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Connect Google Analytics 4 and Microsoft Dynamics 365 CRM to unlock the power of automation

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Zapier makes it easy to integrate Google Analytics 4 with Microsoft Dynamics 365 CRM - no code necessary. See how you can get setup in minutes.

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Google Analytics 4 logo
Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
Microsoft Dynamics 365 CRM logo
Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM logo
Microsoft Dynamics 365 CRM
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Create Account" in Microsoft Dynamics 365 CRM.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Microsoft Dynamics 365 CRM, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Analytics 4 + Microsoft Dynamics 365 CRM integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Microsoft Dynamics 365 CRM

How can we integrate Google Analytics 4 with Microsoft Dynamics 365 CRM?

The integration between Google Analytics 4 (GA4) and Microsoft Dynamics 365 CRM can be accomplished using our platform to transfer data. We offer connectors that allow you to set specific triggers in GA4, such as 'New Page View' or 'Event Completion,' which then prompt specific actions in Dynamics 365 like creating a new lead or updating an existing contact.

What kind of data can we sync from GA4 to Dynamics 365 CRM?

We enable the synchronization of key metrics and dimensions from GA4 to Dynamics 365 CRM. You can configure triggers in GA4, such as 'Goal Achievement' or 'User Signup,' which will update corresponding fields in your CRM records, keeping your customer data enriched and up-to-date.

Are there pre-built templates for integrating GA4 with Dynamics 365?

Yes, we offer a variety of pre-built templates that make it easier to connect GA4 with Dynamics 365 CRM without needing extensive coding knowledge. These templates allow you to customize triggers and actions according to your specific business needs.

What should I know about setting up triggers for this integration?

When setting up triggers for the integration, it's crucial to define clear goals within GA4 and decide what user interactions will cause data transfers. Common triggers include events like 'Add to Cart' or 'Purchase Completion,' which can automatically update related opportunities or sales orders within Dynamics 365.

Can this integration support real-time data updates?

Yes, the integration supports real-time data updates between GA4 and Microsoft Dynamics 365 CRM. By configuring real-time event triggers in GA4, you ensure that when certain actions occur, like a form submission on your site, corresponding updates happen instantly within your CRM.

Do I need technical skills to set up the integration between GA4 and Dynamics 365?

While having some technical understanding can be helpful, our platform is designed with user-friendliness in mind. With intuitive interfaces, drag-and-drop functionality, and comprehensive guides, even users with minimal technical skills can set up powerful integrations using predefined triggers and actions.

Is it possible to customize the data flow between these two platforms?

Absolutely! The integration allows full customization of data flows by defining specific triggers in GA4 that match desired actions in Dynamics 365. You can tailor which events trigger updates or changes in your CRM records based on detailed configurations according to your business processes.

Practical ways you can use Google Analytics 4 and Microsoft Dynamics 365 CRM

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IT
Lead nurturing and email segmentation

This workflow automates the process of lead scoring, segmentation, and nurturing email campaigns based on user interaction and data to improve conversion rates.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Api_docs_info
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Microsoft Dynamics 365 CRM on the Zapier blog

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google-analytics-4 logo
About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
Related categories
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microsoft-dynamics-crm logo
About Microsoft Dynamics 365 CRM
Microsoft Dynamics is built for any device, anywhere. Built for you. For Dynamics Version 9 and Dynamics 365.
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