Articles that mention "Google Ads"

How SMBs can run ad campaigns like the Fortune 500

Many SMBs can't take advantage of every component of every ad platform—they lack the development resources of their bigger competitors.

I'm a marketer that relies on Google apps. Where should I start with Zapier?

I'm a marketer that relies on Google apps. Where should I start with Zapier? — Lisa B The good news: There are many ways to set up automated marketing workflows for Google apps—now known as Google Workplace—using Zapier.

Staying in front of buyers with Google Customer Match

Customer data is gold for marketers and advertisers. The more you know about a potential buyer, the better you're able to target your offers and drive sales. But it's not enough to have data. You need to be able to use it.

Quickly take action on your Google lead form responses with automation

Google developed an ad extension, called a Google lead form extension, that allows companies to collect information from potential customers from their search ads.

Google Ads: App of the day

There you are, just mindlessly browsing the internet one morning. Suddenly, it's lunchtime, and you've spent half your paycheck on artisan-made, seasonally appropriate cookie cutters—all because you saw a spiffy ad while checking your horoscope.