Building and managing customer relationships can feel like a never-ending task. Delivering targeted marketing campaigns across email, SMS, chat, and beyond is key—but that can quickly become overwhelming if you're not using the right tool.
If you use Brevo (formerly known as Sendinblue) to achieve the above, then you'll know that it's a fantastic marketing automation tool that lets you execute everything from drip campaigns to bulk text alerts.
But Brevo can become even more powerful when you connect it to your other business-critical apps through Zapier. With just a few Zaps—what we call automated workflows—you can collect, store, and update customer information—automatically. Here's how.
New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.
Table of contents
Add contacts to Brevo from forms
Website forms are one of the most important ways businesses generate leads. Not only is it easy for customers to convert with a form, they've already demonstrated interest in hearing from you. You want to take advantage of that interest and reach out to them to continue building that relationship. But you need to get their info into your marketing platform first!
While it might not be too much work to do once, manually adding leads isn't scalable if you have a successful landing page or lead-generating form. Instead of exporting and importing all your form subscribers manually, use these Zaps to instantly send them to Brevo. Scale your processes while keeping customer data current—so no one slips through the cracks.
Create Brevo contacts from new Typeform submissions
Typeform + Brevo
More details
Rather than exporting and importing all your Typeform form subscribers by hand, use this integration to save time and effort. Once active, it automatically adds new contacts to your Brevo account using the details of incoming Typeform entries. Keep your contact data up to date, without the hassle of manual data entry!
Add Brevo subscribers for new form submissions in Webflow
Webflow + Brevo
More details
When someone fills out your form, you'll want to ensure they get added to your email marketing tool for proper follow up. Zapier streamlines this by automatically adding subscribers in Brevo when there are new form submissions in Webflow. You won't have to worry that your new subscribers are getting the right emails anymore.
Add Brevo subscribers from new Google Forms responses
Google Forms + Brevo
More details
Adding subscribers to your marketing campaigns is vital work, but it's also time-consuming and tedious. Skip a step when you use this integration to automatically add a new subscriber to a specific list Brevo as soon as a new response row is added to the bottom of a Google Forms spreadsheet. Pivot from incoming feedback to updated contact lists, hassle free.
Create Brevo subscribers from new Gravity Forms entries
Gravity Forms + Brevo
More details
This Gravity Form-Brevo integration automatically adds leads from Gravity Forms to your Brevo account, getting them into your marketing campaigns with no added clicks or keystrokes. Skip the hassle of tedious manual data entry so that you can stay focused on converting!
Add leads from your website and ads
Ads, lead gen forms, and subscriptions drummed up on social media platforms are all excellent places to connect with leads. They're especially valuable since they've already expressed interest in your product or service.
But your chance of converting those leads into paying customers is much higher the faster you can reach out to them. Add their contacts straight to Brevo with these automated workflows so you can begin outreach immediately.
Create Brevo subscribers from new Facebook Lead Ads leads
Facebook Lead Ads + Brevo
More details
Facebook Lead Ads help you to grow your contacts list with interested contacts, but who has time to manage all that data by hand? With this integration, you won't have to think about how to add new leads to your marketing campaigns - each lead will be automatically added to your Brevo account.
Create Brevo subscribers from new Leadpages leads
Leadpages + Brevo
More details
If you're having trouble keeping up with all your new leads, this integration can help. Once active, it will automatically detect when you receive a form submission on a Leadpages landing page, adding each new lead to your Brevo account. Now you can grow your business by focusing less on manually managing leads and more on your marketing campaigns!
Add new LinkedIn ads leads to Brevo contacts
LinkedIn Ads + Brevo
More details
Keep your contact list up-to-date with this simple automation. When someone fills out a LinkedIn Ads Lead Gen Form, this workflow will add or update them as a contact in your Brevo account. This way, you can manage and nurture all your leads effortlessly in one platform.
Add or update Brevo contacts with new Wix automation rules
Wix + Brevo
More details
Keep your contact creation workflow streamlined, without having to worry about manual data entry. This Zap automatically generates a new contact, or updates an existing contact, in Brevo as soon as a new Wix automation rule triggers in Wix.
Connect Brevo to Google Sheets
While in an ideal world you'd have one app that's a single source of truth for all of your marketing and customer data, the reality is most companies use a variety of tools for different teams and purposes.
If that's the case, then you might use a spreadsheet tool like Google Sheets as a hub for customer data, storing it there until you send the relevant info to other apps and tools. Or you might collect customer data in a spreadsheet for easier review and data analysis.
But, siloing your customer data in a spreadsheet isn't helpful when you're ready to kickstart your marketing activities, like sending out email newsletters to interested customers. And copying and pasting data between tools often leads to errors or missed information.
With these workflows, you can automatically send customer data directly from Google Sheets to Brevo, keeping all of your tools updated with no manual effort.
Create Brevo subscribers from new rows added to Google Sheets spreadsheets
Google Sheets + Brevo
More details
Your time is important. Why waste it by manually compiling your email marketing campaigns? This integration can help, automatically creating a Brevo subscriber for every new row in Google Sheets. Now you can spend your time generating even more business, while still keeping up with contacts in a spreadsheet the way you already do.
Add Brevo subscribers for new or updated rows in Google Sheets
Google Sheets + Brevo
More details
Sometimes you'll need to add contacts from your spreadsheet to your marketing tool. Uploading a list or adding them one by one takes time. Let Zapier help by automatically adding Brevo subscribers when your Google Sheet has new/updated rows.
Alternatively, you might want to back up your customer info stored in Brevo or share it with team members who don't have access to that app. Use this Zap to easily send contact info from Brevo to a sheet of your choice.
Create rows in Google Sheets spreadsheets from new contacts added to lists in Sendinblue
Brevo + Google Sheets
More details
This integration creates spreadsheet rows in Google Sheets from new contacts added to specific lists in Sendinblue.
Add contacts from a mailing list or CRM
Do you use a variety of CRM or marketing apps to manage customer data and communication? If so, you know how messy things can get if you're manually trying to keep customer data in sync and up to date across all of your various platforms.
Streamline contact management and make sure every customer gets the right communications by automatically adding customers from apps like Mailchimp or ClickFunnels to Brevo.
Add new Mailchimp subscribers as Brevo subscribers
Mailchimp + Brevo
More details
Do you want to streamline your email marketing campaigns? Do you want to make sure all of your subscribers are receiving all of your marketing material? This integration will help you do just that, effortlessly. It automatically adds new Mailchimp subscribers as Brevo subscribers.
Add new ClickFunnels contacts to Brevo
ClickFunnels Classic + Brevo
More details
Want to automatically add new contacts to your mailing list? With this integration, you can, using their recent activity on your website as a trigger. You specify the activity: viewing a certain page, accessing a specific funnel etc. We'll track it, and turn the contact performing the activity into a subscriber on SendInBlue. Make it super-easy for leads to receive your marketing emails with this automation.
Add Brevo subscribers with new HubSpot contacts
HubSpot + Brevo
More details
Stop spending valuable time manually entering new contacts to your organization's subscriber list. With this integration, it'll be done for you. Just set it up and Brevo subscribers will be automatically added for new HubSpot contacts. Use that new time you have to work on tasks that matter.
Add new Pipedrive contacts as Brevo subscribers
Pipedrive + Brevo
More details
Your team works hard on your email marketing campaigns. They are powerful tools that help your team close sales. This integration automatically adds new Pipedrive contacts as Brevo subscribers. Now potential customers will automatically begin receiving your emails and will sign up with you faster.
Add subscribers from almost anywhere
You don't want to miss a single potential lead. Fortunately, you can set up automated workflows to pull info from every possible point of contact and add it to Brevo.
If someone on your team uses Google Contacts to keep track of outreach, you can get contacts from there. If you're making sales on Stripe, you can make sure you add them to your email list. Even event invitees can be added to Brevo automatically.
Turn new Stripe customers into SendinBlue contacts
Stripe + Brevo
More details
Synchronize your Stripe account and automatically add Stripe Customers to your SendinBlue account using Zapier. This will allow you to communicate more easily with your customers by email and SMS.
Create Brevo subscribers from new Eventbrite attendees
Eventbrite + Brevo
More details
Stop using CSV files. Use Zapier to automatically add new attendee emails to your Brevo account. Set up this integration, and new attendees from Eventbrite will be sent right to Brevo, automatically.
Create Brevo subscribers from new or updated Google Contacts
Google Contacts + Brevo
More details
Automatically add the latest details for your new or updated contacts in Google Contacts to Brevo. This Zap automatically creates a new subscriber in a given list so that your outreach will stay on target, with no added clicks or keystrokes.
Add Brevo subscribers for new invitee created events in Calendly
Calendly + Brevo
More details
When someone schedules time with you, you'll want to add them to your marketing tool for follow up communications. This integration helps by automatically adding subscribers in Brevo when you have invitees creating events in Calendly. No more worrying that your contact didn't get the needed content before your meeting.
If none of the existing automations is exactly what you're looking for, you can also give webhooks a try. While Zapier has thousands of app integrations, there might be an app that's not on Zapier—yet. Webhooks make it easy to create automated workflows for almost any app you use.
Add Brevo subscribers from new caught webhooks
Webhooks by Zapier + Brevo
More details
Why manually add subscribers to your marketing tool when you can have robots do it for you? All you need is this integration. Set it up, and each time we catch a webhook from a source you specify, we'll use it to automatically create a subscriber on Brevo. Now, your only job will be to watch your list of subscribers grow.
Keep your focus on your customers by automating contact management
There's no need to be constantly importing contacts and checking your apps for new subscribers. Brevo is the best place for you to organize those contacts, so let automation collect them all there for you.
With that task out of the way, you can spend your time creating targeted, intriguing marketing materials to engage your customers.
And this is just the start of what you can do with Zapier and Brevo. What will you automate first?
This article was originally published in September 2023. It was most recently updated in December 2024 by Elena Alston.
