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Zapier makes it easy to integrate Google Analytics 4 with Google Sheets - no code necessary. See how you can get setup in minutes.

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Google Analytics 4 logo
Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
Google Sheets logo
Google Sheets
Google Sheets logo
Google Sheets
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Create Spreadsheet Column" in Google Sheets.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Google Sheets, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Practical ways you can use Google Analytics 4 and Google Sheets

Track website conversions in spreadsheets.

Stay on top of website performance metrics. When a new conversion event is logged in Google Analytics 4, Zapier records the data in a Google Sheets file. This automation simplifies progress tracking and decision-making, offering clear insights all in one place.

Business Owner
Try it
Generate reports for engineering data analysis.

Engineers can leverage automation to streamline reporting tasks. Zapier runs a report in Google Analytics 4 and sends key data directly to a pre-configured Google Sheets spreadsheet for analysis or visualization. This saves engineers time and ensures a consistent flow of usable information.

Engineering
Log new conversion events in Google Sheets.

When a new conversion event is created in Google Analytics 4, Zapier adds it to a Google Sheets spreadsheet, creating a running log. This helps marketers track performance trends over time and collaborate effectively. By keeping all conversion data instantly recorded, teams save time and can act quicker on meaningful insights.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Analytics 4 triggers, actions, and search
    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Polling
    Try It
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Operation
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Polling
    Try It

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Google Sheets on the Zapier blog

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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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About Google Sheets
Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.
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