Connect Google Ads and Zoho CRM to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to Zoho CRM with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Zoho CRM - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Add Attachment" in Zoho CRM.
You’re connected!
Zapier seamlessly connects Google Ads and Zoho CRM, automating your workflow.
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Frequently Asked Questions about Google Ads + Zoho CRM integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Zoho CRM
How does the integration between Google Ads and Zoho CRM work?
The integration connects Google Ads and Zoho CRM to automatically sync data. For instance, when a new lead is generated via Google Ads, it can be automatically added to Zoho CRM as a new contact through our triggers and actions.
Can I track conversions from Google Ads in Zoho CRM?
Yes, the integration allows you to track conversions by using triggers set in Google Ads that create corresponding records in Zoho CRM. This helps in monitoring the success of ad campaigns directly within your CRM.
What types of data can be synced between Google Ads and Zoho CRM?
You can sync various types of data including leads, contacts, conversion metrics, and campaign performance details. Our tool uses specific triggers and actions to ensure the right data flows seamlessly.
Is it possible to update Zoho CRM contacts based on changes in Google Ads campaigns?
Yes, it is possible. For example, if there's an update on a lead status or detail change in Google Ads, actions can be set up to reflect those updates automatically in Zoho CRM contacts.
Do we support custom field mapping between Google Ads and Zoho CRM?
We support custom field mapping so that specific data from Google Ads can populate designated fields in Zoho CRM. You can configure these mappings during your integration setup process.
What happens if there is a disconnect between Google Ads and Zoho CRM synchronization?
If there is a disconnect or error in synchronization, our system alerts you immediately so that you can address the issue. Logs are also available for checking detailed error messages.
Are there any prerequisites before integrating Google Ads with Zoho CRM using our tool?
Before integration, ensure both apps are set up correctly with appropriate permissions granted for data access. It's also essential that API access settings are configured for smooth operation of triggers and actions.
Practical ways you can use Google Ads and Zoho CRM
Track offline conversions in Google Ads
When you mark a lead as converted in Zoho CRM, Zapier sends offline conversion data back to Google Ads. This automation ties offline sales efforts to the performance of Google Ads campaigns, offering better ROI tracking and more informed ad spending.
Business Owner
Sync updated contact details between Zoho CRM and Google Ads
Whenever a contact in Zoho CRM is updated, Zapier updates the same contact in Google Ads customer lists. This workflow ensures consistency between platforms, reducing errors due to outdated information and improving ad targeting reliability.
ITAutomatically add new Google Ads leads to Zoho CRM
Zapier captures new lead entries from Google Ads lead forms and creates a corresponding lead in Zoho CRM. This automation bridges the gap between advertising and CRM tools, ensuring no potential customer gets overlooked while saving time on lead entry.
Marketing & Marketing OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
