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5 ways to automate Brevo (formerly Sendinblue) with Zapier

By Wren Noble · December 27, 2024
A hero image of the Brevo app logo connected to other app logos on a light yellow background.

Building and managing customer relationships can feel like a never-ending task. Delivering targeted marketing campaigns across email, SMS, chat, and beyond is key—but that can quickly become overwhelming if you're not using the right tool. 

If you use Brevo (formerly known as Sendinblue) to achieve the above, then you'll know that it's a fantastic marketing automation tool that lets you execute everything from drip campaigns to bulk text alerts. 

But Brevo can become even more powerful when you connect it to your other business-critical apps through Zapier. With just a few Zaps—what we call automated workflows—you can collect, store, and update customer information—automatically. Here's how. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

Table of contents

  • Add contacts from forms

  • Add leads from your website and ads

  • Connect Brevo to Google Sheets

  • Add contacts from a mailing list or CRM

  • Add subscribers from almost anywhere

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Add contacts to Brevo from forms

Website forms are one of the most important ways businesses generate leads. Not only is it easy for customers to convert with a form, they've already demonstrated interest in hearing from you. You want to take advantage of that interest and reach out to them to continue building that relationship. But you need to get their info into your marketing platform first!

While it might not be too much work to do once, manually adding leads isn't scalable if you have a successful landing page or lead-generating form. Instead of exporting and importing all your form subscribers manually, use these Zaps to instantly send them to Brevo. Scale your processes while keeping customer data current—so no one slips through the cracks.

Create Brevo contacts from new Typeform submissions

Create Brevo contacts from new Typeform submissions
  • Typeform logo
  • Brevo logo
Typeform + Brevo

Add Brevo subscribers for new form submissions in Webflow

Add Brevo subscribers for new form submissions in Webflow
  • Webflow logo
  • Brevo logo
Webflow + Brevo

Add Brevo subscribers from new Google Forms responses

Add Brevo subscribers from new Google Forms responses
  • Google Forms logo
  • Brevo logo
Google Forms + Brevo

Create Brevo subscribers from new Gravity Forms entries

Create Brevo subscribers from new Gravity Forms entries
  • Gravity Forms logo
  • Brevo logo
Gravity Forms + Brevo

Add leads from your website and ads

Ads, lead gen forms, and subscriptions drummed up on social media platforms are all excellent places to connect with leads. They're especially valuable since they've already expressed interest in your product or service. 

But your chance of converting those leads into paying customers is much higher the faster you can reach out to them. Add their contacts straight to Brevo with these automated workflows so you can begin outreach immediately.

Create Brevo subscribers from new Facebook Lead Ads leads

Create Brevo subscribers from new Facebook Lead Ads leads
  • Facebook Lead Ads logo
  • Brevo logo
Facebook Lead Ads + Brevo

Create Brevo subscribers from new Leadpages leads

Create Brevo subscribers from new Leadpages leads
  • Leadpages logo
  • Brevo logo
Leadpages + Brevo

Add new LinkedIn ads leads to Brevo contacts

Add new LinkedIn ads leads to Brevo contacts
  • LinkedIn Ads logo
  • Brevo logo
LinkedIn Ads + Brevo

Add or update Brevo contacts with new Wix automation rules

Add or update Brevo contacts with new Wix automation rules
  • Wix logo
  • Brevo logo
Wix + Brevo

Connect Brevo to Google Sheets

While in an ideal world you'd have one app that's a single source of truth for all of your marketing and customer data, the reality is most companies use a variety of tools for different teams and purposes. 

If that's the case, then you might use a spreadsheet tool like Google Sheets as a hub for customer data, storing it there until you send the relevant info to other apps and tools. Or you might collect customer data in a spreadsheet for easier review and data analysis. 

But, siloing your customer data in a spreadsheet isn't helpful when you're ready to kickstart your marketing activities, like sending out email newsletters to interested customers. And copying and pasting data between tools often leads to errors or missed information.

With these workflows, you can automatically send customer data directly from Google Sheets to Brevo, keeping all of your tools updated with no manual effort.

Create Brevo subscribers from new rows added to Google Sheets spreadsheets

Create Brevo subscribers from new rows added to Google Sheets spreadsheets
  • Google Sheets logo
  • Brevo logo
Google Sheets + Brevo

Add Brevo subscribers for new or updated rows in Google Sheets

Add Brevo subscribers for new or updated rows in Google Sheets
  • Google Sheets logo
  • Brevo logo
Google Sheets + Brevo

Alternatively, you might want to back up your customer info stored in Brevo or share it with team members who don't have access to that app. Use this Zap to easily send contact info from Brevo to a sheet of your choice.

Create rows in Google Sheets spreadsheets from new contacts added to lists in Sendinblue

Create rows in Google Sheets spreadsheets from new contacts added to lists in Sendinblue
  • Brevo logo
  • Google Sheets logo
Brevo + Google Sheets

Add contacts from a mailing list or CRM

Do you use a variety of CRM or marketing apps to manage customer data and communication? If so, you know how messy things can get if you're manually trying to keep customer data in sync and up to date across all of your various platforms.

Streamline contact management and make sure every customer gets the right communications by automatically adding customers from apps like Mailchimp or ClickFunnels to Brevo.

Add new Mailchimp subscribers as Brevo subscribers

Add new Mailchimp subscribers as Brevo subscribers
  • Mailchimp logo
  • Brevo logo
Mailchimp + Brevo

Add new ClickFunnels contacts to Brevo

Add new ClickFunnels contacts to Brevo
  • ClickFunnels Classic logo
  • Brevo logo
ClickFunnels Classic + Brevo

Add Brevo subscribers with new HubSpot contacts

Add Brevo subscribers with new HubSpot contacts
  • HubSpot logo
  • Brevo logo
HubSpot + Brevo

Add new Pipedrive contacts as Brevo subscribers

Add new Pipedrive contacts as Brevo subscribers
  • Pipedrive logo
  • Brevo logo
Pipedrive + Brevo

Add subscribers from almost anywhere

You don't want to miss a single potential lead. Fortunately, you can set up automated workflows to pull info from every possible point of contact and add it to Brevo.

If someone on your team uses Google Contacts to keep track of outreach, you can get contacts from there. If you're making sales on Stripe, you can make sure you add them to your email list. Even event invitees can be added to Brevo automatically.

Turn new Stripe customers into SendinBlue contacts

Turn new Stripe customers into SendinBlue contacts
  • Stripe logo
  • Brevo logo
Stripe + Brevo

Create Brevo subscribers from new Eventbrite attendees

Create Brevo subscribers from new Eventbrite attendees
  • Eventbrite logo
  • Brevo logo
Eventbrite + Brevo

Create Brevo subscribers from new or updated Google Contacts

Create Brevo subscribers from new or updated Google Contacts
  • Google Contacts logo
  • Brevo logo
Google Contacts + Brevo

Add Brevo subscribers for new invitee created events in Calendly

Add Brevo subscribers for new invitee created events in Calendly
  • Calendly logo
  • Brevo logo
Calendly + Brevo

If none of the existing automations is exactly what you're looking for, you can also give webhooks a try. While Zapier has thousands of app integrations, there might be an app that's not on Zapier—yet. Webhooks make it easy to create automated workflows for almost any app you use.

Add Brevo subscribers from new caught webhooks

Add Brevo subscribers from new caught webhooks
  • Webhooks by Zapier logo
  • Brevo logo
Webhooks by Zapier + Brevo

Keep your focus on your customers by automating contact management

There's no need to be constantly importing contacts and checking your apps for new subscribers. Brevo is the best place for you to organize those contacts, so let automation collect them all there for you.

With that task out of the way, you can spend your time creating targeted, intriguing marketing materials to engage your customers.

And this is just the start of what you can do with Zapier and Brevo. What will you automate first?

Related reading:

  • Popular ways to automate your email marketing

  • How to connect multiple email marketing tools

  • How to automate your email newsletters and drip campaigns

This article was originally published in September 2023. It was most recently updated in December 2024 by Elena Alston.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'