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How Zapier works

Zapier makes it easy to integrate Mailchimp with Trustpilot - no code necessary. See how you can get setup in minutes.

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Help
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Mailchimp
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Mailchimp
1. Choose trigger event
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Trustpilot
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Trustpilot
2. Choose action
Mailchimp logo
1. Select the event
Setup
Test
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Mailchimp
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.

Add your action

An action happens after the trigger—such as "Create Invitation" in Trustpilot.

You’re connected!

Zapier seamlessly connects Mailchimp and Trustpilot, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Mailchimp to Trustpilot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Mailchimp + Trustpilot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Trustpilot

How do I set up an integration between Mailchimp and Trustpilot?

To set up an integration between Mailchimp and Trustpilot, you need to use our platform as a bridge. Once you log into your account, create a new Zap and choose Mailchimp as the trigger app. You can select triggers such as 'New Subscriber' or 'Campaign Sent.' Then choose Trustpilot as the action app and decide what actions you'd like, such as 'Send Invitation' or 'Create Review Request.' Follow the prompts to authenticate accounts and map fields accordingly.

What triggers can I use from Mailchimp for the integration?

You can use several triggers from Mailchimp for our integrations, such as when a new subscriber is added to a list, a campaign is sent, or if a specific tag is applied to a subscriber. These triggers help initiate different actions in Trustpilot.

What actions are available in Trustpilot after setting up the integration?

Once the integration is set up, you can execute various actions in Trustpilot, such as sending out review invitations automatically after an email campaign is sent in Mailchimp or creating new review requests based on subscriber activity.

Can I automate sending review invites using this integration?

Yes, by integrating Mailchimp with Trustpilot through our service, you can automate sending review invites. For example, each time a campaign is completed in Mailchimp, an invitation to review can be automatically triggered in Trustpilot.

Is it possible to map subscriber data from Mailchimp to Trustpilot fields?

Certainly! Our platform allows you to easily map fields from Mailchimp subscribers to relevant fields in Trustpilot during setup. This ensures that the right information is passed along with each automated action.

How do I handle authentication for both apps during integration?

During the setup of your Zap (integration), we guide you through securely authenticating each app. You'll need your account credentials handy for both Mailchimp and Trustpilot to allow our system access permission for automated operations.

Are there any common issues that occur during setup of this integration?

Some common issues might include authentication errors due to incorrect logins or outdated permissions settings in either app. Make sure your credentials are current and permissions are correctly configured on both sides before setting up the Zap.

Practical ways you can use Mailchimp and Trustpilot

Engage reviewers with email campaigns.

When a new review is submitted to your Trustpilot, Zapier automatically tags the reviewer in Mailchimp and adds them to a specific email segment. This helps you follow up with customized campaigns aligned to customer feedback or needs.

Business Owner
Request reviews for new subscribers.

When someone subscribes to your Mailchimp email list, Zapier triggers a Trustpilot review request to the subscriber. This automates review collection early in the customer journey, boosting Trustpilot ratings and providing valuable feedback.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Audience
    • Status
    Trigger
    Polling
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Polling
    Try It
    • Store
      Required
    Trigger
    Polling
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Polling
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Polling
    Try It
    • Audience
    • Note_about_samples
    Trigger
    Instant
    Try It
    • Audience
    Trigger
    Instant
    Try It

Learn how to automate Mailchimp on the Zapier blog

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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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About Trustpilot
Trustpilot is the world's most powerful review platform, helping your business collect and easily manage customer reviews. Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn consumer feedback into business results.
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