Skip to content

5 ways to automate Claude with Zapier

By Elena Alston · November 27, 2023
A hero image of the Anthropic Claude app logo connected to other app logos on a light blue background.

Designed by Anthropic, a company that conducts AI research with an emphasis on safety and training harmless AI systems, Claude is a nifty, steerable chatbot with a personality you can modify. 

Claude can summarize documents, answer questions about complex topics, write copy, and code—everything you'd expect an AI chatbot to do. But when you pair Claude with Zapier, it can do a lot more. 

With our automated workflows—called Zaps—you can connect your favorite apps to Claude and automate anything from writing blog posts based on keywords you store in Google Sheets to analyzing customer feedback forms at scale. Here are a few ways to get started. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

Table of contents

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Write blog posts and outlines based on keywords

When used as a writer tool, Claude does a decent job of creating blog post outlines (and even the posts themselves) based on the topic you give it—and the voice you assign it. 

But even then, you'll still have to comb through each post and add in specific keywords and SEO strategies to ensure your content ranks well in search engines. With the Claude integration, you can do this automatically. 

For example, let's say you store specific keywords for an article-to-be in a tool like Google Sheets or Airtable. These Zaps will take those keywords, write the post or outline, and add them in naturally before sending those AI-generated results back to Google Sheets or Slack for you and your team to review. 

Create blog posts based on keywords with Claude and save in Google Sheets

  • Google Sheets logo
  • Anthropic (Claude) logo
  • Google Sheets logo
Google Sheets + Anthropic (Claude)
More details
    Managing a content calendar can be a time-consuming task, especially when each blog post requires extensive brainstorming and planning. This Zap template alleviates part of that burden by automating the initial step of creating blog post outlines based on keywords stored in a Google Sheets spreadsheet. When a new row is added to your spreadsheet with a keyword, this Zap triggers a conversation with Anthropic (Claude) to brainstorm and outline a blog post around those keywords. The outline is then added as a new row in your Google Sheets, paving the way for a streamlined and organized approach to content creation.

    Create blog posts from briefs in Airtable with Claude

    • Airtable logo
    • Anthropic (Claude) logo
    • Airtable logo
    Airtable + Anthropic (Claude)
    More details
      This Zap template lets you create blog posts based on keywords stored in Airtable. When a new row is added to your database with specific keywords or topic ideas, this Zap triggers a conversation with Anthropic (Claude) to write a blog post around those keywords. The outline is then added back into Airtable for you and your team to review.

      Create AI-generated posts in WordPress with Claude

      • Google Sheets logo
      • Anthropic (Claude) logo
      • WordPress logo
      Google Sheets + Anthropic (Claude) + WordPress
      More details
        Creating consistent and well-thought-out content can often be a bottleneck in the digital marketing pipeline. This Zap template streamlines the process by utilizing a row in Google Sheets as a brief with keywords to initiate a creative conversation with Anthropic (Claude). Upon triggering with a new spreadsheet row, Claude helps in brainstorming and drafting a post based on the brief. The draft is then automatically uploaded as a new post in WordPress.

        Create blog post outlines from keywords with Claude and share in Slack

        • Airtable logo
        • Anthropic (Claude) logo
        • Slack logo
        Airtable + Anthropic (Claude) + Slack
        More details
          This Zap template simplifies the content creation process by converting new records in Airtable into blog post outlines with the help of Anthropic (Claude). Once a new record, containing keywords, is added to Airtable, a creative discussion is triggered with Claude to draft a blog post outline. The resulting outline is then promptly shared in a designated Slack channel.

          Respond to user messages

          Let's face it: We all receive an incredible amount of messages every day—and that's just for work. 

          Whether you need a helping hand replying to team members in Slack or you'd like to respond to customer emails faster (without scrimping on quality), these Zaps can do the heavy lifting for you. 

          The best part? You can even send new customers or prospects emails based on their info in tools like your CRM to create ultra-personalized messages. Thanks to Claude's ultra-chatty persona, you'll generate messages that resonate—and sound like a human wrote them.

          Send AI-generated responses in Slack

          • Slack logo
          • Anthropic (Claude) logo
          • Slack logo
          Slack + Anthropic (Claude)
          More details
            Keeping up with active channels on Slack can be a demanding task, especially when timely responses are crucial. This Zap template is designed to provide a helping hand by utilizing Anthropic (Claude) to generate intelligent responses to new messages posted in a designated Slack channel. Once a message is posted, a conversation is triggered with Claude to craft an appropriate response, which is then automatically posted back to the Slack channel.

            Write AI-generated email responses with Claude and store in Gmail

            • Gmail logo
            • Anthropic (Claude) logo
            • Gmail logo
            Gmail + Anthropic (Claude)
            More details
              Handling your inbox can be a daunting task, especially when each email requires a thoughtful response. This Zap template aims to streamline your email management process by leveraging Anthropic (Claude) to generate draft replies to new emails received in Gmail. Upon receiving a new email, a conversation is initiated with Claude to craft a coherent and apt response, which is then saved as a draft in Gmail for your review or further personalization.

              Send AI-generated welcome emails new leads in Salesforce with Claude

              • Salesforce logo
              • Anthropic (Claude) logo
              • Gmail logo
              Salesforce + Anthropic (Claude) + Gmail
              More details
                Engaging new leads promptly and personally can significantly enhance conversion rates. This Zap template streamlines your lead engagement process by automatically crafting and sending personalized welcome emails to new leads or customers recorded in Salesforce, with the assistance of Anthropic (Claude). On the detection of a new record in Salesforce, a conversation is triggered with Claude to generate a warm and engaging welcome email, which is then dispatched via Gmail.

                Summarize key information 

                One of the most time-consuming aspects of my job is distilling information from large amounts of text—fast. Whether it's summarizing meeting transcripts to determine next steps or researching a topic on the web, the hours do pile up. 

                With these Zaps, you can easily get quick summaries of online articles, extract meaningful quotes from transcripts, and even determine action items, all without the manual hassle. Then, once Claude generates your summary, you can send it to another app for easy reading, like Slack or your project management tool. 

                Write social posts

                Need a way to boost your company's social presence online? If you don't have the time to write regular social posts or just want to hand the reins over to AI, you can use these Zaps to write snappy, engaging content based on a brief or trending topic. 

                Whether you add your briefs to Google Sheets or Asana or log trending topics in Airtable, these Zaps will write posts according to the rules of each social platform. Finally, you can directly push them live to your social media site or store them in your database for review. 

                Create AI-generated social media posts with Claude

                • Google Sheets logo
                • Anthropic (Claude) logo
                • Facebook Pages logo
                Google Sheets + Anthropic (Claude) + Facebook Pages
                More details
                  Maintaining an active and engaging social media presence can be time-consuming, especially when it requires crafting creative posts regularly. This Zap template is designed to alleviate this burden by automating the creation of Facebook page posts with the assistance of Anthropic (Claude). Whenever a new row is added to your Google Sheets spreadsheet, a conversation is initiated with Claude to craft a captivating post based on the data provided. The generated post is then automatically published on your Facebook page.

                  Create LinkedIn posts with Claude and post to LinkedIn

                  • Airtable logo
                  • Anthropic (Claude) logo
                  • LinkedIn logo
                  Airtable + Anthropic (Claude) + LinkedIn
                  More details
                    Maintaining a professional and engaging presence on LinkedIn is crucial for brand image and networking. However, creating impactful and timely company updates can be a daunting task. This Zap template streamlines this process by using Anthropic (Claude) to generate LinkedIn posts from new records in Airtable. When a new record is added to Airtable, a conversation with Claude is triggered to craft a meaningful company update, which is then automatically posted on your LinkedIn page.

                    Analyze surveys and feedback 

                    Do you work in HR and spend a lot of time analyzing employee feedback? Or maybe you're developing and fine-tuning a product—and need to know what your test users think. 

                    If you use a form tool like Google Forms to collect responses, you know that combing through each response and generating a succinct report takes a lot of time. 

                    Instead, you can combine the power of AI and automation to redesign the whole process. These Zaps will collect your form responses and analyze each one accordingly (and even categorize them based on labels you assign) before storing the analysis in Google Sheets or another app of your choice. 

                    Generate an AI-analysis of Google Form responses and store in Google Sheets

                    • Google Forms logo
                    • Anthropic (Claude) logo
                    • Google Sheets logo
                    Google Forms + Anthropic (Claude) + Google Sheets
                    More details
                      Collecting and analyzing feedback or data through Google Forms is a common practice, but deriving insights from the responses can be time-consuming. This Zap template simplifies the analysis process by leveraging Anthropic (Claude) to evaluate new form responses and generate a summary or analysis, which is then automatically stored in a designated Google Sheets spreadsheet. Upon receiving a new form response, a conversation with Claude is triggered to analyze the data, and the insights are captured as a new row in Google Sheets.

                      Analyze survey responses with Claude and share analysis in Slack

                      • Typeform logo
                      • Anthropic (Claude) logo
                      • Slack logo
                      Typeform + Anthropic (Claude) + Slack
                      More details
                        Survey or feedback analysis is integral to understanding audience or customer perspectives, yet it can be a lengthy process. This Zap template streamlines the analysis by employing Anthropic (Claude) to evaluate new entries from Typeform and share the insights directly in Slack. Whenever a new entry is submitted in Typeform, a conversation with Claude is initiated to analyze the response, and the analysis is then shared in a designated Slack channel.

                        Streamline your work processes with Claude

                        With Claude and Zapier, you can automatically streamline a lot of your work processes to help you move forward, faster. That way, you can expand Claude's chatbot capabilities and improve work across all your apps. 

                        Zapier supports thousands of apps, so you automate almost any task at work. Start building your Zap now and see what you can create. 

                        Get productivity tips delivered straight to your inbox

                        We’ll email you 1-3 times per week—and never share your information.

                        Related articles

                        Improve your productivity automatically. Use Zapier to get your apps working together.

                        A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'