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How Zapier works

Zapier makes it easy to integrate Gravity Forms with Pardot - no code necessary. See how you can get setup in minutes.

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Gravity Forms
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Gravity Forms
1. Choose trigger event
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Pardot
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Pardot
2. Choose action
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1. Select the event
Setup
Test
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Gravity Forms
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Form Submission" from Gravity Forms.

Add your action

An action happens after the trigger—such as "Add Prospect to List" in Pardot.

You’re connected!

Zapier seamlessly connects Gravity Forms and Pardot, automating your workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gravity Forms to Pardot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Gravity Forms + Pardot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gravity Forms and Pardot

How can I integrate Gravity Forms with Pardot using our platform?

You can integrate Gravity Forms with Pardot by creating a Zap. Our platform allows you to set up a trigger in Gravity Forms, such as a new form submission, which then activates an action in Pardot, like creating or updating a prospect.

What types of triggers are available for Gravity Forms?

We support triggers like 'New Form Submission' in Gravity Forms. This means every time someone fills out your form, our platform can automatically initiate actions in other apps like Pardot.

Are there any specific actions supported for Pardot when integrating with Gravity Forms?

Yes, when you connect Gravity Forms to Pardot through our platform, you can perform actions such as creating a new prospect or updating an existing one. This ensures your database stays current with minimal effort.

Do I need coding skills to integrate Gravity Forms and Pardot?

No coding skills are required. Our user-friendly interface allows you to set up integrations between Gravity Forms and Pardot using simple trigger-and-action steps without any technical expertise.

Is it possible to update existing prospects in Pardot when someone resubmits a form on Gravity Forms?

Absolutely! You can configure the integration so that every time a form is resubmitted on Gravity Forms, the corresponding prospect record is automatically updated in Pardot through our system.

Can I set up conditional logic for my forms when integrating with Pardot?

Yes, our platform supports conditional logic which enables you to execute different actions based on specific criteria from your form submissions before sending data over to Pardot.

How secure is the integration between Gravity Forms and Pardot?

We prioritize data security and ensure that all information transferred between Gravity Forms and Pardot is encrypted and processed securely at all stages of the integration.

Connect Gravity Forms and Pardot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Form
      Required
    • Use Admin Field Labels?
    Trigger
    Instant
    Try It
    • Form
      Required
    Action
    Write
  • Pardot triggers, actions, and search
    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Polling
    Try It
    • Form
      Required
    Action
    Write
    • List
      Required
    Trigger
    Polling
    Try It
    • List
      Required
    • Prospect
      Required
    Action
    Write

Learn how to automate Gravity Forms on the Zapier blog

Learn how to automate Pardot on the Zapier blog

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About Gravity Forms
Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.
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About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
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