Skip to content

Connect Google Sheets and Pardot to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Sheets with Pardot - no code necessary. See how you can get setup in minutes.

100%
Help
Google Sheets logo
Google Sheets
Google Sheets logo
Google Sheets
1. Choose trigger event
Pardot logo
Pardot
Pardot logo
Pardot
2. Choose action
Google Sheets logo
1. Select the event
Setup
Test
Google Sheets logo
Google Sheets
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Spreadsheet Row (Team Drive)" from Google Sheets.

Add your action

An action happens after the trigger—such as "Add Prospect to List" in Pardot.

You’re connected!

Zapier seamlessly connects Google Sheets and Pardot, automating your workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Sheets to Pardot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Google Sheets + Pardot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Sheets and Pardot

How do I integrate Google Sheets with Pardot?

To integrate Google Sheets with Pardot, we utilize automation tools to create workflows that connect the two platforms. You'll need to set up a trigger in Google Sheets, such as a new or updated spreadsheet row, and an action in Pardot that could include creating or updating prospect data. Our platform guides you through configuring these triggers and actions step-by-step.

Can I update a Pardot prospect from changes in a Google Sheet?

Yes, you can update a prospect in Pardot based on changes made in a Google Sheet. By setting up a trigger for when a row is modified or added in your spreadsheet, you can create an action that updates corresponding fields for a prospect within your Pardot account.

Is it possible to create new prospects in Pardot from Google Sheets entries?

Absolutely! You can automate the creation of new prospects within Pardot whenever new rows are added in your Google Sheet. Just set up the appropriate triggers and actions to map the spreadsheet data to the corresponding fields in Pardot.

What kind of data can be transferred from Google Sheets to Pardot?

You can transfer any type of data that is required for managing prospects as long as it corresponds with available fields in Pardot. Common examples include names, email addresses, phone numbers, and custom field information.

Are there any limitations to syncing data between Google Sheets and Pardot?

While our integration allows extensive data synchronization between the platforms, there are limits on API calls per day by both Google Sheets and Pardot, which might affect large volume operations. It's essential to understand these limits when planning bulk updates or creations.

How are errors handled during the integration process?

We offer detailed error logging and notifications so you can quickly identify issues when syncing data between Google Sheets and Pardot. For each failed operation during integration tasks, specific error messages will guide you towards resolving the uncovered issues.

Can I track changes made by integrations between Google Sheets and Pardot?

Yes, changes made via integrations are typically tracked within both platforms' activity logs. This ensures transparency and allows you to audit actions taken through automation workflows effectively.

Practical ways you can use Google Sheets and Pardot

Monitor marketing leads in Google Sheets.

When there is a new lead submission through a Pardot form, Zapier can automatically add it to a Google Sheets document. This saves time for business owners by centralizing lead information, allowing them to better assess marketing campaigns' effectiveness without digging through multiple systems.

Business Owner
Sync spreadsheet updates with Pardot prospects.

Whenever a row is updated or added in a Google Sheets spreadsheet, Zapier can automatically update or create a new Prospect in Pardot. Automating this ensures accurate data sync, reduces manual entry errors, and enables timely analysis for IT teams.

IT
Track leads in Google Sheets from Pardot.

When a new lead is created in Pardot, Zapier can automatically add it to a Google Sheets spreadsheet. This workflow helps marketers keep track of new prospects and organize their outreach strategies without manually exporting data. By having all leads in one centralized location, marketers can focus on nurturing and converting prospects.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Polling
    Try It
    • No_team_drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Trigger column
    Trigger
    Instant
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Column_name
      Required
    • Index
    Action
    Write
    • No_team_drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Instant
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Trigger column
    Trigger
    Polling
    Try It
    • Drive
    • Spreadsheet
      Required
    Trigger
    Polling
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Use Timezone set up on the spreadsheet to format date values?
    Action
    Write

Learn how to automate Google Sheets on the Zapier blog

Learn how to automate Pardot on the Zapier blog

google-sheets logo
google-sheets logo
About Google Sheets
Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.
Related categories
Similar apps
Zapier Tables integrationsZapier Tables integrations
Zapier Tables
Databases, Spreadsheets, Zapier
Zoho Creator integrationsZoho Creator integrations
Zoho Creator
App Builder, Zoho
Smartsheet integrationsSmartsheet integrations
Smartsheet
Spreadsheets
pardot logo
pardot logo
About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
Related categories
Similar apps
HubSpot integrationsHubSpot integrations
HubSpot
Marketing Automation
Intercom integrationsIntercom integrations
Intercom
Customer Support
Autopilot Journeys integrationsAutopilot Journeys integrations
Autopilot Journeys
Marketing Automation

Connect Google Sheets to Pardot on the world's largest no-code automation platform

Google Logo Sign up with Google