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Zapier makes it easy to integrate Google Ads with Google Forms - no code necessary. See how you can get setup in minutes.

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Help
Google Ads logo
Google Ads
Google Ads logo
Google Ads
1. Choose trigger event
Google Forms logo
Google Forms
Google Forms logo
Google Forms
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
Google Ads logo
Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "API Request (Beta)" in Google Forms.

You’re connected!

Zapier seamlessly connects Google Ads and Google Forms, automating your workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to Google Forms integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Ads + Google Forms integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Google Forms

How do I start integrating Google Ads with Google Forms?

To integrate Google Ads with Google Forms, you can use our platform to create automated workflows called Zaps. You'll need to choose a trigger in Google Forms, such as a new form response, and an action in Google Ads, like updating a conversion tracker. Our interface will guide you through selecting your accounts and setting up these steps.

What triggers in Google Forms can be used to automate actions in Google Ads?

In Google Forms, useful triggers for automation include when a new form response is submitted or when a specific form answer matches determined criteria. These triggers can initiate actions in Google Ads like adding users to remarketing lists or adjusting campaign budgets.

Can I automatically update my Google Ads campaign based on responses received in Google Forms?

Yes, you can set up an automated process where responses submitted through your forms can trigger updates to your Google Ads campaigns. For example, if a respondent indicates high interest in a product, we can automatically increase the budget for ads related to that product.

Are there any limitations when integrating these two services?

While the integration allows for seamless automation between the two platforms, certain complexities arise from API rate limits or the specificity of actions available within each platform. It’s important to define clear triggers and corresponding actions that align with both platforms' capabilities.

What kind of data from form responses can be used in my ad campaigns?

Data such as user preferences, contact details, and specific interests collected via your forms can be used within ad customizers or audience targeting settings in your campaigns. We ensure this data is transferred securely during such automations.

Can I set up notifications if my Zap encounters an error during execution?

Yes, we provide notification options so that you're alerted through email or team messaging apps if any issues arise within your Zaps execution process. This way, you can prompt adjustments quickly and maintain smooth operations.

How secure is the data transfer between these applications during integration?

We prioritize security by using industry-standard encryption methods for all data transfers between integrative applications like Google Forms and Google Ads. Your information remains protected throughout each automated transaction.

Connect Google Ads and Google Forms to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    • Conversions Information
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Google Forms on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Google Forms
Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!
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