Connect Google Ads and Webhooks by Zapier to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to Webhooks by Zapier with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.
You’re connected!
Zapier seamlessly connects Google Ads and Webhooks by Zapier, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Practical ways you can use Google Ads and Webhooks by Zapier
Update offline conversions for better ROI tracking.
When offline sales data is updated via a webhook, Zapier can push the information to Google Ads as offline conversions. This enables you to track the effectiveness of your ad campaigns based on real-world results, leading to better ROI analysis and campaign adjustments.
Business Owner
Alert system admins for new Google Ads campaigns.
When a new campaign is launched in Google Ads, Zapier can trigger a webhook to notify the IT team. This ensures all necessary systems and integrations are properly set up for the campaign, minimizing launch delays or errors.
ITAdd new lead form entries to your CRM.
When a new lead form entry is created in Google Ads, Zapier can automatically send the data to your CRM using a webhook. This ensures that all lead details are captured instantly, improving follow-up times and lead-to-conversion rates.
Marketing & Marketing OpsLearn how to automate Google Ads on the Zapier blog
Learn how to automate Webhooks by Zapier on the Zapier blog
Frequently Asked Questions about Google Ads + Webhooks by Zapier integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Webhooks by Zapier
How do I start using Google Ads with Zapier integrations?
To start, create a Zap in your Zapier account. Select Google Ads as the trigger app and choose an event such as 'New Lead' or 'New Campaign.' Then, set up Webhooks by Zapier as the action to send data to your desired endpoint.
What kind of actions can I perform with Webhooks after a Google Ads trigger?
Once a Google Ads trigger is activated, you can use Webhooks by Zapier to POST, GET, PUT, or DELETE data on your external application. This enables you to update databases or send notifications based on your custom needs.
Can I use a Google Ads conversion action as a Zap trigger?
Yes, you can use conversion actions from Google Ads as triggers. For instance, when a conversion is recorded such as a form submission or purchase, it triggers the Webhook to automate further tasks.
Is there a limit on the number of triggers from Google Ads in one Zap?
There are no specific limits in terms of the number of triggers from Google Ads per Zap; however, keep in mind your account's overall task limits to ensure consistent operation.
What happens if my webhook fails during the integration process?
If your webhook fails during an integration attempt with Google Ads data, we log the failure and notify you via email. You can trace back using our task history feature to troubleshoot and resend any failed tasks.
Do I need coding knowledge to integrate Google Ads with Webhooks by Zapier?
No coding knowledge is required for basic integrations. Our user-friendly interface allows for seamless setup with just point-and-click steps. However, if advanced customizations are needed in webhooks payload or response handling, some technical knowledge may be beneficial.
How frequently are triggers checked when using Google Ads in Zapier?
Triggers from apps like Google Ads in Zapier are checked based on our plans: every 15 minutes for free users and every 5 minutes on paid plans. This ensures timely data processing through your webhooks connection.
