Connect GoTo Webinar and Salesforce to unlock the power of automation
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Set up your first integration
Quickly connect GoTo Webinar to Salesforce with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate GoTo Webinar with Salesforce - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Attendee" from GoTo Webinar.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects GoTo Webinar and Salesforce, automating your workflow.
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Frequently Asked Questions about GoTo Webinar + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with GoTo Webinar and Salesforce
Can I automatically create a Salesforce lead when someone registers for a GoTo Webinar session?
Yes, you can set up a trigger that creates a new Salesforce lead whenever someone registers for a GoTo Webinar session. This ensures that all potential customer data is seamlessly transferred into your CRM without manual entry.
Is it possible to update Salesforce records based on GoTo Webinar attendance?
Absolutely, our integration allows you to update existing Salesforce records based on the attendance data received from GoTo Webinar sessions. You can set actions that modify specific fields such as ‘Last Attended Webinar’ or ‘Engagement Score’.
How do I ensure duplicate leads are not created in Salesforce from webinar registrations?
To prevent duplicates, we recommend using the 'Find Lead' search action before creating a new lead in Salesforce. This action searches for an existing record, and if found, updates it instead of creating a duplicate.
Can I use custom fields in Salesforce to capture data from GoTo Webinar registrations?
Yes, our integration supports the use of custom fields. When setting up an action to create or update leads or contacts in Salesforce, you can map custom questions or registration responses from GoTo Webinar directly into your custom fields in Salesforce.
What triggers are available for GoTo Webinar within this integration?
Available triggers include 'New Attendee', 'New Registrant', and 'New Session'. These triggers help initiate workflows as soon as the specified event occurs within your GoTo Webinar account.
Are there pre-configured templates for connecting GoTo Webinar with Salesforce?
We offer several pre-configured Zap templates designed to connect GoTo Webinar with Salesforce quickly. These templates provide common integrations like attendee tracking and automated follow-up tasks, allowing you to skip setup steps and get started immediately.
How can I track no-shows from my webinars directly in Salesforce?
Our integration allows you to send no-show details directly into Salesforce by setting up an action triggered after each webinar session is completed. You can then update attendee status as 'Did Not Attend' within relevant contact or lead records.
Practical ways you can use GoTo Webinar and Salesforce
Sync webinar attendees with Salesforce.
When a new attendee joins a webinar in GoTo Webinar, Zapier automatically creates or updates the corresponding contact in Salesforce. This integration ensures that your Salesforce records are always up-to-date with the latest webinar interactions, saving time on manual data entry and helping maintain accurate CRM data.
IT
Capture webinar registrations in Salesforce.
When someone registers for a webinar in GoTo Webinar, Zapier automatically creates a new lead in Salesforce. This ensures every potential customer is captured and visible to your marketing and sales teams, streamlining your lead management process and improving conversion tracking.
Marketing & Marketing OpsUse Salesforce updates to inform webinar topics.
When an opportunity stage changes in Salesforce, Zapier triggers a creation of a new webinar draft in GoTo Webinar with relevant information. This automation helps project managers quickly organize webinars that align with key sales goals, enhancing team coordination and client communication.
Project ManagementSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- WebinarRequired
Try ItTriggerPolling- New Upcoming Webinar
Triggers when you add a new upcoming webinar.
Try ItTriggerPolling - WebinarRequired
- RegistrantRequired
ActionWrite- WebinarRequired
- Email AddressRequired
ActionSearch
- WebinarRequired
Try ItTriggerPolling- WebinarRequired
- Source
ActionWrite- TitleRequired
- Description
- Time Zone
- Start TimeRequired
- End TimeRequired
- Webinar TypeRequired
ActionWrite- Start TimeRequired
- TitleRequired
ActionSearch
