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Zapier makes it easy to integrate Google Ads with Mailchimp - no code necessary. See how you can get setup in minutes.

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Help
Google Ads logo
Google Ads
Google Ads logo
Google Ads
1. Choose trigger event
Mailchimp logo
Mailchimp
Mailchimp logo
Mailchimp
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
Google Ads logo
Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.

You’re connected!

Zapier seamlessly connects Google Ads and Mailchimp, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

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Frequently Asked Questions about Google Ads + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Mailchimp

How do I connect Google Ads to Mailchimp using your platform?

To connect Google Ads with Mailchimp, begin by creating a Zap in your account. Select Google Ads as the trigger app and choose a trigger event such as 'New Lead Form Entry'. Next, set Mailchimp as the action app and select actions like 'Add/Update Subscriber'. Follow the prompts to authorize each account, map fields from Google Ads to Mailchimp, and activate your Zap.

What types of triggers are available when integrating Google Ads with Mailchimp?

When integrating Google Ads with Mailchimp using our platform, you can use triggers such as 'New Lead Form Entry' or 'New Campaign'. These triggers allow you to automatically capture lead information or campaign data from Google Ads and perform actions in Mailchimp like updating contact lists.

Can I automate email campaigns in Mailchimp based on events in Google Ads?

Yes, you can automate email campaigns in Mailchimp based on specific events in Google Ads. For instance, when a new lead form entry is generated in Google Ads, our platform can trigger an automatic email campaign to welcome the new leads through Mailchimp.

Is it possible to update subscriber information in Mailchimp from data collected via Google Ads?

Certainly. By setting up a workflow on our platform where a completed lead form serves as the trigger event in Google Ads, you can automatically update or add subscriber information within your Mailchimp list.

How secure are my integrations between Google Ads and Mailchimp through your platform?

We prioritize data security across all connectors. Integrations between Google Ads and Mailchimp use secure OAuth for authentication ensuring that your credentials and data remain protected at all times during transfers.

Are there any limitations when connecting multiple accounts for both apps?

While you can connect multiple accounts for both Google Ads and Mailchimp, it's important to ensure each connection is authenticated separately through our platform. Check for any specific rate limits or API restrictions imposed by either service that might affect extensive data transfers.

How often does the data sync happen between these two services once integrated?

The frequency of data synchronization between Google Ads and Mailchimp depends on how you've configured your workflows. Typically, triggers run instantly whenever possible; however, some actions may depend on periodic polling schedules depending on API capabilities.

Practical ways you can use Google Ads and Mailchimp

Task Delegation Workflow

Streamline task assignments and tracking by automating the delegation of tasks to team members with due dates and priority levels.

Business Owner
System Health Monitoring

Set up automated alerts and diagnostic reports to monitor and address system health and performance issues proactively.

IT
Lead Nurturing Campaign

Automate follow-up emails and marketing campaigns for leads based on their engagement level and behavior.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Mailchimp on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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