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How Zapier works

Zapier makes it easy to integrate Pardot with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.

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Pardot
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Pardot
1. Choose trigger event
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Webhooks by Zapier
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Webhooks by Zapier
2. Choose action
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1. Select the event
Setup
Test
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Pardot
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Submission" from Pardot.

Add your action

An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.

You’re connected!

Zapier seamlessly connects Pardot and Webhooks by Zapier, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Level up your Pardot to Webhooks by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Pardot + Webhooks by Zapier integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pardot and Webhooks by Zapier

What do I need before integrating Pardot with Webhooks by Zapier?

Before integrating Pardot with Webhooks by Zapier, you need to have an active account in both platforms. In Pardot, ensure you have administrative access to create or modify webhooks. Additionally, understanding the types of triggers you want to set up in Pardot will be helpful for determining how Zapier can facilitate those actions.

How can I trigger a webhook from a specific event in Pardot?

To trigger a webhook from a specific event in Pardot, you'll need to log into your Pardot account and set up an automation rule or a completion action that will signal Zapier's Webhook feature. This setup could be based on actions such as form submissions or changes in prospect fields.

Can I use Zapier to link multiple triggers from Pardot?

Yes, we allow the creation of Zaps that can include multiple triggers from Pardot. For example, you might want a Zap that starts with a new prospect creation and another action like an email opened. Both of these can be linked using multi-step Zaps.

What happens if my webhook fails during integration?

If your webhook fails during the integration process, our platform provides detailed logs and notifications explaining what went wrong. These insights allow you to diagnose issues like incorrect URL setups or authentication errors so you can address them without significant downtime.

How do we handle authentication between Pardot and Webhooks by Zapier?

Authentication typically involves OAuth credentials obtained from your Salesforce account (since Salesforce owns Pardot). In Webhooks by Zapier, you'll need these credentials handy when setting up your connection so that secure data transfers are ensured between the platforms.

Can I filter data sent via webhooks through Zapier?

Yes, our system allows filtering of data sent through webhooks at various stages within your Zaps. Whether you're conditioning certain fields or modifying content prior to it reaching its destination app, such filtering is entirely possible within our interface.

Are there limitations on the type of actions we can automate using this integration?

The primary limitation rests with what both platforms currently support as actions. While nearly any event from submitting forms to updating lead scores can serve as valid triggers in Pardot, it's essential to verify compatibility with the desired end action app in your integration via our extensive list of supported actions.

Practical ways you can use Pardot and Webhooks by Zapier

Centralize Pardot submissions into dashboards

To optimize visibility, every new Pardot form submission triggers a Webhook that feeds data into your custom business dashboard. This provides a bird’s-eye view of marketing efforts, ensuring decision-makers have real-time data handy.

Business Owner
Sync Pardot updates via Webhooks

Keep systems in sync seamlessly. When a new or updated prospect is detected in Pardot, Zapier triggers Webhooks to transmit the relevant data to another system, minimizing discrepancies and manual effort.

IT
Send notifications for new Pardot form submissions

Ensure that urgent marketing form submissions get immediate attention. When there's a new Pardot form submission, Zapier uses Webhooks to send a custom notification or payload to a preferred system or tool, streamlining follow-ups with speed.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • List
      Required
    Trigger
    Polling
    Try It
    • List
      Required
    • Prospect
      Required
    Action
    Write
    • List
      Required
    • Prospect
      Required
    Action
    Write
  • Pardot triggers, actions, and search
    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Polling
    Try It
    • Email Address
      Required
    • First Name
    • Last Name
    • Last Activity At
    • Salutation
    • Campaign
    • Address One
    • Address Two
    • City
    • Zip
    • State
    • Territory
    • Country
    • Website
    • Phone
    • Fax
    • Job Title
    • Department
    • Company
    • Number of Employees
    • Years in Business
    • Industry
    • Notes
    • Comments
    • Source
    • Score
    • Password
    • Account
    • Annual Revenue
    • Is Do Not Email
    • Is Reviewed
    • Is Starred
    • Is Do Not Call
    Action
    Write
    • Name
      Required
    • Campaign
    • Lists
      Required
    • From Name
      Required
    • From Email
      Required
    • Subject Line
      Required
    • Email Body (Text)
      Required
    • Email Body (HTML)
    • Tags
    • Custom Reply-To Address
    • Suppression Lists
    • Scheduled Time
    Action
    Write

Learn how to automate Pardot on the Zapier blog

Learn how to automate Webhooks by Zapier on the Zapier blog

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About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
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About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
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