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Quickly connect Mailchimp to Shopify with a Zapier template.

Our most popular template

Add new Shopify customers to Mailchimp
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Shopify + Mailchimp
Add/update Mailchimp subscribers for new paid orders in Shopify
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Shopify + Mailchimp
Create Mailchimp subscribers for new paid Shopify orders
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Shopify + Mailchimp
Add new Shopify customers to Mailchimp
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Shopify + Mailchimp
Create Shopify blog entries from new Mailchimp campaigns
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Mailchimp + Shopify
Add Mailchimp subscribers from new paid orders in Shopify
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Shopify + Mailchimp

Add new Shopify customers to Mailchimp

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Shopify + Mailchimp

Add/update Mailchimp subscribers for new paid orders in Shopify

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Shopify + Mailchimp

Create Mailchimp subscribers for new paid Shopify orders

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Shopify + Mailchimp

Add new Shopify customers to Mailchimp

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Shopify + Mailchimp

Create Shopify blog entries from new Mailchimp campaigns

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Mailchimp + Shopify

Add Mailchimp subscribers from new paid orders in Shopify

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Shopify + Mailchimp

Remove customers from Mailchimp with new paid orders in Shopify
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Shopify + Mailchimp
Remind customers with Mailchimp about abandoned carts on Shopify
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Shopify + Mailchimp

How Zapier works

Zapier makes it easy to integrate Mailchimp with Shopify - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.

Add your action

An action happens after the trigger—such as "Add Line Item to Order" in Shopify.

You’re connected!

Zapier seamlessly connects Mailchimp and Shopify, automating your workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Mailchimp + Shopify integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Shopify

How do I connect my Mailchimp account with Shopify?

To connect Mailchimp with Shopify, navigate to the integrations section of your Mailchimp account and select Shopify. You will be guided through authorization steps where we request permissions to access your store data for synchronization.

Can I automate sending welcome emails when someone subscribes on my Shopify store?

Yes, once integrated, you can create an automation in Mailchimp that triggers a welcome email when a new subscriber is added through Shopify. This is facilitated by setting up specific triggers during the integration setup.

Is it possible to track purchases made by customers who receive my Mailchimp campaigns?

Absolutely! After integration, we can enable e-commerce tracking that allows you to see purchase details directly in your Mailchimp reports whenever recipients buy from your Shopify store.

How does syncing customer data from Shopify to Mailchimp work?

Customer data sync happens automatically at regular intervals once the integration is set up. We ensure that any changes in customer information like emails and purchase history are consistently updated in both platforms.

Can I segment my audience based on their purchase history in Shopify?

Yes, with the integration, you can segment audiences based on their purchase behaviors recorded in Shopify. Our system allows detailed segmentation for targeted campaigns built around this data.

What happens if I have existing email campaigns running when I integrate with Shopify?

Existing campaigns will continue to run smoothly. On integrating with Shopify, additional data-rich strategies may become available for future campaigns using triggers created during the setup.

Are there any specific products or ecommerce events in Shopify that would automatically trigger an email from Mailchimp?

Yes, actions such as cart abandonment or new order creation can trigger automated emails from Mailchimp if you've set up these rule-based sequences during configuration.

Practical ways you can use Mailchimp and Shopify

Sync new customers with Mailchimp list.

When a new customer makes a purchase on Shopify, Zapier adds their details to a Mailchimp list automatically. This ensures accurate customer acquisition tracking and enables immediate marketing, boosting engagement rates and reducing manual data entry.

Business Owner

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Log Shopify updates in Mailchimp notifications.

When there is a new product or order update in Shopify, Zapier triggers a notification email through Mailchimp. This helps IT teams ensure streamlined communication and keeps them updated on real-time shop changes.

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Tag Shopify customers based on Mailchimp actions.

When a subscriber interacts with a MailChimp email (like clicking a specific link), Zapier automatically tags this customer in Shopify. Marketers can segment Shopify customers based on email engagement, leading to better optimization on targeted campaigns and sales offers.

Marketing & Marketing Ops

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions

- Audience
- Status
Trigger
Polling
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Polling
Try It
- Store
  Required
Trigger
Polling
Try It
- Store
  Required
Trigger
Polling
Try It
- Audience
- Segment or Tag
  Required
Trigger
Polling
Try It
- Audience
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Tag name
  Required
Action
Write
- Tag name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Name
  Required
- Audience
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write
- Blog
  Required
- Blog Entry Status
Trigger
Polling
Try It
Customer Account Enabled
Triggers when a customer account is enabled.
Trigger
Instant
Try It
- Abandoned Cart Age (Hours)
  Required
Trigger
Polling
Try It
New Company
Triggers when a new company is created.
Trigger
Instant
Try It
New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Trigger
Instant
Try It
New Paid Order
Triggers when an order is paid (with line item support).
Trigger
Instant
Try It
New Product
Triggers when a product is created.
Trigger
Instant
Try It
Updated Customer
Triggers when a customer's information is updated.
Trigger
Instant
Try It
- Inventory Item
Trigger
Instant
Try It
Updated Product
Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.
Trigger
Instant
Try It
- Order ID
  Required
- Type of Line Item to Add
  Required
- Reason for Edit
- Notify the Customer?
Action
Write
- Blog
  Required
- Campaign Name
- Author Name
  Required
- Content
  Required
- Featured Image URL
- Excerpt/Summary
- Tag(s)
- Is Published?
Action
Write
- Product ID
  Required
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
- Tax Code
Action
Write
- Email Address
  Required
- Product
  Required
- Product Variant
- Product Quantity
- Campaign Name
- Price
- Weight in Grams
- Note
  Required
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tag(s)
- Shipping_address_instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Billing_address_instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
Action
Write
- Initial Value
  Required
- Code
- Customer ID
- Expiry Date
- Note
  Required
- Template Suffix
Action
Write
- Email Address
  Required
- Product
  Required
- Product Variant
- SKU (Stock Keeping Unit)
- Product Quantity
- Campaign Name
- Price
- Weight in Grams
- Price
- Rate
- Title
- Note
  Required
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tag(s)
- Buyer Accepts Marketing?
- Shipping_address_instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - Country Code
- Shipping Address - State/Province/Region
- Shipping Address - State/Province/Region Code
- Shipping Address - Postal/Zip code
- Billing_address_instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - Country Code
- Billing Address - State/Province/Region
- Billing Address - State/Province/Region Code
- Billing Address - Postal/Zip code
- Send_receipt
- Send_fulfillment_receipt
- Location
  Required
- Inventory_behaviour
- Financial_status
- Fulfillment Status
- Code
- Title
- Price
- Discounted Price
- Source
Action
Write
- Product
  Required
- Channel ID
  Required
- Publish Date
Action
Write
- Order ID
  Required
- Amount
- Currency
- Type
- Parent Transaction
- Warning
- Gateway
Action
Write
- Product Variant
  Required
- Unit Cost
- Track Inventory
- SKU (Stock Keeping Unit)
- Requires Shipping
- Country of Origin
- Province/State of Origin
Action
Write
- Product
  Required
- Product Variant
- Price
- Compare at Price
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Tax Code
- Charge Tax On This Variant?
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Query - Name
- Query - Confirmation Number
- Query - Email
- Query - Customer ID
- Query - Location ID
- Query - SKU
- Query - Order ID
- Sort Key
- Reverse?
- Raw Query
Action
Search
- Order ID
  Required
Action
Search
- Order ID
  Required
Action
Search
- Product Titles
  Required
Action
Search
- Product Titles
  Required
Action
Search
- Product ID
  Required
- Campaign Name
Action
Search
- Copy
- Campaign Name
- Product_type
  Required
- Vendor
  Required
- Status
- Product Description
- Tag(s)
- Collection ID
- Handle
- Note
  Required
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Search or write

- Audience
- Trigger each time a subscriber opens an email
Trigger
Polling
Try It
New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Polling
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Audience
Trigger
Instant
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email Address
  Required
- Tag name
  Required
- Properties
Action
Write
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Audience
- Email Address
  Required
- Note
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Name
  Required
- Audience
Action
Search
- Audience
- Tag name
  Required
Action
Search or write
New Blog
Triggers when a new blog is added to your Shopify store.
Trigger
Polling
Try It
New Customer
Triggers when a new customer is added to your Shopify account.
Trigger
Polling
Try It
- Risk Level
Trigger
Polling
Try It
New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Trigger
Instant
Try It
New Draft Order
Triggers when a new draft order is created
Trigger
Instant
Try It
New Order
Triggers when an order is created (with line item support).
Trigger
Instant
Try It
New Refund
Triggers when a refund or partial refund occurs.
Trigger
Instant
Try It
New Tag Added to Customer
Triggers when a new tag is added to a customer.
Trigger
Polling
Try It
Updated Draft Order
Triggers when a draft order is updated.
Trigger
Instant
Try It
Updated Order
Triggers when an order is updated (with line item support).
Trigger
Instant
Try It
Updated Tag in Order
Triggers when a tag has either been added or removed from an order.
Trigger
Instant
Try It
- Customer
  Required
- Tag(s)
- Overwrite existing tags?
Action
Write
- Tag name
  Required
- ExternalId
- Note
  Required
- Company_contact
- Email Address
  Required
- Contact First Name
- Contact Last Name
- Phone
- Campaign Name
- Contact_locale
- Location
- Billing same as shipping address?
- Company_shippingAddress
- Shipping Address Line 1
- Shipping Address Line 2
- Shipping Address City
- Shipping Address Country Code
- Shipping_firstName
- Shipping_lastName
- Shipping Address Phone
- Shipping Address Recipient
- Shipping Address Zip
- Shipping Address Zone Code
- Location External ID
- Location_locale
- Location_name
- Location_note
- Location_phone
- TaxRegistrationId
Action
Write
- First Name
- Last Name
- Email Address
  Required
- Customer Phone
- Company
  Required
- Street Address
- Address2
- City
  Required
- State
- State/Province Code
- Country
  Required
- Zip
  Required
- Phone
- Tag(s)
- Note
  Required
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Write
- Order ID
  Required
- Fulfillment Order ID
  Required
- Notify Customer
- Address1
  Required
- Address2
- City
  Required
- Country Code
- State/Province Code
- Zip
  Required
- Tracking Company
- Tracking Number
- Tracking URL
Action
Write
- Adjust or Set quantity?
  Required
- Tag name
  Required
- The reason for the quantity changes
  Required
- Location
  Required
- Product
  Required
- Product Variant
  Required
- Product Quantity
Action
Write
- Campaign Name
- Product_type
  Required
- Vendor
  Required
- Status
- Product Description
- Tag(s)
- Collection ID
- Handle
- Note
  Required
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Customer
  Required
- Tag(s)
Action
Write
- Customer ID
- First Name
- Last Name
- Email Address
  Required
- Company
  Required
- Default Address
- Street Address
- Address2
- City
  Required
- State
- State/Province Code
- Country
  Required
- Zip
  Required
- Tag(s)
- Phone
- Note
  Required
- Tax Exempt
- Tax Exemptions
- Accepts Marketing
- Send Account Invite Email
Action
Write
- Order ID
  Required
- Email Address
  Required
- Note
  Required
- Phone
- Buyer Accepts Marketing?
- Remove Customer from Order?
- Tag(s)
- Additional Details
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Company
- Shipping Address - Country
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Latitude
- Shipping Address - Longitude
- Shipping Address - Name
- Shipping Address - Phone
- Shipping Address - State/Province/Region
- Shipping Address - State/Province/Region Code
- Shipping Address - Postal/Zip code
Action
Write
- Product
  Required
- Campaign Name
- Product_type
  Required
- Vendor
  Required
- Status
- Product Description
- Tag(s)
- Category
- Collections to Join
- Collections to Leave
- Handle
- Redirect Handle?
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Tag name
  Required
- Email Address
  Required
Action
Search
- Order ID
  Required
- Include Closed Fulfillment Orders
Action
Search
- Owner_resource
  Required
- Owner_id
  Required
Action
Search
- Ids
  Required
Action
Search
- Copy
- Campaign Name
Action
Search
- SKU (Stock Keeping Unit)
Action
Search
- Tag name
  Required
- Email Address
  Required
- First Name
- Last Name
- Customer Phone
- Company
  Required
- Street Address
- Address2
- City
  Required
- State
- State/Province Code
- Country
  Required
- Zip
  Required
- Phone
- Tag(s)
- Note
  Required
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Search or write
- Product ID
  Required
- Campaign Name
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
- Tax Code
Action
Search or write

Learn how to automate Mailchimp on the Zapier blog

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About Mailchimp

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

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About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.

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Connect Mailchimp to Shopify on the world's largest no-code automation platform

Explore Mailchimp + Shopify Integrations

google-forms

Connect Mailchimp and Shopify to unlock the power of automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Add new Shopify customers to Mailchimp

Add/update Mailchimp subscribers for new paid orders in Shopify

Create Mailchimp subscribers for new paid Shopify orders

Add new Shopify customers to Mailchimp

Create Shopify blog entries from new Mailchimp campaigns

Add Mailchimp subscribers from new paid orders in Shopify

Add new Shopify customers to Mailchimp

Add/update Mailchimp subscribers for new paid orders in Shopify

Create Mailchimp subscribers for new paid Shopify orders

Add new Shopify customers to Mailchimp

Create Shopify blog entries from new Mailchimp campaigns

Add Mailchimp subscribers from new paid orders in Shopify

Remove customers from Mailchimp with new paid orders in Shopify

Remind customers with Mailchimp about abandoned carts on Shopify

How Zapier works

Choose a trigger

Add your action

You’re connected!

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Make work flow with AI

Frequently Asked Questions about Mailchimp + Shopify integrations

Practical ways you can use Mailchimp and Shopify

Sync new customers with Mailchimp list.

Log Shopify updates in Mailchimp notifications.

Tag Shopify customers based on Mailchimp actions.

Supported triggers and actions

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How to add Mailchimp subscribers from a webhook

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Connect Mailchimp to Shopify on the world's largest no-code automation platform

Explore Mailchimp + Shopify Integrations

Explore Mailchimp + Shopify Integrations