Connect Pardot and Webflow to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Pardot to Webflow with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Pardot with Webflow - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Pardot.
Add your action
An action happens after the trigger—such as "Create Item" in Webflow.
You’re connected!
Zapier seamlessly connects Pardot and Webflow, automating your workflow.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Frequently Asked Questions about Pardot + Webflow integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pardot and Webflow
How can we trigger Pardot actions from Webflow forms?
By setting up a Zap in Zapier, you can trigger specific actions in Pardot when a form submission occurs in Webflow. For instance, you could have a new prospect created or updated in Pardot whenever someone fills out your Webflow form.
What kind of data can we pass from Webflow to Pardot?
You can pass various data fields such as names, email addresses, and custom field entries from Webflow forms to Pardot. This allows for accurate prospect creation or updates in your Pardot lists.
Is there a way to update existing prospects in Pardot through Webflow?
Yes, when using Zapier to connect Webflow and Pardot, you can set it up so that existing prospects are updated based on triggers like form submissions from Webflow.
Can our integration send data the other way, from Pardot back to Webflow?
Currently, the primary function of the integration focuses on sending data from Webflow into Pardot. You would typically handle reverse operations within each platform separately.
Are there unique triggers available for use from Webflow forms?
Yes, aside from standard form submissions, you can use triggers like specific field values being filled or selection of particular options in multi-choice fields.
How do I ensure my form data is correctly mapped into Pardot?
Within Zapier’s setup process for connecting the two platforms, we guide you through mapping each field correctly. It's important to verify that all necessary fields are matched properly before activating your Zap.
Do we need a developer for integrating these tools together?
No, our solution via Zapier is designed to be user-friendly and doesn’t require any coding skills. The setup process includes step-by-step instructions that simplify the integration between Webflow and Pardot.
Practical ways you can use Pardot and Webflow
Flag website order information in Pardot.
When a new order is placed on a Webflow site, Zapier adds relevant tags or updates a prospect's record in Pardot. This allows for streamlined tracking of buyer activity and helps IT teams align tech systems with active marketing and sales data.
IT
Sync Pardot prospects to Webflow CMS.
When a new prospect is added in Pardot, Zapier automatically updates or creates a corresponding entry in your Webflow CMS collection. This keeps your website's lead showcase or testimonial section up-to-date with verified information, reducing manual effort and ensuring consistency.
Marketing & Marketing OpsCreate prospects in Pardot from Webflow form submissions.
Every time a form is submitted on your Webflow site, Zapier creates a new prospect in Pardot. This automation eliminates manual data entry, speeds up prospect follow-up, and ensures no potential leads are missed.
Sales OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Form Submission
Triggers when a form is submitted.
Try ItTriggerPolling - ListRequired
Try ItTriggerPolling- ListRequired
- ProspectRequired
ActionWrite- ListRequired
- ProspectRequired
ActionWrite
- New Prospect
Triggers when a new Prospect is synced to Pardot.
Try ItTriggerPolling - New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Try ItTriggerPolling - Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
ActionWrite- NameRequired
- Campaign
- ListsRequired
- From NameRequired
- From EmailRequired
- Subject LineRequired
- Email Body (Text)Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
ActionWrite
