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Connect Google Ads and Microsoft Dynamics 365 CRM to unlock the power of automation

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Zapier makes it easy to integrate Google Ads with Microsoft Dynamics 365 CRM - no code necessary. See how you can get setup in minutes.

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Google Ads logo
Google Ads
Google Ads logo
Google Ads
1. Choose trigger event
Microsoft Dynamics 365 CRM logo
Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM logo
Microsoft Dynamics 365 CRM
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
Google Ads logo
Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Create Account" in Microsoft Dynamics 365 CRM.

You’re connected!

Zapier seamlessly connects Google Ads and Microsoft Dynamics 365 CRM, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Ads + Microsoft Dynamics 365 CRM integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Microsoft Dynamics 365 CRM

How do I start integrating Google Ads with Microsoft Dynamics 365 CRM?

To begin integrating Google Ads with Microsoft Dynamics 365 CRM, you'll need access to both accounts and the appropriate permissions to connect them. You can use integrations like ours, which allows you to link these platforms seamlessly by setting up triggers and actions that automate your workflows.

What are the key triggers available for Google Ads in the integration?

In our integration setup, key triggers for Google Ads include new lead form submissions, conversion tracking updates, and new campaign launches. These triggers can automate tasks such as creating a new contact or updating existing records in Microsoft Dynamics 365 CRM.

Which actions can be automated in Microsoft Dynamics 365 CRM through this integration?

Our integration allows you to automate several actions such as creating or updating leads and contacts, logging interactions, and even generating reports based on the data received from Google Ads.

Do I need any technical skills to set up the integration?

No specialized technical skills are required to set up the integration. Our platform provides a user-friendly interface where you can easily configure triggers and actions by following step-by-step instructions.

Can I customize workflows between Google Ads and Microsoft Dynamics 365 CRM?

Yes, you can fully customize your workflows. By selecting specific triggers from Google Ads and defining corresponding actions in Microsoft Dynamics 365 CRM, you tailor the integration to meet your business needs.

Are there any limitations on data types that can be transferred through this integration?

While most standard data types such as text fields are supported in transfers, certain custom fields may require additional configuration. We support a wide range of data types commonly used in marketing and sales processes.

How often is data synced between Google Ads and Microsoft Dynamics 365 CRM?

The frequency of data syncing depends on how you've set up your triggers. Real-time updates are possible with certain configurations so that when an event occurs in Google Ads, it immediately reflects in Microsoft Dynamics 365 CRM.

Practical ways you can use Google Ads and Microsoft Dynamics 365 CRM

Update Google Ads with offline conversions from Microsoft Dynamics 365.

When there’s a new sale or closed deal in Microsoft Dynamics 365 CRM, Zapier sends an offline conversion to Google Ads. This connects ad performance with revenue, helping business owners optimize ad spend.

Business Owner
Sync campaign data between Microsoft Dynamics 365 CRM and Google Ads.

When a new campaign is created in Microsoft Dynamics 365 CRM, Zapier updates Google Ads with the same campaign details. This ensures consistent data across platforms, reducing redundancies and manual reconciliation efforts.

IT
Add new Google Ads leads to Microsoft Dynamics 365 CRM.

When a new lead form entry comes in from Google Ads, Zapier automatically creates a lead in Microsoft Dynamics 365 CRM. This facilitates unified lead management, ensures no lead slips through the cracks, and reduces manual entry.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Microsoft Dynamics 365 CRM on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Microsoft Dynamics 365 CRM
Microsoft Dynamics is built for any device, anywhere. Built for you. For Dynamics Version 9 and Dynamics 365.
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