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Zapier makes it easy to integrate Google Ads with Magento 2.X - no code necessary. See how you can get setup in minutes.

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Google Ads
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Google Ads
1. Choose trigger event
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Magento 2.X
Magento 2.X logo
Magento 2.X
2. Choose action
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1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Create Customer" in Magento 2.X.

You’re connected!

Zapier seamlessly connects Google Ads and Magento 2.X, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Ads + Magento 2.X integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Magento 2.X

What are the necessary prerequisites for integrating Google Ads with Magento 2.X?

To integrate Google Ads with Magento 2.X, ensure you have administrative access to both your Magento and Google Ads accounts. Additionally, the Google Shopping ads channel should be enabled in your Magento store settings.

How do I track conversions from Google Ads in my Magento store?

You can track conversions by implementing the Global Site Tag (gtag.js) or using Google Tag Manager within your Magento store configuration. Ensure that conversion tracking codes are inserted on the relevant success pages in your checkout process.

Is it possible to automate product feed updates from Magento to Google Ads?

Yes, automated feed updates can be set up using scheduled tasks (cron jobs) within Magento. This ensures that product information is consistently updated in line with changes made on your site.

What triggers are essential for setting up dynamic remarketing with this integration?

For dynamic remarketing, you'll need to use triggers such as 'viewed product', 'added to cart', and 'purchase'. These actions must be tagged appropriately in your remarketing tag setup so that custom ads can be displayed based on user interactions.

Can we import existing conversion actions from our previous setup into this integration?

Yes, you can import existing conversion actions into our integration. Ensure that these actions are correctly mapped within the tool to accurately reflect user interactions and outcomes observed on your platform.

Does this integration support custom labels for more refined targeting in campaigns?

The integration supports custom labels by allowing you to define specific criteria within your product feeds. This enables refined targeting based on attributes like seasonality or promotions directly from your Magento backend.

How can I ensure compliance with privacy regulations using this integration?

To maintain compliance with privacy regulations like GDPR, make sure you update privacy policies accordingly and secure user consent where applicable before deploying any tracking scripts or cookies related to advertising.

Practical ways you can use Google Ads and Magento 2.X

Automated financial reporting

Develop workflows that aggregate financial data from various sources and generate periodic financial reports.

Business Owner
Automated software deployment

Set up workflows to streamline the software deployment process, ensuring updates are rolled out seamlessly.

IT
Automated campaign tracking

Create workflows to automatically track the performance of marketing campaigns by integrating various analytics tools and generating reports.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Magento 2.X
Magento 2.X is the premier open source e-commerce app used by millions of customers each and every day.
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