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How Zapier works

Zapier makes it easy to integrate Kit with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.

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Kit
Kit logo
Kit
1. Choose trigger event
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Webhooks by Zapier
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Webhooks by Zapier
2. Choose action
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1. Select the event
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Kit
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Subscriber" from Kit.

Add your action

An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.

You’re connected!

Zapier seamlessly connects Kit and Webhooks by Zapier, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Practical ways you can use Kit and Webhooks by Zapier

Mark subscribers as converted through webhooks

When a new webhook event indicates a successful transaction, Zapier can mark a corresponding subscriber in Kit as converted. This helps streamline customer management by ensuring your subscribers' status reflects their journey, saving you time and reducing the chance of errors.

Business Owner
Try it
Add webhook data to new email sequences

Whenever a Webhook event contains specific data, Zapier can automatically add the subscriber to a dedicated email sequence in Kit. This ensures quick and targeted marketing responses based on real-time Webhook data.

Marketing & Marketing Ops
Add new purchases via webhooks

When you receive purchase information from a Webhook in real-time, Zapier can add a new purchase record to Kit. This keeps sales data updated and allows you to track transactions more efficiently.

Sales Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
      Required
    Trigger
    Instant
    Try It
    • Form
      Required
    Trigger
    Instant
    Try It
    • Form
      Required
    Trigger
    Instant
    Try It
  • Kit triggers, actions, and search
    New Unsubscribe

    Triggers when a subscriber unsubscribes from your emails.

    Trigger
    Instant
    Try It
  • Kit triggers, actions, and search
    New Purchase

    Triggers when a new purchase is added to your account.

    Trigger
    Instant
    Try It
  • Kit triggers, actions, and search
    New Subscriber

    Triggers when a new subscriber is confirmed within your account (has completed any applicable double opt-ins).

    Trigger
    Instant
    Try It
    • Form
      Required
    Trigger
    Instant
    Try It
    • Form
      Required
    • Email
      Required
    • First Name
    • Optin to Sequence
    Action
    Write

Learn how to automate Kit on the Zapier blog

Learn how to automate Webhooks by Zapier on the Zapier blog

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About Kit
Kit is an email marketing platform for professional bloggers. Easily create email sequences, tag subscribers, grow your list, and automate your email marketing.
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About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
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