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How Zapier works

Zapier makes it easy to integrate Luma with Mailchimp - no code necessary. See how you can get setup in minutes.

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Luma
Luma logo
Luma
1. Choose trigger event
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Mailchimp
Mailchimp logo
Mailchimp
2. Choose action
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1. Select the event
Setup
Test
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Luma
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Event Updated" from Luma.

Add your action

An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.

You’re connected!

Zapier seamlessly connects Luma and Mailchimp, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Luma + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Luma and Mailchimp

How can I integrate Luma with Mailchimp?

You can integrate Luma with Mailchimp by using Zapier to set up automated workflows, known as Zaps, which connect the two platforms. You'll choose a trigger event in Luma, such as 'New Event Created', and then select an action in Mailchimp, like 'Add Subscriber to List', to complete the integration.

What triggers are available for Luma in a Mailchimp integration?

When integrating Luma with Mailchimp, you can use triggers such as 'New Event Created' or 'New RSVP Received'. These trigger actions will prompt a response in Mailchimp, such as adding new subscribers or updating existing subscriber information.

Which actions can be performed in Mailchimp following a Luma trigger?

Once a trigger from Luma is activated (e.g., 'New Attendee Registered'), you can perform several actions in Mailchimp like adding the attendee's email to a mailing list, updating contact information, or sending out automated emails or campaigns.

Do I need any coding skills to connect Luma and Mailchimp?

No coding skills are required. Our integration via Zapier allows you to connect Luma and Mailchimp using simple steps. You just have to pick your desired triggers and actions using dropdown menus. The platform handles the rest.

Can I automate email campaigns in Mailchimp based on events created in Luma?

Yes, you can automate email campaigns by setting up a Zap where an event creation in Luma acts as the trigger. This could automatically start an email campaign related to that event using the templates and settings configured within your Mailchimp account.

Is it possible to update subscriber data automatically when someone RSVPs on Luma?

Absolutely. When someone RSVPs on a Luma event, it can be set as a trigger that updates subscriber details or adds new subscribers automatically in your designated list on Mailchimp.

How do I handle errors during the integration setup between Luma and Mailchimp?

Errors during setup usually arise from improper configurations. We recommend double-checking your chosen triggers and actions for accuracy. If errors persist, our support team is available to help resolve any issues quickly.

Practical ways you can use Luma and Mailchimp

Update Mailchimp audiences when event details change

When you update an event in Luma, Zapier will create or update an audience in Mailchimp. This ensures your communication efforts remain consistent and aligned with the latest event details, helping you maintain engagement and avoid confusion.

Business Owner
Add new event registrants to a Mailchimp audience

When someone registers for your Luma event, Zapier will add them as a subscriber to a Mailchimp audience. This helps streamline targeted email marketing efforts without having to manually import registrant information, saving time and keeping information accurate.

Marketing & Marketing Ops
Notify project managers of email responses from event invitees

When a recipient responds to a Mailchimp campaign invitation, Zapier can send an alert to project managers. This ensures timely follow-ups and improved delegation for event planning.

Project Management

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Luma triggers, actions, and search
    Event Guest Updated

    Triggers when a guest registers for your event, joins the event or updates their registration.

    Trigger
    Polling
    Try It
    • Audience
    • Status
    Trigger
    Polling
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Polling
    Try It
  • Luma triggers, actions, and search
    Calendar Member Updated

    Triggers when someone subscribes to your calendar.

    Trigger
    Polling
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Polling
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Polling
    Try It

Learn how to automate Mailchimp on the Zapier blog

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luma logo
About Luma
Luma is an event management app that gives you the tools to host delightful events.
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mailchimp logo
About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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