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Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

Elena Alston

Elena's articles

More from Elena

Automation inspiration

5 ways to automate Grok with Zapier

From enriching leads with online info to creating images from briefs, you can make Grok a hands-on collaborator inside the rest of your tech stack when you automate it.

By Elena Alston

3 min read

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Zapier tutorials

Hack your CRM: Build your own custom reporting without the enterprise costs

Tired of pricey CRM upgrades just to access better reporting? Connect your CRM to Google Sheets or Zapier Tables, and instantly create customized, real-time reports.

By Elena Alston

5 min read

Automation inspiration

6 ways to automate Feathery with Zapier

Here are the best ways to automate Feathery, from subscribing leads to your newsletter to sending them straight to your CRM. 

By Elena Alston

4 min read

The Zapier Paths logo in a white square on an orange background

Zapier feature guides

Zapier Paths: Add conditional logic to your workflows

Paths lets you split an automated workflow into multiple branches, each with its own set of actions—like a choose-your-own-adventure story for your work.

By Elena Alston

6 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'