Select the advertiser account or business account you want to retrieve lead from.

TikTok's Lead Generation enables businesses of all sizes to create seamless interactions to reach prospects in order to convert them into potential customers.

TikTok Lead Generation

Conversion event name. It can be customized.

For example:
SubmitForm, Subscribe, ClickButton, Consult, Register

SHA-256 hashing is required.

The email address, or email addresses of the customer.
Follow the instructions below to obtain a valid value:
Trim any leading and trailing spaces of each email before hashing.
Lowercase all characters before hashing.
Hash the normalized email values using SHA-256.

Example:
- Original: " ALICE_abc@gmail.com "
- Normalized: "alice_abc@gmail.com" (leading and trailing spaces trimmed and lowercased)
- SHA-256 hashed: "848a771458438fc2ec420560d769fb9b9b86851ee338ec56517baabd79d3bb4f"

SHA-256 hashing is required.

The phone number or phone numbers of the customer.
Follow the instructions below to obtain a valid value:
- Normalize the phone number to E.164 format (for example, "+12133734253"). We recommend using [this library](https://github.com/catamphetamine/libphonenumber-js) for E.164 parsing.
- Country code must be included and prefixed with the + sign, without any parentheses or leading 0s. For example, a US phone number should be prefixed with the +1 country code.
- No spaces, letters or symbols except the + for the country code are included.
- SHA-256 hash the phone number after normalizing.

Example:
- Original: "(+1)2133734253"
- Normalized to E.164 format: "+12133734253"
- SHA256 hashed: "9f7ec22d72092cd3c0b58726ed9c2d91b92e51a3f29837508fb2948bb22dd2fd"

Send important customer events directly from your server or CRM to TikTok Event API, allowing you to better optimize for ad performance.

TikTok Conversions

When a new lead is generated in TikTok Lead Generation, this workflow ensures the lead event is promptly sent in the TikTok Conversions app. This automation simplifies your workflow and saves time, allowing you to focus on engaging with potential customers. Make the most of your digital marketing efforts and streamline your lead tracking process with this useful setup.

TikTok Conversions + TikTok Lead Generation

Send new leads from TikTok Lead Generation to TikTok Conversions as lead events

Supported triggers and actions

New Lead

Send Lead Event

About TikTok Conversions

Related categories

About TikTok Lead Generation

Related categories