Amanda is a writer, editor, and content marketer from New York City. She holds a degree in American Studies from Fordham University and started her career in marketing on branded content campaigns for companies such as Nature Valley, Disney, and the NFL.
Outside of the office, Amanda spends her time on things she loves: books, the environment, social justice advocacy, stand-up comedy, ghost tours, and New York Giants football.
Marketing tips
Social listening, branded search volume, backlink profiles, and earned media coverage are just a few metrics to track brand awareness. Read on to learn more.
By Amanda Pell
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11 min read
Business tips
We share 33 best practices for email marketing to help drive click-through rates for your next campaign.
By Amanda Pell
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18 min read
Marketing tips
Customer journey mapping visualizes how customers interact with your brand. Learn how to create an effective customer journey map, or download our free templates.
By Amanda Pell
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14 min read
Productivity tips
We compiled 13 Gmail signature templates and examples and laid out how to install them so your emails will be more polished and professional.
By Amanda Pell
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9 min read
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