up with your new appointments.

                  Create contacts from CRM clients

                  Most sales and support teams use a customer relationship management (CRM) tool to manage their leads and customers. But from a marketing perspective, that information can feel siloed—especially when it comes to keeping your email marketing lists up to date. If you're working with a high volume of leads or customers, you may spend too much time importing that contact info to Constant Contact. And then you risk missing data, creating duplicates, or just making mistakes. 

                  Zapier is a great tool for keeping your CRM and Constant Contact in sync with each other. These Zaps will automatically create contacts in Constant Contact whenever there's a new person in your CRM: 

                  Copy new HubSpot contacts to Constant Contact

                  • HubSpot logo
                  • Constant Contact logo
                  HubSpot + Constant Contact
                  More details
                    Skip the pain of manual data entry and let this Zap copy new contacts from your CRM to your email marketing software. Once this Zap is active, each time you create a new contact on HubSpot, this integration will automatically add their details as a contact in Constant Contact.

                    Add new Salesforce contacts to Constant Contact

                    • Salesforce logo
                    • Constant Contact logo
                    Salesforce + Constant Contact
                    More details
                      Combine Salesforce and Constant Contact to create the ultimate marketing contact list. When you start using this automation, new Salesforce contacts will automatically be added to contacts in Constant Contact. This automation helps you organize your contacts and maintain your customer relationships.

                      Send new Follow Up Boss contacts to Constant Contact

                      • Follow Up Boss logo
                      • Constant Contact logo
                      Follow Up Boss + Constant Contact
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                        If you're tired of manually checking if your contact lists match, try putting this Zapier automation to work. Once you do, any new Follow Up Boss contact you create will add a contact to Constant Contact as well, automatically keeping your information up to date so you can proceed with the confidence that it will be available and accurate whenever you need it.

                        Subscribe leads to your newsletter

                        If you're running digital ads, tracking new leads through the entire nurture cycle can be incredibly daunting. You probably have multiple lead gen forms live at any given time across a variety of channels like Facebook, LinkedIn, and more. Staying alert for new leads from those ads—and then moving them into Constant Contact—can feel like a never-ending task.

                        That's where Zapier can really shine: it can automatically add new leads to Constant Contact, regardless of the lead source. 

                        Create contacts on Constant Contact for new Facebook Lead Ads leads

                        • Facebook Lead Ads logo
                        • Constant Contact logo
                        Facebook Lead Ads + Constant Contact
                        More details
                          You can make use of that user information the moment it's submitted—no need to wait until you remember to export it. Set up this Facebook Lead Ads-Constant Contact integration and we'll take care of all that for you, automatically creating a new contact on Constant Contact for every new lead that submits their responses to your Facebook Lead Ads.

                          Create contacts in Constant Contact from new leads in Google Ads

                          • Google Ads logo
                          • Constant Contact logo
                          Google Ads + Constant Contact
                          More details
                            Need to keep your outreach responsive to your new prospects? This integration can help. Once it's set up, this Zap automatically adds each new Google Ads lead as a contact in your Constant Contact account.

                            Create contacts in Constant Contact from new Google Sheets rows

                            • Google Sheets logo
                            • Constant Contact logo
                            Google Sheets + Constant Contact
                            More details
                              This integration will automatically import the details added to each new row in a specified Google Sheets spreadsheet directly into Constant Contact as a new contacs. Simplify marketing and engage your new customers immediately.

                              Create contacts in Constant Contact from Webhooks

                              • Webhooks by Zapier logo
                              • Constant Contact logo
                              Webhooks by Zapier + Constant Contact
                              More details
                                Easily create and build your contact list when you connect any app with webhooks support to Constant Contact using this automation. Once activated, Zapier uses your webhook data to pull contact details and add them to Constant Contacts. It's the perfect way to link your in-house apps to Constant Contact.

                                Create powerful email nurture workflows

                                Constant Contact is a great email marketing platform, so why not make it even better? By using Zapier to connect it to the other apps you use every day, you can create powerful workflows that nurture new leads from the moment they express interest to the second the ink dries on their contact—and afterward, too. 

                                And this is just the start of what you can do with Constant Contact and Zapier. What will you automate first?

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                                A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'