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Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.
Allisa Boulette

Allisa's articles

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More from Allisa
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App tips

An exhaustive guide to LinkedIn conversion tracking (and 3 ways to set it up)

Learn how to master LinkedIn conversion tracking, set up your Insight Tag, optimize your campaigns, and automate lead syncing with Zapier for better ROI.

By Allisa Boulette

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6 min read

Business tips

User stories explained: A guide to writing and using them effectively

A user story is a simple description of a feature from the user's perspective. Learn how this Agile product development methodology helps teams build better products.

By Allisa Boulette

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10 min read

Marketing tips

What is chatbot marketing? Benefits, use cases, and strategies

Learn what chatbot marketing is, its benefits, key use cases, tips for getting started, and how to automate your marketing workflows with chatbots and Zapier.

By Allisa Boulette

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12 min read

Best apps

The 6 best customer success tools in 2025

The best customer success tools can help you manage workflows, reduce churn, and improve customer experience. Here are the top tools to consider using.

By Allisa Boulette

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13 min read

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'