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Zapier makes it easy to integrate Stripe with SendGrid - no code necessary. See how you can get setup in minutes.

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Stripe
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Stripe
1. Choose trigger event
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SendGrid
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SendGrid
2. Choose action
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1. Select the event
Setup
Test
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Stripe
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Canceled Subscription" from Stripe.

Add your action

An action happens after the trigger—such as "Send Email" in SendGrid.

You’re connected!

Zapier seamlessly connects Stripe and SendGrid, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Stripe + SendGrid integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Stripe and SendGrid

How can I trigger an email in SendGrid using a Stripe event?

You can trigger an email in SendGrid when specific Stripe events occur by setting up a trigger for that event, such as 'New Payment' or 'Payment Failed' in our integration platform. Once the event is triggered, the corresponding action will send an email via SendGrid with your specified template or dynamic content.

Is it possible to customize the content of the emails sent via SendGrid through Stripe triggers?

Yes, you can customize the content of the emails. When you set up the integration, you have options to use dynamic fields from Stripe's data, allowing you to tailor each email based on specific transaction details or customer data.

What are some common use cases for integrating Stripe with SendGrid?

Common use cases include sending automated receipts after a successful payment, notifying customers about subscription renewals, or alerting them regarding failed payment attempts. These actions ensure timely communication with your customers based on Stripe's transactional events.

Do I need any technical skills to set up the Stripe-SendGrid integration?

No advanced technical skills are needed. Our user-friendly interface guides you through selecting triggers and actions so you can connect Stripe and SendGrid without coding expertise. We also provide templates and examples to speed up the setup process.

Can I track responses or engagement from emails sent via this integration?

While our platform focuses on triggering emails based on Stripe events through SendGrid, tracking engagement like opens and clicks would need to be configured within your SendGrid account directly using their analytics tools.

What kinds of alerts can be managed through this integration with Stripe events?

You can manage alerts such as notifying customers when their subscription is about to expire, informing them about invoice payment failures, and reminding them of upcoming billing dates. These alerts help in keeping users informed proactively.

Is there a limit on how many emails I can send via SendGrid when triggered by a Stripe event?

The limits are primarily determined by your current SendGrid plan's sending limits. Our integration does not impose additional restrictions beyond those set by your chosen plans with both providers.

Practical ways you can use Stripe and SendGrid

Send welcome emails to new customers.

When a new customer is added in Stripe, Zapier triggers an email from SendGrid to welcome them. This automation ensures every customer gets timely communication, improving engagement while saving time on manual tasks.

Business Owner
Report high volumes of failed payments.

Set up a trigger in Stripe for failed payments, which sends the data to an IT-defined SendGrid notification list. This improves monitoring and quick incident response.

IT
Engage failed payment users via email.

When a payment fails in Stripe, trigger SendGrid to send a follow-up email. This automation reduces churn by immediately notifying customers to retry, even without manual follow-up, boosting recovery rates.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Stripe triggers, actions, and search
    Canceled Subscription

    Triggers when a subscription is canceled (by a subscriber or due to end of billing period).

    Trigger
    Instant
    Try It
    • Ignore payments intents
      Required
    Trigger
    Instant
    Try It
  • Stripe triggers, actions, and search
    Checkout Session Completed

    Triggers when a checkout session is completed.

    Trigger
    Instant
    Try It
  • Stripe triggers, actions, and search
    Invoice Payment Failed

    Triggers when an invoice payment fails.

    Trigger
    Instant
    Try It
  • Stripe triggers, actions, and search
    New Subscription

    Triggers when a customer is signed up for a new plan.

    Trigger
    Instant
    Try It

Learn how to automate Stripe on the Zapier blog

Learn how to automate SendGrid on the Zapier blog

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stripe logo
About Stripe
Stripe is a developer-friendly way to accept payments online and in mobile apps. Stripe's suite of APIs powers commerce for thousands of companies of all sizes, processing billions of dollars for businesses each year.
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sendgrid logo
About SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems
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