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Liz Melton

Like many Stanford grads, Liz ventured into tech. She found her place driving content strategy for startups like JumpCloud, BetterUp, Navattic, and Ascend. Outside of writing, she consumes too many true crime podcasts and hikes all over SoCal.

Liz Melton

Liz's articles

App comparisons
HubSpot vs. Pardot: Which is right for your business? [2025]
HubSpot (technically, HubSpot's Marketing Hub) and Pardot (now Salesforce's Marketing Cloud Account Engagement) are two of the top competitors in the world of marketing automation software. Here's how they stack up.
By Liz Melton

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13 min read
App comparisons
SkedPal vs. Motion: Which scheduling app is right for you? [2025]
SkedPal and Motion are designed to optimize your schedule. Here's how these two scheduling apps stack up in practice.
By Liz Melton

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11 min read
Marketing tips
10+ content marketing trends to expect in 2025
I've spent hours talking to other content marketers and clients—and sifting through retrospectives and other musings—to figure out what we might expect for content marketing in 2025.
By Liz Melton

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13 min read
Marketing tips
16 examples of how to surprise and delight your customers
You can't doomscroll LinkedIn without seeing at least one post about "surprising and delighting" customers—but what does that actually mean in practice?
By Liz Melton

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8 min read

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More from Liz

Marketing tips

How to build a LinkedIn marketing strategy from scratch

Having an active LinkedIn presence has all sorts of benefits. Here's how to build your company's LinkedIn strategy.

By Liz Melton

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9 min read

Productivity tips

How trauma affects your work—and what to do about it

Here are four gentle ways to address trauma when it impacts your work.

By Liz Melton

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9 min read

Business tips

Why athletes make the best hires

There are real benefits to having an athlete or former athlete on your workplace team.

By Liz Melton

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7 min read

Business tips

6 unconventional tips for finding new clients

You've already joined online communities, reached out to past clients, and made a flashy website. Learn 6 other ways to boost your client acquisition.

By Liz Melton

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5 min read

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