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Zapier makes it easy to integrate Google Analytics 4 with Stripe - no code necessary. See how you can get setup in minutes.

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Google Analytics 4 logo
Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
Stripe logo
Stripe
Stripe logo
Stripe
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Cancel Subscription" in Stripe.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Stripe, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Analytics 4 + Stripe integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Stripe

How do I connect Google Analytics 4 with Stripe using our platform?

To connect Google Analytics 4 with Stripe, first, create a new Zap and choose Stripe as the trigger app. Select the appropriate trigger event, such as 'New Payment.' Then, connect your Stripe account. Next, set up the action by selecting Google Analytics 4 as the action app and configuring your desired event tracking with parameters like 'Event Name' and 'Client ID.'

What triggers can I use from Stripe to send data to Google Analytics 4?

We support multiple triggers from Stripe, including 'New Payment,' 'New Subscription,' and 'Updated Customer.' These events allow you to automate data transfer from Stripe to Google Analytics 4 seamlessly.

Can I customize which events are tracked in Google Analytics 4 from Stripe?

Yes, you can customize the events that are tracked in Google Analytics 4. When setting up your Zap, you define specific actions based on events like payments or subscriptions in Stripe and map them to corresponding Google Analytics 4 events.

Do I need any coding skills to integrate GA4 with Stripe through your platform?

No coding skills are required. Our platform provides an intuitive interface where you can set up connections between GA4 and Stripe using pre-defined triggers and actions without writing any code.

What kind of data can be transferred from Stripe to GA4?

You can transfer various types of data from Stripe to GA4, including transaction details, customer information, subscription status changes, and more via specific trigger events that you configure.

Is it possible to track refunds processed in Stripe within Google Analytics 4?

Yes, it's possible to track refunds. You need to set up a Zap with 'Refunded Charge' as the trigger event in Stripe which then sends this information as a custom event in GA4.

How often does data sync between Google Analytics 4 and Stripe once integrated?

Data syncing typically occurs in real time once triggers such as new charges or refunds occur in your connected apps.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Api_docs_info
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
  • Stripe triggers, actions, and search
    Canceled Subscription

    Triggers when a subscription is canceled (by a subscriber or due to end of billing period).

    Trigger
    Instant
    Try It

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Stripe on the Zapier blog

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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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stripe logo
stripe logo
About Stripe
Stripe is a developer-friendly way to accept payments online and in mobile apps. Stripe's suite of APIs powers commerce for thousands of companies of all sizes, processing billions of dollars for businesses each year.
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