Melissa King

What is organic reach? And is it still useful in 2025?

I spoke to other social media marketers to learn more about the state of organic reach across various platforms. Here's what they had to say.

How to use soundboard on Discord

Here's how to use a Discord soundboard. Plus, how to add sounds and build a custom soundboard.

11 Discord features for better community building

While Discord is great out of the box for most users, you need to use some of the less obvious features to make it work for your community-building strategy.

How to create a Facebook ad strategy (with template)

You need to go in with a solid, clear strategy for each individual Facebook ads campaign you create. To help, I'm sharing a Facebook ad strategy template I've used with clients to help them maintain focus and get the best results.