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How Zapier works

Zapier makes it easy to integrate Klaviyo with WPForms - no code necessary. See how you can get setup in minutes.

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Help
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Klaviyo
Klaviyo logo
Klaviyo
1. Choose trigger event
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WPForms
WPForms logo
WPForms
2. Choose action
Klaviyo logo
1. Select the event
Setup
Test
Klaviyo logo
Klaviyo
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Event" from Klaviyo.

Add your action

An action happens after the trigger—such as "API Request (Beta)" in WPForms.

You’re connected!

Zapier seamlessly connects Klaviyo and WPForms, automating your workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Klaviyo to WPForms integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Klaviyo + WPForms integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and WPForms

How do I integrate Klaviyo with WPForms?

To integrate Klaviyo with WPForms, you need to use our platform to create a connection where a new form submission in WPForms can trigger an action in Klaviyo. You can set it up so that whenever a visitor submits a form, their information is automatically added or updated in your Klaviyo lists.

Can I add multiple actions in Klaviyo for a single WPForms submission?

Yes, you can configure multiple actions within Klaviyo for a single WPForms submission. For instance, after capturing an email through a form, you can add the subscriber to different lists or initiate specific workflows such as sending a welcome email and updating user properties simultaneously.

What type of data from WPForms can be sent to Klaviyo?

You can send various types of data from WPForms to Klaviyo, including contact information like name and email, as well as custom fields if they have been captured through the form. This data helps personalize your marketing efforts in Klaviyo.

Is it possible to trigger automated emails in Klaviyo based on WPForms submissions?

Yes, one of the key features we offer is the ability to trigger automated emails in Klaviyo when there is a new form submission from WPForms. This allows you to instantly engage with your audience by sending them relevant information based on their inquiries or interests.

Do I need any coding skills to integrate Klaviyo with WPForms using your platform?

No coding skills are required. Our interface is designed for ease of use with step-by-step instructions that guide you through setting up triggers and actions without needing technical expertise.

How often will data sync between WPForms and Klaviyo when using your integration?

The synchronization typically occurs almost immediately after an event in WPForms. This ensures that your mailing list and contact details are updated promptly, enabling timely engagement with your audience.

Can I filter which submissions from WPForms get sent to Klaviyo?

Yes, you have the ability to set filters on which submissions should be sent over to Klaviyo. For example, you might only want forms that include an email address or meet specific conditions such as consent given by the user before being added to any mailing list.

Practical ways you can use Klaviyo and WPForms

Create segmented lists from form submissions.

When a new form entry is submitted via WPForms, Zapier adds the customer to a specific segment in Klaviyo based on form details. This helps business owners create targeted campaigns, improving conversion rates and maintaining customer satisfaction.

Business Owner
Add new form signups to email list.

When someone submits a form via WPForms, Zapier automatically adds them as a new profile to Klaviyo and subscribes them to your email list. This ensures you can nurture leads and grow your audience effortlessly, improving your email engagement metrics.

Marketing & Marketing Ops
Inform stakeholders about new form data.

When WPForms receives a new form entry, Zapier triggers an event in Klaviyo that can notify project stakeholders or update their profiles. This ensures that project data is always up-to-date, reducing communication gaps.

Project Management

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Channel
    Trigger
    Polling
    Try It
    • Tag
      Required
    • List
      Required
    Action
    Write
    • List Name
      Required
    Action
    Write
    • Audience Type
    Trigger
    Polling
    Try It
    • Profile ID
      Required
    • List
      Required
    Action
    Write
    • Tag
      Required
    • Segment
      Required
    Action
    Write
    • Email
    • First_name
    • Last_name
    • Phone_number
    • Title
    • Organization
    • City
    • Region
    • Country
    • Zip
    • Image URL
    • Unique_id
    • Custom_properties
    • Consent to subscribe to Channel
    • SMS Subscription Type
    Action
    Write

Learn how to automate Klaviyo on the Zapier blog

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About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
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About WPForms
WPForms is a drag and drop online form builder for WordPress that allows you to easily create contact forms, email subscription forms, billing forms, donation forms, online order forms, and more.
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